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Executing Shopper Insights 2016 Conference Program, Day 2

Europe, UK, Ireland, England, Beauty, Personal Care, Eating, Drinking, Health, Pharmaceuticals, Home Care, Consumer Durables, Textiles, Clothing, Primary Packaging, Secondary Packaging, Shows, Associations, Media, Packaging Trade Shows, Events

Thursday, February 11th, Day 2

09:00 - 10:30 - Speaker hosted roundtables

  • Neil Blackburne: Achieving seamless integration between insights teams and brand marketing to create a truly holistic consumer engagement strategy
  • Jennie Bosson: Capturing and utilising shopper insights for premium products to help develop products more attractive products for the consumer
  • Kirsty Nolan: Identifying how shopper insights are best gathered for premium brands to develop specific strategies for engaging consumers in-store
  • Harmi Ahluwalia: Spotlighting how to ensure smaller brands can optimize their use of shopper insights by ensuring continued strong communications between marketing and insights departments

10:30 - 11:00 - Morning refreshments

11:00 - 11:30 - Virpi Korhonen – Packaging Specialist - Association of Packaging Technology and Research
Keynote Presentation; Delving into eye-tracking technologies to review the benefits of recording unconscious shopper behaviours

  • Appreciating eye-tracking uses real consumers to gather valid insights into shopper trends which focus on unconscious shopper behaviours
  • Highlighting the benefits of the system as a way of gauging sub-conscious unbiased, shopper behaviours within a retail environment
  • Comparing the cost effectiveness of eye tracking services with traditional market research analysis for smaller brands
  • Evaluating the added validation to shopper insights when combining eye tracking technologies with traditional market research services
  • Exploring webcam eye tracking as a step towards a stronger focus on online shopper insights, whilst realizing its limitations at the moment

11:30 - 11:45 - Instantly – Spotlight Sponsor

11:45 - 12:15 - Kim Ludlow – Managing Director - mySupermarket UK
Focussing on the online retail shopper environment to open up new data channels for brands to assess their product performances

  • Weighing up the percentages of growth of your brand both online and in-store to assess how insights should be distributed
  • Comparing shoppers behaviours online to their behaviours in-store to assess if habitual shopping still takes place
  • Appreciating the changing behaviour of shoppers and the shift towards shopping online to focus future marketing priorities online
  • Addressing the lack of control over online product presentation through retailers to understand how insights can be best applied in this area
  • Focussing on whether your product is growing online to identify if more focus is needed on your online channel

12:15 - 13:30 - Lunch and networking

13:30 - 14:00 - Ronan Stafford – Senior Analyst - Canadean
Canadean Case Study; Back to Bricks: how new technology will help grocery retailers and brands better meet consumer needs in-store

14:00 - 14:15 - Amcor – Spotlight Sponsor

14:15 - 14:45 - Jason Winstanley – Senior Insight and Research Manager - Moy Park
Identifying strategies for own label suppliers to help them uncover their own shopper insights to benefit product development

  • Appreciating the often limited budget of own-label suppliers when seeking new sources of shopper trends to find how insights can be gathered by affordable means
  • Reviewing ways own-label suppliers and retailers can work together to make own-label more appealing to shoppers
  • Focussing on the size of the own-label market within the grocery sector to uncover the large potential of improved shopper insights in the area

14:45 - 15:15 - Afternoon break

15:15 - 15:45 - Duygu Keçelioğlu – Market Research & Commercial Intelligence Manager - Coca-Cola İçecek
Power of story telling in customer collaboration

  • Importance of connecting dots in story telling
  • How CCI use story telling in customer collaboration journey; which tools and technologies are used to understand shopper driven opportunities & how to differentiate with story telling
  • How to optimize in-store effectiveness with insight driven plans customer plans

15:45 - 16:15 - Luis Fernandes – Customer and Shopper Director - Campofrio Food Group
Using Shopper Insights to boost a brand relaunch all along the entire path to purchase

  • A focus on the relaunch of the brand Justin Bridou
  • Using Shopper Insights to transform this Consumer Marketing initiative into a powerful 360º tool
  • Focussing on point of sales, understanding the shopper behaviour to overcome the consumption and purchase barriers along the path to purchase

Get your pass now! Click on the link above to register.

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  • Modified 17 Dec 2015
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