Protecting a luxury brand’s most valuable assetSocial media has combined with online retail to enable digital success for brands and counterfeiters. The online response to counterfeiting must target the networks that give rise to the most significant harm and must use technology to achieve this targeting at scale. Social media has provided a means for counterfeiters to expand their operations, and brands must adopt a multi-pronged approach to monitor and enforce against the key online platforms that enable purchasers to buy and receive counterfeits.13 Aug 18
