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Evaluate and compare packaging coatings

  • ACTEGA North America
North America, USA, Beauty, Personal Care, Eating, Drinking, Health, Coating

The Coating Wheel© is a variation of the Packaging Wheel© that has a specific setup of benefits defined for the evaluation and comparison of ACTEGA's overprint varnish packaging coatings.

ACTEGA's coatings protect the printed product and enable a fast further processing. They also add the right visual or tactile finishing and may extend the packaging by valuable functions, e.g. barrier properties.

12 benefits highlighted in ACTEGA's Coating Wheel

The 12 benefits incorporated in the Coating Wheel include; mechanical persistence, technical standardisation, efficiency, regulartory compliance, ecology, special properties, visual impact, tactile impact, highlighting, luxury impression, natural impression and quality impression.

The blue and green colored benefits are objectively rated while the ratings of the red and orange ones are more emotional and subjective. In addition to the coating evaluation profiles, profile requirement profiles are defined for the most important categories in which the coatings are used, and both types can be matched to find the right coating(s) for an end use.

The use of the Packaging Wheel and the Coating Wheel is encouraged for the benefit of brands and for the advancement of packaging solutions in the market.

Attributes and features of evaluated items are translated into a set of benefits that are rated with values from 0 to 5. Complex information is reduced to simple visual profiles that allow to make decisions in large (interdisciplinary) teams. Evaluation profiles of coatings can quickly be compared to categrory requirement profiles to easily find matching pairs.

When the end use of a product is known, it can then be easily matched to compare its requirement profile with the evaluation profiles of different coatings. Those benefits for which the wheels and thus coating and end use perfectly match will instantly become obvious. It is also easy to see for which benefits the coating exceeds the end use requirements, as there, the outer wheel segments still appear clearly coloured. For some benefits, for example, Regulatory Compliance, it is essential that the coating matches or exceeds the end use requirements.

Partner companies and sponsors

This project has been realised under the lead of ACTEGA and pacproject with the support of KBA for the printing of coating samples, and Stora Enso for the supply of printing substrates.

The Packaging Wheel concept is copyright protected by pacproject (www.pacproject.com).

See the ACTEGA Coating Wheel in more detail.

If you have any questions or comments about the Coating Wheel in general or any specific ratings, please do not hesitate to contact ACTEGA North America.

See also

ACTEGA North America invests to accelerate the development, scale up and launch of new inks, coatings and adhesives

ACTEGA North America has purchased and installed a Mark Andy Performance Series P5, 13- inch flexographic press at its Twin Lakes R&D facility in Charlotte, N.C. The press has six print stations and a rail system currently carrying a Stork rotary screen unit, inline lamination and die cutting add-ons. The press will be used to accelerate the development, scale up and launch of new inks, coatings and adhesives as well as supporting customer focused projects.

Enhancing the shelf appeal of food products

ACTEGA is one of just a few companies whose products have a daily effect upon the lives of consumers. The functionality, integrity and finished look of many of the packaging products which consumers use day in and out can be traced back to ACTEGA, ensuring product safety and performance. Jim Zawicki and William Allen at ACTEGA North America offer an instructive insight into how the company's offering has become fundamental for safe product performance as well as significantly enhancing shelf appeal.

  • Company News
  • English
  • Modified 03 Jan 2019
  • Hits 600