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    Rexam returns to Brau Beviale showcasing collaboration, innovation and sustainability

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    • Ball Corporation
    Rexam returns to Brau Beviale showcasing collaboration, innovation and sustainability
    Europe, Primary Packaging, Bottles, Bottles - Aluminium, Beverage Cans, Beverage Cans - Aluminium, Recyclable Packaging, Recycling, Shows, Associations, Media, Packaging Trade Shows, Events

    November 2015 sees Rexam return to Brau Beviale (Hall 4A - Stand 115) to showcase our latest innovations. With new products on show and an interactive corner for exploring the recently expanded Graphics & Design Centre; customer collaboration, innovation and sustainability will be the key themes on the Rexam stand this year.

    For the third consecutive year, Rexam will be the headline sponsor of the World Beverage Innovation Awards, further highlighting the can makers dedication and support of innovation. Iain Percival, Sector Director for Rexam Europe, will address guests at the annual prize giving ceremony, held at the show.

    Commenting on Rexam's presence at Brau, Percival says, "All good relationships are founded on trust, and at Rexam it's a key component in our partnerships with customers. Brau provides our team with an ideal opportunity to meet face-to-face with customers, to listen to them, and to better understand their requirements, so that we can support them further in expanding their brands."

    On the Rexam stand, design experts will be on hand so visitors can experience the collaborative journey from design concept through to proof can production, as offered at the Graphics & Design Centre in Luton, Rexam's European headquarters. This will include guided tours of Rexam's online design portal and bespoke can design production. A first look at Rexam's refreshed value added offering will also be on show, including innovative inks and finishes, all designed to create greater on-shelf impact.

    Also new to the stand for 2015, will be Rexam's innovative XLOE CDL ends (extra large opening ends), offering customers a faster and smoother pour. The XLOE CDL ends offers brand differentiation and an improved consumer experience, with no 'splash-back'.

    In addition, Rexam's entire range of beverage cans, complete with the new Super Sleek®400ml and 473ml cans with 202 ends and award winning FUSION® bottle, will be displayed. Next generation technologies, including Rexam's first to market patent pending Editions™ technology (enabling 8-24 variants of the same label to be produced simultaneously on a single pallet) and Super Premium Editions™ (offering high definition printing of detailed images) will also be available.

    When it comes to sustainability, many goals are shared between manufacturers, clients and consumers. The can world already performs well – consumer perception is that cans are environmentally friendly and the can is the most recycled beverage packaging in the world. At Brau this year, Rexam will be highlighting its efforts to encourage customers to incorporate the new Metal Recycles Forever logo into their can designs. The logo, developed by Metal Packaging Europe, helps consumers see how they can play a positive and active role in recycling. For more information on Rexam's sustainability achievements, please refer to the Rexam 2015 Sustainability Report available at www.rexam.com.

    See also

    Rexam supports British craft brewer Hobsons, with move to beverage cans

    Rexam has partnered with British craft beer brand, Hobsons, to launch 'The Hat Collection', the brand's first ever range of canned beers. Traditionally a cask and bottled brewer, Hobsons is moving to cans. The new range, inspired by the symbolic coke hat, showcases the Hobsons logo with each beer named and designed around a different hat’s personality. Translated onto can by Rexam's experts, the bold, bright designs reflect the different flavour profiles of the beers and are finished with a matt over varnish, giving a premium look and feel.

    Rexam collaborates with Hofjäger to can first beer for Chinese market

    Rexam, a leading global can maker, has partnered with German beer company Denninghoffs, owner of the brand Hofjäger, to can its Schwarzbier and Weizenbier ranges. The new canned format will launch for the first time in China in May 2016 before being rolled out globally. The iconic cans use Rexam's high definition printing to bring to life an image of a traditional Bavarian hunter, set against dark and tan backgrounds to reflect the character of the beers.

    Rexam captures exciting and intrepid nature of both brand and expedition for Big Shock's sponsorship of Trabant Expedition

    Rexam has collaborated with Big Shock, a prominent Czech energy drink brand, to create a limited edition range of can designs. Created for Big Shock's original and gold flavours, the designs reflect the dynamic and adventurous nature of the car expedition. The weathered look and feel of the design incorporates passport stamps and map coordinates, encouraging consumers to engage and follow the 15,000km journey.

    Ball Packaging Europe's recan fund celebrates 10 years of sustainability success within the Serbian marketplace

    3.5 million cans collected, 2.5 million people reached and 20.000 school-age children educated - with these note-worthy statistics, the Serbian-based recan fund proudly celebrates its 10-year-anniversary. Founded in 2005 by beverage can producer Ball Packaging Europe, the organization is a driving force behind beverage can recycling within the country by using a pioneering approach toward public education and awareness.

    Rexam celebrates inauguration of innovative Widnau plant in Switzerland

    Rexam, a leading global can maker, proudly announces the completed construction and inauguration of its new wall-to-wall manufacturing plant in Widnau, Switzerland. The hi-tech plant will produce a range of Slim and Sleek™ cans to meet global growth in energy drinks and marks the culmination of collaborative working and innovative thinking, with environmental consideration as its core. The plant, which represents an investment of £115 million over 3 years, will have a capacity to produce 2.2 billion cans per year and starts up with one line operational with a further 2 lines to come on stream.

    Rexam offers customers two new sleek can sizes

    Rexam has added two new can sizes to its Sleek® family, reaffirming its position as a leading global can maker with the largest range of can sizes in the industry. The new 400ml and the 473ml super sleek cans, both with 202 ends, are manufactured in Ejpovice, Czech Republic, and are available to customers across Europe. Providing a sophisticated and modern packaging solution, the 400ml can is an ideal shape and size for on-the-go consumption. The new 202 end on the 473ml offers Rexam's customers a more convenient filling format and is available in addition to the existing 206 end.

    Budweiser Budvar celebrates 120th anniversary with limited edition Rexam cans

    Rexam has collaborated with Czech brewer, Budweiser Budvar, to create a limited edition can design celebrating 120 years of the Budvar brewery. Rexam and Budvar worked together to create a unique design that encapsulates Budvar's history and communicates the premium nature of the beer. Using value added matt over-varnish and careful colour matching, the stand out design celebrates the anniversary and brand traditions with a visual depiction of a 19th century barmaid.

    Rexam first to produce commercial beverage cans with 'Metal Recycles Forever' logo in UK

    Rexam is proud to announce the first commercial use of the Metal Recycles Forever logo in the UK market, printed on cans produced for micro-brewing customer Concrete Cow. The logo, endorsed by all members of Metal Packaging Europe, provides a definitive symbol for the metal packaging industry. Its creation is part of a behavioural change campaign, intended to inform consumers about the inherent recyclability of metal packaging, ultimately encouraging them to recycle more.

    Rexam produces celebratory can range to mark Grolsch's 400th anniversary

    Rexam has partnered with Dutch brewer Grolsch to produce a range of celebratory cans to mark its 400th anniversary of brewing. Rexam HD printing and a matt over-varnish finish are used to showcase and reflect the brand's creative flair since 1615. The designs take inspiration from previous cans throughout Grolsch's long history, resulting in a retro style that aims to engage established consumers with this impressive milestone.

    Rexam supports innovative start up, acáo, to launch new vegan 'smart drink'

    Rexam has partnered with acáo, the forward-thinking German drinks start-up, to launch a new organic vegan 'Smart Drink' in Rexam's stylish 250ml slim cans. The cans use Rexam's HD printing to bring to life a detailed illustration of the brand's mascot, the Macaw Parrot, resulting in a striking can with strong stand out on shelf. The value added matt-over varnish finish gives a premium feel, reflecting the brand's sophistication, and appealing to the key target consumer.

    Gold Rating for sustainability performance: EcoVadis ranks Ball Packaging Europe among top 1 percent of suppliers

    Ball scored yet another success in its overall sustainability efforts, now ranking among the top 1 percent of the 150 suppliers assessed within the fabricated metal category based on the EcoVadis sustainability rating platform. Ball's latest score of 75 now ranks it highly compared to a group/peer average score of 41.5. In addition, across all suppliers being evaluated, Ball was ranked among the top 5 percent performers and thus takes home yet another gold rating.

    Rexam chosen by Sagres beer to launch 10 new can designs showcasing Portugal's diverse culture

    Rexam has been chosen by Sagres, the Portuguese beer brand, to create packaging for their range of new, limited edition can designs that promote the cultural diversity of ten regions in Portugal. The unique cans use Rexam's innovative HD printing techniques and matt-over-varnish finish to bring to life the illustrated designs. Designed by renowned Portuguese artist, Joana Vasconcelos, the range celebrates Portuguese passion for the arts and home grown talent.

    Felinfoel, Wales' oldest brewer, innovates with Rexam cans for Double Dragon Craft Ale range

    Rexam, a leading global beverage can maker and Felinfoel, Wales' oldest brewer, have collaborated to launch the award-winning Double Dragon Craft Ale in Rexam 440ml cans. The partnership sees the alignment of two brands with a reputation for launching innovative products first to market. The new relationship between Felinfoel and Rexam was founded on a mutual dedication to providing beverages with unique designs that highlight heritage and history and focus on providing a fulfilling consumption experience for the consumer.

    • Company News
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    • Modified 02 Oct 2015
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