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Are you involved in using and handling shopper insights? Are you looking to convert your shopper data into tangible actions in-store but need clarity on how to achieve this? The answers to your key questions lie at next year's Executing Shopper Insights 2016; a unique retail event focusing on key case studies from established brands and retailers that look directly at managing insights.
What will 2016’s event bring?
A brand new international speaker line-up
This year we have an international line-up of speakers from leading British and European companies; from established beverage brands including Britvic, SABMiller and CocaColaEnterprises to popular retailers including Tesco, Brand Alley and mySupermarket.
Our varied speaker line-up will cover hygiene brands, clothes retailers, own-label suppliers and alcohol companies. So whether you're an online retailer looking for new ways to open up new data channels to the online retail shopper or a beverage brand owner wanting to uncover potential areas for brand growth in-store; Executing Shopper Insights 2016 will cater for all brand types!
A retailer focused programme
Our 2016 programme includes topics that are focused on theme of insights and innovations aiming to help your company continually evolve new products in a competitive retail environment.
Tesco Europe will be looking into how brands and retailers can go about improving the link they have to progress the use of shopper insights in product conception and throughout retail sale. You'll also be provided with an opportunity to learn how to build stronger relationships with your retailers to ensure your products are exploited in the best possible way to shoppers with an exclusive Keynote Presentation hosted by Rob Reldmann, CEO, Brand Alley.
4 interactive speaker hosted roundtables featuring Pernod Ricard
Maximise how much information you get for your brand and strengthen your retail strategy through our interactive roundtable sessions with industry leading experts.
- Achieve seamless integration between insights teams and brand marketing to create a truly holistic consumer engagement strategy
- Capture and utilising shopper insights for premium products to help develop products more attractive products for the consumer
- Identify how shopper insights are best gathered for premium brands to develop specific strategies for engaging consumers in-store
- Pinpoint parts of the shopper journey where consumers can become most engaged in their weekly shop
If you want to know how to stay at the forefront of product and brand development across Europe, join us in February for two days and share and formulate ideas based around product
The Soft Drinks Strategy Congress Madrid 2016 on February 17-18th will present current trends in the soft drinks industry through valuable case studies and interactive sessions; bringing together key multinational brands alongside the most exciting SMEs from across the non-alcoholic beverage sector.
- Anna Kirichenko
- Company News
- Created 15 Jan 2016
- Modified 15 Jan 2016
- Hits 648