Packaging

In the past two years, makeup and packaging sectors suffered a lot due to working from home and wearing masks. But since vaccines were administered, they rose from the ashes left from the pandemic. For these sectors, 2022 will be an entirely new chapter. During post-pandemic era, consumers shift their priorities as they have a better understanding of selves. When selecting makeup products, they care more about the sustainability, aesthetics, wellness, and more value.

BeautySourcing has gained some valuable insights into the makeup and packaging trends for 2022 from its top inquiries received over the past year. Now, here is a close look at these trends.

Sustainable

Sustainability is more than a trend. It is a commitment to the planet where we live and it is also a must. A sudden outbreak has made sustainability a big concern of consumers and brands. A great many of brands are looking for sustainable packaging solutions for skincare, makeup, and personal care products. Hence, eco-friendly materials including paper, wood, sugarcane, bamboo and aluminum and glass are becoming popular options.

The packaging of eco-friendly 12 color eyeshadow palette manufactured by Guangzhou Yecai Paper Products Co., Ltd. fully reflects this trend. It is made of bio-degradable coated paper which will ultimately return to the nature and produce much fewer environmental footprints. This product also allows different decorative techniques including lamination, embossing, debossing, UVcoating, gold/silver hot-stamping, aluminum coating, etc. Just as designer of Yecai once indicated: “we have seen the increasing sustainable concerns. And we design this product to help brands move toward sustainability. But at the same time, we also care about the visual pleasure for consumers in post-pandemic era.”  

https://www.beautysourcing.com/product/Design-your-own-eyeshadow-pale-847627.html

Guangdong Qiaoyi Plastic Co., Ltd. introduces refillable lipstick & lipbalm tubes. This is a trendy round lipstick pack, which is mainly made up of a delicately-decorated outer container and a removable and refillable inner vessel. Moreover, the packaging is airtight and will preserve all formula. In general, the reusable design not only shows the eco-aware, but also increases profitability and reduces costs.

https://www.beautysourcing.com/product/Refillable-lipstick-tubes-white-lipstick-container-empty-lipbalm-tube-custom-logo-lipbalm-packagingfor-plastic-cosmetic-274711.html

Eye-catching

Just as a makeup artist indicates, consumers have somber COVID fatigue due to working from home and mask wearing, and for this reason, they want something visually playful, pleasant and no-holds-barred. So makeup and packaging in bold colors and full of self-expression become trendy.

Macaron colorful lipstick set coming from Guangzhou Epeinn Cosmetics Co., Ltd. catches this trend. The macaroon colorful lip sticks offer a funny and playful way for consumers to interact with the brand. Besides, the delicate and cute colors relieve people's fatigue and create a visual comfort. Moreover, it also caters to the romantic feelings of Gen Z girls. The sculpture face paste takes on a visual appeal.

https://www.beautysourcing.com/product/G-57A-Macaron-colorful-lipstic-368756.html

Another eye-catching lipstick design comes from Guangzhou Yecai Paper Products Co., Ltd. The refillable lipstick bottles for DIY makeup is made of paper. The material selection and refillable design fully show the environmental awareness. Its another big highlight is the surface decoration. Many decorative techniques are available, including lamination, embossing, debossing, UV coating, hot stamping, aluminum coating, etc. Visually, the patterns give a strong sense of artistic aesthetics. In addition, the transparent design at the center of tubes creates a visual intuition—as you can see the colors of lipstick directly.

https://www.beautysourcing.com/product/empty-lip-gloss-tubes-containe-404779.html

Multi-functional

In recent years, ‘skinimalism’ becomes a growing trend. This is closely related to the concept of minimalism, and it means to achieve the maximum benefits to skincare through minimum products or makeup routines. Many brands are shifting toward skin care hybrids. Usually, brands combines ingredients to achieve skinimalism.

Guangzhou Duoduo Cosmetics Manufacturing has launched the lightweight matte color without drying lipstick. This product uses hybrid formula so as to provide a natural, sophisticated finish while keeping lips healthy. Duoduo has added some moist ingredients so that your lips are not dry while the color can last long without caking. This product allows you to have the desired lip colors while enhancing your lip care.

https://www.beautysourcing.com/product/S000272-P007

Natural and Clean Formulas

With the evolving sustainable and healthy awareness, consumers’ demands for natural and clean products seem to never end. When choosing cosmetic products, they care more about natural, non-toxic, cruelty-free and vegan claims. As a result, many brands are working to translate some natural or naturally-derived ingredients, such as algae and plasma, into skincare formula. Besides, some food-based ingredients, such as fruits, vegetable and mushrooms are becoming popular options.

Guangzhou Iron Soul Trading Co. Ltd. is also working on natural and clean formula. Its fruit pie filling eyeshadow palette is colored totally by the fruit pigments instead of toxic petrochemicals. 30 colors come from nearly 30 kinds of fruit pigments. For example, matte orange comes from tangerine; shimmery baby pink comes from peach; shimmery violet comes from grapefruit; matte pumpkin comes from pawpaw; vibrant shimmering pink comes from raspberry, etc. In addition to building a natural look, the formula can bring health benefits because the fruit nutrient ingredients in the eye shadow products, such as vitamins A and C, will also nurture your eye skin.

https://www.beautysourcing.com/product/S000442-P004

During the COVID-19 pandemic, color cosmetics ushered in a significant hike in sales on online platforms. Color cosmetics are intrinsically linked with emotions of many female users and offer a chance to have a relax and some fun during a stressful time. In China, the second largest beauty market, the demand for color cosmetics is on the rise as a growing number of young consumers are more affluent towards such products. As consumers are more demanding than ever, Chinese manufacturers are looking for high-quality raw materials and working to offer personalized, high-end packaging solutions. Geographically, North China, East China (such as, Shanghai and Zhejiang) and South China (such as, Guangdong) are home to color cosmetics packaging manufacturers. Among others, Guangdong is a dynamic area for color cosmetics packaging suppliers.  

However, it is not an easy job to choose some premium manufacturers from numerous suppliers in China. Beauty Sourcing makes it easy for you. The platform has worked several decades on China’s beauty supply chain to provide round-the-clock services to global participators. Meanwhile, it has accumulated numerous supplier and factory resources in the beauty packaging segment and each of the suppliers has more than 5 years of experience in international beauty exhibitions and import & export qualification.

Now, BeautySourcing presents a list of top color cosmetics manufacturers in China in random order.

No.1 EFA Packaging Industrial Co., Ltd.

Established in 1980, EFA Packaging has been dedicated to manufacturing color cosmetics packaging for more than 40 years. With a factory area of over 40,000 square meters, it has more than 1,000 trained and capable workers. EFA Packaging’s packaging categories range from compacts, palettes, mascaras, lip gloss, eyeliners, lipsticks, stick foundations to brushes. It is well-equipped and has built a branch factory in Shanghai. EFA’s annual capacity could reach 20,000,000 pieces. By giving priority to product R&D, it can offer more than 2,000 different designs in stock and come up with dozens of new design ideas each month with international patent registered. So far, it boasts more than 200 patents in product appearance and practicality. With a complete supporting production chain from product design to delivery, EFA can provide a full set of mold design and samples within 20 days at the earliest, and complete the production of the first batch of 200,000 pieces within 2 weeks. For more information, please visit: https://www.beautysourcing.com/supplier/EFA-PACKAGING-INDUSTRIAL-CO-435850.html

Location: 3B Jinyuan Industrial Area, Western Side of Chaoshan Road, Shantou, Guangdong, China

No.2 Ally Beauty Product Manufacture Co., Ltd.

Ally Beauty, established in 2014, is specialized in manufacturing makeup brushes for over 10 years. It main products include makeup brush set, gift brush set, cosmetic bag and mini brush set, etc. Now, it employs 200 employees including 120 professional technicians and over 20 engineers in various production fields and owns a factory covering more than 8,000 square meters. It has strong manufacturing capacity with monthly capacity reaching about 3 million pieces. Ally Beauty is certified with FSC, BSCI, SEDEX, SGS, SA8000 and GMP Certifications. For more information, please see:

https://www.beautysourcing.com/supplier/Ally-Beauty-Product-Manufactur-923127.html

Location: No.17 Jianshe Road, Tangxia Town, Dongguan

No. 3 Shenzhen Colorl Cosmetic Products Co., Ltd.

Founded in 2010, Colorl is a professional manufacturer of high-quality makeup brushes and allied accessories, such as makeup brushes, cosmetic brushes, beauty sponge blenders, makeup tools, etc. Through the concerted efforts of its 90 employees for nearly 12 years, it has grown into a reliable makeup brush manufacturer. It has a strong manufacturing and R&D capacity. Its factory covers an area of nearly 6,000 square meters with a monthly production capacity of up to 4 million pieces ( 3 million for makeup brushes, 1million for sponges). With the help of talented designers and workers who have dedicated themselves to this domain for more than 19 years, Colorl is able to launch 20 new, trendy models of makeup brushes each month. Moreover, it can also provide OEM/ODM services or customized services to meet your diversified demands. If you want to know more, please click:

https://www.beautysourcing.com/supplier/Shenzhen-Colorl-Cosmetic-Produ-302762.html

Location: Floor 1-5,E Block,No.187, Hexi New Village, Guanhu Street, Longhua District, Shenzhen, China

No. 4 Guangdong Kelmien Plastic Industrial Co., Ltd.

Through over 30 years’ development, Kelmien is an expert in the production and development of cosmetic packaging, encompassing as diverse as lipsticks, lip gloss tubes, mascara tubes, powder brushes, compacts, foundation bottles, etc. Covering an area of 20,000 square meters, its factory is well equipped with various foreign advanced facilities. Kelmien has the capacity to manufacture 1 million pieces (500,000 pieces for tubes, 500,000 pieces for compacts) per month. So far, it has more than 150 employees including efficient management teams and highly qualified workers. Its products are mainly sold to Middle East, Europe, and South America and have been internationally recognized for quality assurance. For more information, please click: https://www.beautysourcing.com/supplier/Guangdong-Kelmien-Plastic-Indu-730327.html

Location: No. 183, Chaoshan Rd., Jinping, Shantou, Guangdong, China.

No. 5 Shenzhen Rejolly Cosmetic Tools Co., Ltd.

Founded in 2013, Rejolly is a professional makeup tool manufacturer with over 10-year experience in the cosmetics tool industry. With a factory covering an area of 3,000 square meters, it has a wide range of manufacturing capacities—it is able to manufacture all kinds of makeup brushes, sponges, puffs and manicure sets. Both OEM and ODM services are available. Rejolly is certified with ISO 9001:2015. So, it is reliable. Actually, Rejolly has entered into a profitable partnership with numerous buyers in Europe, America, Australia, Southeast Asia. To see more details, please visit: https://www.beautysourcing.com/supplier/Shenzhen-Rejolly-Cosmetic-Tool-778112.html

Location: 3F & 4F, Bldg 8, Feng Sheng Industrial Park, No. 310 Gui Yue Road, Guan Lan Street, Long Hua New District, Shenzhen, China

No.6 Shenzhen Jialianyin Co., Ltd.

Established in 2009 and covering an area of 3500 square meters, Shenzhen Jialianyin is a professional makeup sponge manufacturer in China. This company is made up of 1 office and 1 factory. The factory is dedicated to manufacturing makeup sponges and other tools. Through 10 years of R&D, its products have reached EU and North American standards and have been certified with BSCI, SGS, ISO9001. Besides, Shenzhen Jialianyin gets actively involved in various international beauty exhibitions in as many as 10 countries every year. Europe (45%) is its largest foreign market, followed by North American (33.5%), South American (10%) and Others (11.5%). For more information, please see: https://www.beautysourcing.com/supplier/Shenzhen-Jialianyin-Co-Ltd-759044.html

Location: No 556, Jinbi Road, Biling Community, Pingshan New District, Shenzhen, China

No.7 Guangdong Qiaoyi Plastic Co., Ltd.

Established in 1988, Qiaoyi is one of the leading cosmetic packaging manufacturers in China. Exploring in the beauty packaging field for more than 30 years, it has developed a comprehensive quality control system and strong R&D capabilities. Its products range from lip balm, eyeliner, lipstick, compact, lip gloss, mascara, to lip oil, etc. The product quality and innovation have been recognized by some global brands, for example, Estee Lauder. Importantly, Qiaoyi also has a strong manufacturing capability with advanced equipment. In 2007, Qiaoyi moved to a new factory covering an area of 16000 square meters. With business expansion, it built a second factory in 2016. So far, the total factory area could reach nearly 30,000 square meters. As a result, the production had doubled. For more details, please visit: https://www.beautysourcing.com/supplier/Guangdong-Qiaoyi-Plastic-Co-L-106126.html

Location: 7A5-1 Jinxing Rd., Jinping Industry Area, Shantou 515064, Guangdong, China

Plastic tubes are one of the most popular containers for cosmetic, hair care and personal care products. The demand for tubes in the cosmetics industry is ever-growing. The global cosmetics tube market grew at 4% during 2020-2021, and was expected to grow at 4.6% CAGR in near future. Tubes know few industry boundaries and are continuing to meet market demands on many different fronts—durability, functionality, practicality, looks, sustainability, lightweight, etc.

Here’s a look at tube trends in recent years.

From Rigid to Soft 

Tubes are preferred by many cosmetics suppliers as they create soft and smooth touch. As they are soft, they can be made into nearly any shape. Low cost is another reason behind the change. Soft tubes are lighter than rigid containers, thus they require lower costs. What’s more, the softness makes tubes easier to use. You just need to squeeze the tubes and then you will get inner products.

Green Tubes

Eco-friendly packaging becomes more popular. Tubes suppliers also find ways to make their products greener. Lightweight, PCR materials, aluminum, or renewable biological materials, such as, paper and sugarcane, are good choices. These options either require much less energy or can be recycled, thus producing less carbon emission.

Airless Tubes

Airless tubes become one of the top trends in the cosmetics industry. Airless tubes bring some other benefits compared with traditional tubes. They can effectively prevent the inner products from being contaminated by some contaminants. At the same time, because of the air isolation features, they also protect the active ingredients and extend the shelf life. Moreover, the filling method is as easy as traditional ones.

Trendy Closures

The design of closures reflects a stronger aesthetic sense. It seems that people are never satisfied with traditional closure design, and they pursue something that looks fashionable and functions well. The top or sides of basic closures are usually transformed into something trendy with a metallic designs or other decorations.  

Sophisticated Surface Handling Techniques

Tubes allow nearly all pattern designs on their surface. More importantly, it allows more sophisticated and high-end surface handling techniques, ranging from self-adhesive labels, silk-screen printing, offset printing, glossy/ matt/ semi-matt varnish surface coating, foil hot stamping, digital printing, and even a combination of these processes. Multi-color designs are also popular in the tube sector.

These are the top trends in the tube sector, which have been keenly captured by some Chinese manufacturers. Here, we introduce five top tube manufacturers in China, who may be rich, delightful additions to your future choices.

No. 1 Auber Packaging Co., Ltd. 

Auber Packaging, founded in 2004 and located in No.383, Xin Che Road(West), Conghua District, Guangzhou, Guangdong, has grown into a leading cosmetic tubes manufacturer in China. It is specialized in producing plastic cosmetic tubes & metal cosmetic tubes in a wide range, including ABL/PBL/HGL/Laminated tubes, etc. It has a strong production capacity with the output of tubes exceeding 300 million annually. Auber Packaging has been certified with ISO9001 and its products are well received by brands in North America, Europe, Australia, Japan, Mid-East, etc. 

Based on strong R&D capacity and deep market insights, it has launched a series of new arrivals. Auber Packaging uses the softness of plastic tubes to make them into other special or cute shapes, for example, tubes with animal tube tails. The tube tails have many options, for example, pink pigs, rabbits, cats, etc. If you want to know more trendy, new products, please visit: https://www.cosmetic-tube.com/

No.2 Guangzhou Ouxinmay Packaging Co,. Ltd.

Established in 2010 and located in 101 No. 3, Liuhua Rd., Beixing, Huadong Town, Huadu District, Guangdong, Ouxinmay is a professional manufacturer of plastic tube packaging. It has a standard workshop covering over 20,000 Square meters and strong production capability. It manufactures a range of soft, flexible plastic tubes from 13mm to a 60mm diameter for various types in different surface handling techniques.  

Ouxinmay continues to upgrade its products so as to keep pace with tube trends. By answering to the eco-friendly trend, it launched new aluminum tubes with special shapes. All the materials including the tube body and cap come from aluminum. Based on a glossy finish and a Matte finish, it has a metallic luster, gorgeous yet solemn. For more innovations, please click: http://www.oxmtube.com/applicationindustrylist.aspx?aid=1

No. 3 Guangzhou Amy Plastic Tube Co., Ltd.

Established in 2004, Guangzhou Amy Plastic Tube Co., Ltd. is an expert in manufacturing high-end cosmetic tubes. Its products range from PE extruded tubes, ABL tubes, PBL tubes to Polyfoil-L tubes. It has spent big money on its equipment introduction and product R&D. Each year, it visits various cosmetic fairs and exhibitions at home and abroad to understand new demands of customers and brands, and expand its mindset to provide innovative solutions. Guangzhou Amy Plastic Tube is always trying to stay close to the market trends.  

Amy pays high attention to the functionality while pursuing the soft and smooth looks of tubes. Its 19 mm eye cream tube with massage function fully shows this. The tube has a zinc alloy head, which can massage the eye skin and keep it cold for a long time. This helps with the anti-aging eye contour treatment. The metallic massage applicator also helps ease the pressures from the inner to the outer eye corner, producing anti-fatigue and anti-swelling effects. The whole tube looks simple and graceful. The plated cap gives a luxury sense. Amy also other series innovation, for more information, please visit: http://www.amypt.com/ or visit its location; No.118, the 2nd Industrial Zone, Changhong Village, Junhe Street, Baiyun District, Guangzhou, China.

No. 4 Guangzhou Lisson Plastic Co., Ltd.

Guangzhou Lisson Plastic Co., Ltd., established in 2013,  is a professional cosmetic tube packaging manufacturer integrating R&D, production with marketing. Its product range includes PE tubes, ABL tubes, PBL tubes, high glossy tubes, airless pump tubes, lip gloss tubes, massage vibration tubes, aluminum tubes, PCR tubes, sugarcane tubes, and other cosmetic containers. Today, Lisson has more than 20 appearance and utility model patents. It is equipped with advanced production equipment and has built a pipeline of highly skilled experts. The company is located at Lisson Building, Hi-Tech Industry Park, Taihe Town, Baiyun District, Guangzhou, China.

Recently, Lisson has had some new arrivals in response to the tube trends. Its post-consumer recycled plastic tube caters to the eco-friendly trend in the tube sector. This packaging will effectively reduce carbon emissions. At the same time, this tube is suitable for nearly all cosmetic formulas. That means it can ensure functionality while caring for the environment. In addition to PCR material, Lisson Packaging also produces green packaging by using other materials, including sugarcane, 99.7% pure aluminum, and paper, etc. To see more green tubes or innovations, please visit: https://www.functionpackaging.com/

No.5 Chun Hsin Plastic Tube Co., Ltd. 

Established in 1989 and headquartered in Taiwan, Chun Hsin is specialized in manufacturing all kinds of cosmetic tubes and industrial tubes for more than 30 years. It has mold development factories in Taipei, Shanghai and Guangzhou, with annual production reaching 6 million. It main products include extrusion PE tubes, film tubes (ABL tubes) and PCR tubes, which have been sold to 35 countries in the world. This means Chun Hsin offers many materials for your choices so as to meet different demands—barrier property, environmental protection or cost consideration. Besides, the most advanced computer system and CNC machinery support its professional, high-quality manufacturing and development. Chun Hsin strives to meet diversified and personalized demands by offering high-quality and diversified options—100 kinds of tube heads and 400 kinds of caps.

Chun Hsin’s plastic tube with arc-angled cap is a good example of sophisticated surface handling techniques. The basic color at the bottom is white and then it uses the color gradient to turn the tube top into red color. The body surface can be made into Matte lacquer finish or glossy lacquer. This product also allows different printing techniques, including offset printing, silk screen printing or hot stamping. For more products and information, please visit: https://www.chunhsin.com/

Reference:

https://www.futuremarketinsights.com/reports/cosmetic-tubes-market

In recent years, one of the biggest trends in the beauty packaging industry is dropper bottles are back as a result of the growing demands for cosmetic oil. It is reported that the global essential oil market promises to register $20,497.61 million in revenue at the end of 2028, an increase of $10,147.8 million from the previous year. Dropper bottles have gone hand-in-hand with such increasing needs.

Benefits of Dropper Bottles

There are some benefits that dropper bottles have to offer. The top benefit is accurate dispensing. Sometimes, consumers just need one or two drops, or sometimes they need a precise quantity of each drop. In this case, dropper bottles will give great help. The scale on the dropper can measure the precise amount. Another benefit is the minimum waste. The “drop by drop” dispensing model of dropper bottles enables users to have precise control of each dose. So, this will generate very little, if any, waste. For hygienic reasons, dropper bottles are also a good choice. The dispensing system avoids the direct contact between liquid and hands or faces, thus reducing the contamination. 

Win Pack: A One-stop Service Provider

Win Pack is a professional Chinese supplier offering integrated services from R&D, manufacturing, surface handling process, assembling to marketing. Through years of development, Win Pack has over 2000 staff and five affiliated factories covering more than 80,000 square meters. Its production capacity reaches 100 million sets of cosmetic containers each year. It is certified with ISO9001, ISO14001, and QS. Based on strict quality control and a strong pipeline of technical workers, Win Pack is seeking to be the leader in the cosmetic packaging domain.

For dropper bottles, Win Pack adds its unique aesthetic and market insights to the process of development and production as a way to create visually appealing containers with practical functionality.  

Thick Glass Dropper Bottles in Press Click Style

This dropper bottle is an airtight design as its screw thread on its neck coupled with the PP gasket inner can fit tightly to the cap. This makes for its strong sealing. So, it effectively prevents leakage. It has a silicone bulb and an aluminum cap. Such metal texture, together with the press click design, adds visual appealing and functionality to the bottle. Especially, the concave bottom design ensures stable standing and reduces the risks of dumping. This dropper bottle offers multiple uses: essential oils, aromatherapy, natural perfumes, etc. 

Acrylic Amber Bottle With Press Pump Cap 

This bottle features a built-in premium pipette, a shiny metal collar with a rubber head, and a press dropper cap. If you are looking for dropper bottles with unique, innovative designs, this one will meet your expectations. The acrylic material is strong stiff and glass-like. This means the bottle is durable and trendy. It is anti-breakable and leakproof due to its tight lids and caps. The hot stamping treatment makes for a gloss, bright and smooth appearance. Importantly, as it protects the inner liquid from harmful light, it is perfect for sensitive liquid formulas.

Macarons Pink Glass Bottle with Bamboo Lid

This design speaks volumes for sustainable efforts. It is made of environmental friendly materials: glass and bamboo a high-quality glass, as a fully recyclable material, brings a lot of environmental benefits. Bamboo is widely recognized as a highly sustainable natural renewable resource. It is a great alternative to metal, plastic and hardwood materials. The bamboo lid after unique processing has stronger water and corrosion resistance. Like the above-mentioned dropper bottles, it is leakproof. Overall, this design looks simple and smooth. 

This is only a small part of Win Pack’s endeavors in dropper bottle solutions! At Win Pack, dropper bottles are available in various sizes, shapes and styles with exquisitely designed components, for example,  aluminum caps, electroplated caps, or bamboo lids. All bottles and caps, from color choices to surface decorations (such as, hot stamping, silk screening, metalized coatings, embossing, etc.) can be customized based on your requirements.

The important thing is that Win Pack is trying to make dropper bottles greener. It never satisfies with the application of 100% recycled glass, bamboo or aluminum. Win Pack is striving for providing more eco-friendly packaging options and will never settle for anything less than be best! Nowadays, the company is developing mono-material dropper bottles, which will be available on market next year. The mono-material dropper bottle will create a beautiful experience for consumers while minimizing the negative environmental impacts after use. 

Today, we live in a world where consumers have more demanding requirements for skincare products than ever. Brands have to embrace advanced technology for product innovation or use highly sophisticated formula or natural ingredients as a way to stand out in the hyper-competitive market. Certainly, formula changes will mean requirements for enhanced packaging properties. In the years to come, skincare packaging is seeing a strong momentum: it is expected to grow from 12730 million USD in 2020 to 15000 Million USD in 2026, presenting an 2.8% CAGR. So here comes a question: how to select the most suitable packaging for skincare formula among numerous packaging supply? There are three factors that brands must take into full consideration. 

Light Blocking Ability 

Some skincare ingredients are highly sensitive to sunlight. Ultraviolet rays in the sunlight may lead to chemical reaction—decomposition or deterioration—when meeting some ingredients. The more they are exposed to ultraviolet light, the faster they will decompose or deteriorate. Common essential oil products, such as citrus essential oil (such as bergamot), lemon essential oil, sandalwood oil, are all photosensitive ingredients. For those ingredients, packaging is an important protection. Tinted or non-translucent packaging will be best options.

Acid Resistant Capacity

Some acids are also common in skin care formula, such as some fruit extracts—alpha-hydroxy acids, beta hydroxy acids and kojic acids, etc. For formula containing these ingredients, if the packaging, especially the metal components, is not coated with protective coating, it can be easily corroded, leading to product contamination. To protect the safety and freshness of these recipes, Polyethylene Terephthalate (PET) packaging is one of the best choices. 

Airtight Properties

Airtight properties are also an important factor for brands to consider. Most of the active ingredients easily go bad or volatilize in the air. For example, Vitamin C easily degrades when it is exposed in the air. In addition, nearly all plant extracts and antioxidants will break down in the air. As the skincare formula becomes more sophisticated, packaging needs to keep up the trend. For those air-sensitive ingredients, airless packaging is a great option as it can protect inner active ingredients and ensure their freshness and efficacy.

Product Introduction

In order to keep up the highly sophisticated formula, skincare packaging suppliers offer a series of packaging options.  

As light blocking is one of the key considerations when it comes to keeping those light-sensitive ingredients, many suppliers introduce tinted or non-transparent packaging. For example, Guangzhou Ouxinmay, a reliable manufacturer of packaging for cosmetics and pharmaceuticals, has launched an eye cream massage tube with a metal applicator on its top. The tube body is tinted. The glossy and non-transparent surface effectively protect against the sun damage and ensure freshness of ingredients. The metal applicator enables a smooth application. More importantly, it offers a cold touch, which provides an anti-aging eye treatment—making eye skin become firm and stimulating microcirculations.

In the acid resistant category, MZPACK TECH , an expert specializing in designing and manufacturing various beauty packaging, offers a high-barrier PETG cream packaging with a spoon. PETG material has higher chemical resistance, thus being suitable for almost all ingredients and formulas of skincare products, including some acidic natural ingredients, such as fruit extracts. It is also environmental-friendly as they are washable, reusable and durable. The built-in spoon avoids the hand contact with inner products, meeting the hygienic demands.

In responding to the airtight packaging trend, Ningbo Somewang, a professional designer and manufacturer of airless packaging, recently launched its luxury cosmetic collection, a uniquely designed packaging for skincare products that swirls two formula into one bottle. This 2-in-1 design maximizes the stability of active ingredients and their potency before use. The dispenser provides precise dosing and defends against bacterial growth. So, it also delivers hygienic and sustainable benefits.

Overall, as brands in skincare sector are jockeying for market shares, packaging suppliers continue to upgrade their products so as to perfectly match the enhance formula. BeautySourcing, as a virtual beauty supply chain platform, will continue to keep an eye on industry trends and recommend innovative solutions so that brands make smart, informed decisions.

Reference:

https://www.marketwatch.com/press-release/skincare-packaging-market-size-in-2021-28-cagr-with-top-countries-data-what-are-the-recent-trends-affecting-the-skincare-packaging-industry-latest-111-pages-report-2021-10-07

Luxe Pack Monaco—has been a leading premium show in global packaging industry since its first edition in 2019. Returning on September 27-29 this year, this event brought together +450 premium packaging manufacturers (among which 70 were new) from 96 countries and over 70 expert speakers across the world. The show was a key moment for global packaging industry as it suffered from untold crisis and uncertainties in the past 18 months. It also marked an exciting opportunity for brands and suppliers—coming from various industries including watchmaking, fashion, delicatessen, perfume and cosmetics—to have a face-to-face deep contacts and exchanges.

New materials, sustainable solutions and digital innovation as the main themes dominated the event.

New Materials

It is certain that as the fast evolving cosmetic industry across the world, consumers are becoming more demanding. They expect more than the functional and aesthetic packaging. They want more ecological awareness from packaging. In this connection, brands have mounting demands for eco-designed materials. Suppliers are going beyond the conventional materials to offer innovative material solutions for ecological benefits. At the Luxe Pack Monaco show, supplies coming from across the world introduced their new materials (such as, some bio-sourced materials) to empower brands’ sustainable development.

Quadpack introduced its full-wood caps. Before, wood without any plastic inserts could not be used for cosmetic packaging due to its elasticity and water permeability. However, through years of exploration and research, Quadpack makes a full-wood solution possible based on its technological innovation. Woodacity® is introduced. Woodacity has the same functionality and stability as plastic materials in various conditions, shapes and material combinations. Such new material will surely add more sustainable added-value to cosmetic brands.

Besides, suppliers such as Coverpla used the wood, or 100% biodegradable, biosourced PHA for its packaging. Cosmogen brought two material innovation patents to the show: 100% polypropylene reusable stick; all-PCR brush.  

Sustainable Solutions

This edition of the Luxe Pack Monaco is not the first time to pay high importance to sustainable packaging solutions. The show has a strong tradition of focusing on green solution since its inception. During this event, a large number suppliers from different industries offered their own sustainable packaging solutions from different dimensions—plastic reduction, refillable and reusable packaging, or recycling materials, etc. Arguably, this edition is a sign of packaging industry fully entering into circular economy.

Groupe Pochet introduced its Odyssée rechargeable glass jar with its inner cup doubling for on-the-go use. This patent packaging is featured by two glass pieces, but its overall weight is lighter than standard glass packaging on the market. Made from virtuous materials, this packaging enables refillable uses. More over, its inner cup can a light and airtight container which is travel friendly.

In addition, Albéa introduced mono material tube and cap. Fareva Chromavis offered plastic-free packs. Silgan Dispensing made dispensers with entirely a single polyolefin for higher recyclability.

Digital Innovation

The outbreak of Covid-19 leads to lockdowns across the globe. As a result, the digital platform, especially e-commerce, becomes a new reality that global packaging industry is experiencing. Luxe Pack Monaco 2021 is a great event where suppliers share their e-commerce-friendly packaging solutions.

Silgan Dispensing’s Pearl 2 is designed for e-commerce. It can withstand the air pressure changes during transportation and air travel. This means it has good sealing and will not leak. Such packaging is perfectly suitable for e-commerce.

Secondary packaging for e-commerce was also shown at Luxe Pack Monaco. Rissmann introduced its box collections for e-commerce. Inside a shipper box, there is a decorated gift box. The inner box is fixed by ribbons or elastics on a removable cardboard bottom.  

China

China, as one of the major business issues, was highlighted at the show. Ningbo Rainbow International is the only packaging company coming from China in the exhibition. It presented the natural wooden packaging material series from wood caps, decorative wooden bottles, perfume bottles with wooden frame, wood concept jars, nail polish bottle with wooden lid, and wooden boxes, etc. These are eco-designed packaging for cosmetics.

China Key

As the world's second largest beauty market, China has received the extensive attention of brands. This edition of Luxe Pack Monaco set China Key, an area enabling global brands to better understand Chinese market. Working in partnership with well-known design agency Centdegrés, China Key provides a personalized, sensory contact with Chinese market. In the area, brands can get free consults, expert round tables, and an exhibition of products designed for Chinese market. In general, this area brings immersive Chinese experience where brands can plunge into China.

Overall, Luxe Pack Monaco 2021 offers an opportunity to be in contact with newest developments in global cosmetic industry. Today, we live in an era when consumers have growing green awareness, and they tend to shop through e-commerce platforms due to Covid-19 pandemic. As a result, cosmetic brands’ demands for eco-designed or eco-sourced materials and packaging are mounting. What’s more, e-commerce-friendly packaging is also on the rise.

In recent years, tube packaging has been popular for its soft touch, flexible shapes and designs, and strong barrier properties. A report indicates that global tube packaging market promises to “grow from USD 9.5 billion in 2021 to USD 13.0 billion by 2026, at a CAGR of 6.6%”. The expanding market size is driven by increasing demands from cosmetics industry. Here are some hottest tube packaging trends that we must keep up with when offering tube plastic packaging solutions.

Getting away from Rigid

There are more brands in the world, big or small, turn to soft and flexible tube packaging. Tube packaging has some obvious advantages. It creates soft, smooth touch. Moreover, tube packaging has strong barrier properties. Plastic tubes are usually made of multiple layers, which better protects the formula inside from light and contamination. Furthermore, amazing barrier properties also lead to longer shelf life. Tubes are travel-friendly as they can be made into almost any shape you can imagine.

Here at Ouxinmay, we have observed the tube trend and offer our own solution—sponge blusher tube (diameter of 19mm). This is a sleek ergonomic design. It feels soft and smooth. The handy portable tube body has a superfine sponge applicator on the top, which leaves no scrap behind and reduces the bacterial growth. In particular, the soft tube and cotton-like sponge texture create a feeling just like a hand gently touching your delicate skin.

Going Green

Influenced by the sustainability concept, a growing number of brands begin to seek eco-friendly packaging. Plastic tubes are an important option. Many suppliers provide tube packaging made of recycled and recyclable materials, such as, 25% or more PCR materials or mono-materials. More importantly, plastic tube packaging makes lightweighting possible. Plastic tube packaging requires fewer resin material during the process of plastics shaping, which mean less environmental footprints for it generates less waste and energy consumption.

A PE tube with diameter of 13mm - 60mm from Ouxinmay keeps up with this trend. In recent years, consumers have a high level of enthusiasm for sustainability or biology, but they put off by products with higher label prices but poor barrier properties. A mono-PE plastic tube solves this problem. It has strong barrier properties as it contains 5 layers. Significantly, mono-material is easily to process and recycle than any other flexible packaging made of combined materials. In addition, its weight is light compared with some tubes made of combined materials, such as PE tube body with acrylic caps; thus it is economical.

More Sophisticated Design and Process

The continuous development of modern decoration technology has brought more choices to brands. Both mass brands and high-end brands prefer to choose soft, flexible tube packaging to increase the charm of their products. Dispensing systems have always been instrumental for brands to differentiate their products and provide added values to consumers. While plastic tube packaging adapts well to this development. Tubes can be designed into nearly all shapes and allows unlimited graphic design. Tube packaging is not limited to self-adhesive labels or silk-screen printing any more, and it also allows for other process such as, offset printing, glossy/ matt/ semi matt varnish surface coating, foil hot stamping, digital printing, and even a combination of these process.

A special shape sealed tube comes as a solution. This round tube is the most common tube type and widely used for many products, such as, skincare products and hair care products, etc. Its flexible, soft properties allows it to be made into almost any shape as you imagine. So does its tail shape. Moreover, it allows for multiple surface handling design (any shape or color) and process.

Featuring Airless Design

According to a market research, the global airless packaging market is expected to see a sustained growth from $4,046.0 million in 2016 to $5,938.0 million in 2023, with a CAGR of 5.9%. The increasing demand of cosmetics industry remains the strong engine. For brands who formula is sensitive to air and light, airless packaging is a good choice. Airless tube packaging is equipped with a one-way valve system inside to prevent the air from returning back into the tube. This avoids formula contamination and extends the shelf life.

Ouxinmay introduces an oval airless pump tube. The oval shape permits a larger decoration area, and it is user-friendly. With a lotion pump, it is perfect for nearly all kinds of lotions and high-viscosity formula, for example, creams. The dispensing system is well-designed, only allowing the minimum leftover in the tube. This protects the formula inside from contamination to the greatest extent. This tube is made of 5 layers, and thus it enjoys the strong barrier properties.  

In general, plastic tubes make a lot of sense for brands’ requirements for delicate touch, innovative designs, strong barriers and ecological concerns. With wide manufacturing capacities and advanced technology, we at Guangzhou Ouxinmay Packaging Co,. ltd. can offer a series of plastic tubes in different shapes and with various caps, including standard screw cap, flip top, twist open cap, etc. We offer multiple decoration designs and process, including off-set printing, silk screen printing, hot-stamping, etc. The plastic tubes are applicable to skincare, personal care products and even industrial products. At Ouxinmay, we seek to grow your business through innovative products of assured quality.  

MakeUp in New York—a B to B event where suppliers and brands around the world get together to introduce their innovative skincare & makeup products and packaging. It also represents an exciting opportunity to share the innovations and key trends in makeup industry. It is always an inspiring and trend-setting event. The MakeUp in New York held on September 22^nd and 23^rd is not an exception.

Three trends concerning cosmetic packaging dominates the event—sustainable, refillable and recyclable.

Sustainable

Sustainable packaging becomes one of the biggest concerns of brands for more than a decade. This trend is driven by growing number of consumers hungry for respecting the environment. A wide variety of innovative solutions to sustainability dominates the event, ranging from PCR materials to light weighting options to bio-friendly resins & materials and even to mono materials.

Metal materials such as aluminum may be a perfect option for cosmetic packaging. It is light and will go into endless upcycling circle after use without loosing any properties, qualities or weight. Aluminum container equipped with airless system introduced by Lumson is a big stride toward sustainability. Aluminum better protects inside formula based on pouch technology. As a pioneer in equipping aluminum container with airless system, this option will create a whole new experience. Importantly, all the components of this packaging is easily dismountable. This means much less energy is needed during recycling process. Overall, it is light and the materials can be recycled and reused, which reduces wastes.  

Innovative Amp Dropper package launched by FusionPKG stands out in the show based on its easy-to-go design and sustainable resins. Instead of using a pipette, its has a flexible membrane at the bottom. This ensures the exact dose of use, avoiding overusing. It is slim and travel friendly. When applying the product, only one hand is enough. In this sense, such packaging adds sustainability benefits to an on-the-go application of makeup. What is more, Amp Dropper package uses the Eastman Cristal™ Renew resins which are sustainable resins as they have a higher level of certified recycled content (up to 30%-50%). It effectively reduces the plastic waste.

Refillable

“Refill Revolution” is a growing trend in recent years. As consumers are more aware of the sustainability, brands and suppliers in makeup industry are finding ways to reduce single-use, unrecyclable or hardest-to-recycle packaging. Refillable and reusable packaging is one of the popular sustainable solutions offered by many suppliers. Refillable and reusable packaging allows consumers to change the inner bottle and slip in a new one. As it is designed for the repeated use of packaging, it reduces the material use, energy consumption and carbon emission required during manufacturing .

Airless refillable system introduced by APC Packaging is refillable packaging that in reality as well in name. Different from many other refillable products available in the market which only feature screw-off pumps branded as “refillable”, the airless refillable system is truly refillable. It uses the recyclable PP containing 75-100% PCR, and it allows the replace of inner bottle. The new inner bottle can also perfectly fit the original actuator and outer bottle. The refillable process is also easy. The inner assembly will be released by a simple push of the button at the bottom. Then, a new inner bottle can be slipped in and snapped back into position.   

Recyclable

There is a growing trend of maximizing the recycled content in cosmetic packaging. Glass, aluminum, mono-material and biomaterials such as sugar cane and paper are all best options for recyclable packaging. Pumtech Korea’s eco tube makeup packaging stands out from various recyclable packaging.

It uses the kraft paper fabric with two color options: yellow or white. It greatly reduces the plastic used in tubes by 58%, minimizing the environmental footprints. In particular, the kraft paper fabric is a 100% recyclable material as it is manufactured from all-natural ingredients from all types of wood. The airless pump is metal-free. This means the pump is made of mono-material. After use, the components are easily separated and recycled. Such eco-friendly packaging adds up to the recyclable trend.

Overall, MakeUp in New York 2021 is an exciting opportunities for brands and suppliers to analyze the market trends in cosmetic industry. As consumers care more about the environment under the influence of the pandemic, more brands turn to sustainable, refillable and recyclable packaging.

Since the outbreak of  the global COVID-19 pandemic, beauty brands have had to revise their product packaging as consumer behaviors shift.

The reason for the contamination was that consumers don’t take the time to clean the products and that most of these products are used beyond their expiry dates, and researchers believe that if the bacteria in unhygienic applicators come into contact with the mouth, cuts, grazes and eyes, it could cause skin infections, blood poisoning and other illnesses.

Consequently, manufacturers and regulating bodies are expected to do more to protect consumers by making cleaning requirements and expiry dates more prominent on the product packaging.

Growing Need for Hygiene

With the current state of the pandemic, the need for hygiene is deeper than it was before and a shift in cultural behavior. Plus, consumers are more aware and concerned about the hygiene of the products they buy.

A Healthy Hand Washing survey found that 77% of people in the US wash their hands more while. Plus, 89% are more conscious of germs than before the pandemic and 30% wipe down packaging before they use their favorite products.

In short, hygiene is back on the spotlight and has become the societal norm. So just how is the beauty industry handling product packaging in the face of a global pandemic?

We’ll look at some of  the top hygiene packaging trends designed to address the issue.

Antimicrobial Agents for Make-up Brushes and Beauty Sponges

The beauty sponge is one of the most susceptible to contamination especially after use. Packaging manufacturers have been looking for antibacterial solutions that can protect brushes and beauty sponges from the debris found at the bottom of make-up bags.

Among the hygienic packaging trends for beauty sponges and make-up brushes is the use of antimicrobial agents like ZPT.

These agents contain antibacterial and antifungal actions that neutralize bacteria both from the external environment and from skin biofilm. This way, it’s easier to prevent bacteria from growing in applicators.

ZPT has a proven economic viability and efficacy with repeated brush and beauty sponge washes, making it the perfect choice for delivering hygienic beauty tools to consumers.

A good example are the vegan synthetic bristles makeup brush set by Colorl, which are a great choice for makeup professionals and starters to perform flawless face and eye makeup applications.

The brushes’ soft synthetic thistles don’t absorb makeup pigment, which makes it easier for you to keep the brushes clean.

Plus, the thistles spread foundation powder evenly ensuring you have a perfectly blended look, without wasting your makeup. The durable handle is made of 100% planted wood that makes the brushes environmentally- and animal-friendly.

For vegans or people who don’t want brushes made with animal hair, these synthetic bristles are worth considering.

PaperGard Antimicrobial Papers for Make-up Applicator Fibres

With consumers shifting interest across all packaging touchpoints, beauty brands are constantly looking to protect them by providing hygienic packaging solutions.

These papers are treated with antimicrobial silver ion technology that helps prevent growth and replication of microbes, thereby reducing levels of contamination on the surface.

Activated charcoal

You’re probably wondering how activated charcoal can be associated with hygienic packaging. Well, the technology is being used especially with brush lines to preserve and protect the brush fibers from bacteria.

Charcoal helps delay proliferation of bacteria, which ensures brushes and applicators are cleaner. This not only stops the spread of germs, but also lengthens the life of brushes and ultimately enhances color application to the skin.

Peel-off Films

For a long time, manufacturers relied on plastic for their packaging. With the pandemic deepening the need for more hygienic measures, brands may fall back into the old plastic packaging habits to meet the standards.

Instead of using plastic as the outer packaging for beauty products, manufacturers are using peel-off films as a hygiene barrier. This way, the consumer can peel off  the layer without having to touch more of the pack itself.

As the hygiene-conscious consumer becomes the norm, beauty brands have multiple options for hygiene packaging. They also have more ideas besides antibacterial agents or secondary plastic packaging.

Touchless beauty solutions

From the Healthy Hand Washing survey, 91% of Americans would prefer that touchless fixtures are used to avoid contact with potentially germy surfaces and fixtures.

The same case applies to product packaging. In fact, companies like Cosmogen and HCT have focused their efforts on creating components that serve as hygienic skincare solutions. These solutions still allow customers to enjoy a unique and luxurious application experience in the process.

Touchless beauty solutions like Squeeze’n by Cosmogen, are today a part of the safe contact solutions that it provides for its customers in line with the growing demand. Along with this product is the Tense Tube, both of which have removable applicators that can be washed after use.

While touchless packaging is a great solution, beauty product manufacturers need to provide formulas that stay clean throughout the product’s life while being protected by the packaging.

The formulas in this case will be easy for the consumers to apply and feature anti-viral, antibacterial and antiseptic properties for hygiene purposes.

Multi-sensory packaging

For the visually impaired or blind consumers, there’s a need for a special, inclusive or universally designed package that works for them and gives them a better experience. For example, for the visually impaired, it’s challenging to distinguish between beauty and hygiene products.

Plus, judging products by touch can be hard especially when they’re generically shaped without braille information or markings on them.

Fortunately, there are plans underway to innovate new packaging that incorporates sight, sound and touch – a multi-sensory approach – that will deliver a better experience for all consumers.

Wrapping Up

Today’s consumer needs reassurance. The global COVID-19 pandemic has raised awareness over hygiene issues and invisible threats. Consequently, ‘safe contact’ parameters are the new prerequisites in the world of cosmetics packaging.

The challenge lies in identifying the primary concerns their customers have and speaking to those worries.

Consumers want the product to be touched by as few people as possible during packaging and in store. Brands and manufacturers need to find a smart line between hygiene and sustainability in terms of product development and promotion.

Hygiene also demands making packaging with clean, easy surfaces with better methods of handling, and the necessary hygiene properties to quell concerns about virus transmission.

Beauty brands and manufacturers whose products address the contamination concerns will stand out as being dependable and safe.

Covid-19 pandemic nearly hits all industries hard, but perfume industry maybe an exception. NPD Group indicates, fragrance sales increased by 45% in the first quarter of 2021 on year-on-year basis; by contrast, the sales were only up 27% during the same timeframe in 2019. Behind the skyrocketing sales, one big reason may be consumers seek a sort of spiritual solace through perfume.

Fragrance Evokes A Strong Sense of Wellness, Health and Calm

Think about what you've been through during the pandemic: lockdowns, limited social distance, home quarantine, loneliness, anxiety, fear…All of these may be what you try to escape. But how? Perfume, as a spirit lifted beauty product, can help. Science suggests that smell is directly related with memory. This means when you smell certain odor, you may come up with some moments. Different odors may give you different senses. Some may make you feel pleased and some may clam you down.

In particular, when you have to stay at home for a long time, space becomes very important for you. At this time, spray some perfume, ignite a candle or use other home fragrances, you will make surrounding atmosphere totally different. You may find it easy to deal with some negative emotions, such as loneliness, fear and anxiety. In this sense, perfume helps evoke a strong sense of safety and reassurance.

A New Perfume-user Relationship Emerges

 Perfume has become an important beauty products that helps lift consumers’ spirits. It is no exaggeration to say that consumes increasingly dependent on fragrances during the pandemic. However, in consideration of the hygienic demands and social distance, more consumers tend to buy fragrances online rather than in physical stores. As founder of Floral Street perfumes says, the online perfume sales have increased by 150%-200%.

So, What Does It Mean for Packaging?

Growing reliance, together with booming online sales, enforces the importance of packaging.

Previously, consumers usually decided which fragrance to buy through smell. But what makes a difference when people shop online? The packaging. Especially when people stay at home for a long time, they would like to see something that may refresh them. So, the perfume with novel packaging online will be very eye-catching.

In addition, perfume packaging can also reflect the nature and content of the product, and even brand story. When you see the packaging in pink and other subtle colors, the fragrance is likely to be made for women. Patterns on the packaging, such as roses, suggest the ingredients or the odor. Arguably, when the smell test is not available for purchase decision, consumers usually resort to the design, patterns and color matching of packaging.

Perfume has always been synonymous with luxury as it reflects the taste and identity of a person. Well-designed packaging can perfectly tell what the luxury is all about. Importantly, details need to be paid equal attention. Only high-end, elaborate design can perfectly convey the value of fragrances and brands. Undoubtedly, packaging with artistic beauty will give a strong sense of pleasure and enjoyment physically and mentally!

This is what Shenzhen Sanyuan Medicine Packaging Co., Ltd. is trying to do now.

Sanyuan represents a Chinese leader in offering higher-end fragrance packaging and dispensing solutions. “We offer a wide range of sprays, from medicine sprays for mouth, throat and nose, as well as fine mist sprayers for perfume, hair gel and skincare products, ” said General Manager of Sanyuan.

He further explained that “we value product quality greatly while working to delivery something new. For this, we learn from the advanced western design ideas and best practices. One of our biggest strengths lies in that we have rich experience in medicine packaging design and manufacturing. This means we will introduce some innovative design concepts or surface handling methods of medicine packaging to perfume packaging. We are confident that the medicine-inspired designs will make perfume packaging refreshing and striking. ”

Understandably, consumers have found different ways to cope with the stress caused by the pandemic, unique to their own needs and interests. For a number of them, fragrances have played an important role, particularly in eliciting feelings of intimacy and overall wellness. As their relationship with fragrances shifts, so should brands’ strategies concerning how to market and package fragrance products.

Dispensing system, as an important part of packaging, nearly covers all product categories, spanning skin care products, personal care products, sauces, chemical products, and some cleansing products, etc.  It ensures precise dosage and reduces product wastage, transforming user experience. In particular, since the outbreak of Covid-19 pandemic, hand washes and spray sanitizers sales boost the growth of pump and dispenser market. Future Market Insights predicates, “the pump and dispenser market is expected to grow at a CAGR of 4.3%” in the next decade.

There are numerous dispensing options available in the market. But for brands, only the right choice will lead to better functionality.

Dispenser-product Pairing

 Different dispensers function differently.

Airless pumps and dispensers protect ingredients from oxidation and contamination. They offer clean and hygienic dispensing options for brands. In this sense, airless pumps and dispensers are best friends of products with active ingredients.

Mists and trigger sprays, with delicate orifice design, make it possible to mist products on the skin. They can deliver the precise amount of mist to users’ intended areas. Mists and trigger sprays can be applied to skin care, body care, hair care products, etc.

Dropper applicators function well for oil-based products. They dispense products drop by drop.

Dual-dispensers deliver two separate formulations for simultaneous mixing or mixing after actuation.

Only when products are paired with the right dispensing system will functionality be elevated.

When choosing the right dispensing system, brands need to consider viscosity, product performance and formulation.  For example, in airless dispensing system, viscosity determines the amount of pressure required inside a container. Meanwhile, if the ingredients are very sensitive or active, or they require high  sterile environment, airless dispensers are also a good choice. Fragrance and mist spray pumps & dispensers may be perfect pair.

Bloopak offers the perfect dispenser-product pairing solutions. “At Bloopak, we are committed to customizing dispensing systems based on product viscosity, performance and formulation so as to optimize the functionality and user experience. Our insight into global beauty rituals allows us to design and deliver skincare and cosmetic solutions that support consumer preference. ”said Maple,  General Manager of Bloopak

Sustainable Dispensing Solutions on Demand

With consumers more environmentally conscious than ever before, making a difference means creating dispensers that not only perform flawlessly and differentiate on the shelf, but also reduce impact on the environment.

Bloopak is your partner in solving sustainable challenges through a broad portfolio of products featuring post-consumer (PCR) plastic.

Its dispensing systems are made from up to 25% PCR. PCR materials require much fewer energy and water than virgin PP during manufacturing, but they only release fewer greenhouse gases. Bloopak uses greener materials, but it doesn’t mean it will compromises on performance and functionality of dispensers. Its PCR portfolio of products meet the same stringent requirements as non-PCR materials when it comes to performance and functionality.

For better dispensing functionality, it is important to make the right choice. Bloopak will help you do this by offering perfect pairing and sustainable dispensing solutions!

Reference:

https://www.futuremarketinsights.com/press-release/pump-and-dispenser-packaging-market

Sustainability in beauty industry is becoming increasingly important. A survey indicates that 120 billion units of packaging are produced each year across the globe with only much smaller proportion can be recycled. This means there is a large amount of plastic waste in beauty industry every year. Today, with consumers’ growing green demands and global regulation, brands need to be sustainable players and reduce the amount of plastic waste when manufacturing packaging.

 Sustainable Solutions

Passen Pack observes that it is not easy for brands to find recycled packaging containers as claimed 100% recyclable containers available in the market usually turn out to be unrecyclable. While, the material Passen Pack uses is 100% virgin aluminum, which is recyclable and environmental-friendly.

Passen Pack manufactures all kinds of aluminium packaging, including aluminum bottles, jars, cans, tubes and other aluminum packaging products. All these options are either completely reusable, fully recyclable or a hybrid method that includes a reusable case with recyclable refills.

 Aluminum is the best friend of sustainable packaging. It represents the nature of sustainability: 100% recyclable; can be melted and reused without losing any physical properties. This, coupled with light weight and durability, makes aluminum become the most eco-friendly alternative to glass and plastic packaging.

In this connection, Passen Pack identifies aluminum as a key material. Actually, it has made aluminum-based sustainability concept part of its corporate DNA. “At Passen Pack, we provide various aluminum packaging based on customized requirements. We have been long committed to offering responsible, sustainable packaging to global buyers. We work to reduce our environmental footprints in every link from product design to posy-use recycling. By doing so, we aim to turn our sustainable ides into reality. ”Jenny, General Manager of Passen Pack

 Passen Pack leads by example when it comes to the plastic-free packaging practices. It is no exaggeration to say that Passen Pack is transforming the sustainable packaging industry for the better, and we are so here for it!

Reference

https://www.forbes.com/sites/lucysherriff/2019/09/17/the-minimalist-beauty-company-tackling-the-industrys-waste-problem/?sh=31b2e1944326)

What does a makeup stick look like? A smaller makeup stick just looks like a lip balm. But a bigger one looks like a deodorant. Actually, beauty sticks are not new. The first format could date back to 1940s when the first Pan-Stik Makeup came out.

But beauty stick format has never really caught on among wider makeup & skincare brands until recent years. The outbreak gives a big push.  

Hygienic Demand Fuels the Trend

The makeup stick formats revive as a response to a growing hygienic demand. During the current Covid-19 pandemic, consumers are looking for products with less cross-contamination between products, fingers, and their faces. This change in consumer behavior makes brands keenly aware that it is necessary to find more hygienic packaging solutions. The makeup stick formats are such hands-free packaging that prevents fingers from touching the products inside. This effectively reduces the possible contamination. In addition, the hygienic benefit inspires brands to consider stick format solutions for some skincare products. Particularly, the stick formats also boast other features, such as, easy application and travel-friendly design. As such, the trend of stick format packaging is growing.

ABS Dual-ended Hydration Contour Stick made by Guangdong Kelmien Plastic reflects the hygienic design and functionality alike. The dual-ended design allows 2 functions into 1: contour shade and a perfectly paired highlight separately on two sides. When applying contour shade or highlight, users only need to apply the products directly on face without any hand or finger. This touchless design avoids the potential transmission of bacteria and contamination caused by finger contact. Moreover, the Acrylonitrirene Butadiene Styrene (ABS) material helps protect isododecane-based formulas and ensure the airtight so that products will not dry out.

Special Design Tubes for Sticks

Stick formats have been the favorite packaging solutions of some world-renown brands. For example, Clinique applies stick format to its product “Take The Day Off Eye Makeup Remover Stick”. This stick packaging is designed into the lipstick shape. It looks slim and sleek with a metallic sheen. Another example concerns Marc Jacobs Beauty’s Glow Stick. This is an oval-shaped design with a twist up dial at the bottom. Such special design is “for impeccable one-swipe coverage, fitting perfectly at the tops of cheekbones”.

These stick formats indicate that special design will be a defining trend for stick packaging. In keeping with the trend, Kelmien introduces some of its own special designs.

Special Shape ABS Eyeliner Tube

The eyeliner tube is designed into a special shape, which can subtly attract consumers’ attention. Special shape can also flatter the inside product unconsciously as delicate, unique packaging design usually indicates high quality. ABS material offers good sealing, so it is suitable for liquid eyeliner, eyelash, mascara products. Importantly, this stick format is travel-friendly.

ABS Lipstick Shape Insert Lipgloss Tube

This design stands out in its inserted lipstick shape, perfect color matching and printed fresh patterns. Transparent outer bottle clearly presents the inserted shape. At the first sight, it looks like a tangerine lipstick upside down, making the product usage obvious. Are those all its features？Absolutely, No. It can offer much more. It has a perfect size for pockets. That means with such a stick product in pocket, consumers can have a perfect lip makeup anywhere!

Digital Printing Embossment Lipstick Tube

Digital printing embossment creates a three-dimensional visual effect. However, this special design offers more than a visually enhanced effect. The raised, printed patterns give consumers an opportunity to touch the packaging. The touchable text effect can possibly increase the buying desire. Certainly, this packaging is small and portable.

Reference:

https://books.google.co.jp/books?id=CljLw4sH2DMC&pg=PA116&lpg=PA116&dq=1940s+++++the+first+Pan-Stik+makeup&source=bl&ots=k5fIfpkhwK&sig=ACfU3U2xwR48IXVU2kW-U2FjQoNj9il7vg&hl=zh-CN&sa=X&ved=2ahUKEwiI9bOexLfyAhVCzIsBHZO6CkYQ6AF6BAgREAM#v=onepage&q=1940s%20%20%20%20%20the%20first%20Pan-Stik%20makeup&f=false

https://www.sephora.com.kw/kw/en/p/glow-stick-glistening-illuminator-P2551021.html

A Growing Awareness of Sustainability

Since the outbreak in 2019, more attention has been paid to sustainability. Beauty giants have announced their commitment to carbon emission reduction. For example, L'oreal has renewed its sustainability target and announced that 50% of its packaging materials will come from either recycled or bio-based sources by 2025 and the figure will hit 100% by 2030. Estée Lauder also sets an ambitious emission cut target: cut greenhouse gas emissions by 50% compared with 2018 levels and reduce emission by 60% along its supply chain.

In order to power brands to reduce carbon emissions, a fully recyclable mono-material pump comes into being.

 Sustainability at GreenYard

GreenYard believes that beauty should never come at the cost of the environment. Bearing this philosophy in mind, GreenYard seeks to find a way to make beauty come to peace with the environment. At this time, a fully recyclable mono-material pump comes into being. At GreenYard, our vision is to use materials from the same material family to cut greenhouse gas emission. We know that using a mix of materials will impair recycling. In this connection, we resort to mono-materials as they make recycling process easier, more efficient and more energy-saving. We deeply aware that cooperation is critical for sustainability, so we are ready to work in a partnership with suppliers and customers with shared vision. We are working to make our fully recyclable mono-material pump solutions benefit all industries.

“We have always been striving to contribute to the global sustainability. Fortunately, today, we are witness to the birth of a game-changing solution to reducing carbon footprints—a fully recyclable mono-material pump. We are so pleased! Through tireless efforts from design to manufacturing and testing, our team eventually delivers on our commitment to sustainability. Importantly, all the samples will be first launched on Comsoprof Las Vegas 2021 as we hope our solutions go beyond its borders to benefit more regions,” said General Manager of GreenYard.

“We seek to be a greener supplier in our domain. For this, we upgrade our moulds, equipment and processing. We even import the advanced equipment of molding processing and testing from overseas. So, we are confident that we can contribute to sustainable development, ” said a technological expert from GreenYard.

Product Development Manager supplemented, “conventional pumps are made from multiple materials, so the recycling process is also more complex. And at the moment, mono-material products are recognized as the environmentally friendly choice because they are easier to recycle. However, it is not easy to make a product with the materials from the same family. Our development team has overcome various challenges and made numerous attempts. Finally, we develop a fully recyclable mono-material pump. This is an innovative breakthrough. It marks another big step we are taking towards sustainability”.

“What we do is to make our terminal consumers grow prettier with fewer environmental concerns," said the Marketing Director with pride.

 GreenYard to Present at Cosmoprof Las Vegas

 GreenYard’s fully recyclable mono-material pump solutions will be introduced at Comsoprof Las Vegas 2021. Here are the first glimpse of those solutions.

 Mono-material colorful lotion Pump with PP spring

Hygienic PP spring eliminates the problems of metal compatibility. Visually, there is a wide range of color options! Most of all, the mono-material design makes it easier to recycle than products made from mixed materials.

All plastic ribbed skirt colorful mist fingertip sprayer with clear overcap

This fully recyclable product is a good choice for misting thin liquids with low viscosity. It is ease of use. With only a fingertip, you can easily dispense products inside. Clear overcap prevents from accidental discharge. It supports numerous color options.

Colorful all plastic smooth skirt treatment pump

It has an aesthetically appealing appearance with multiple choices of colors. It provides precise dosage, thus reducing wastage. As the whole pump is made from plastic materials, it is more eco-friendly than conventional pumps.

Eco-friendly mono-material airless pump with PP spring

Being made from single material family, this product will surely consume less energy in recycling process as it saves the trouble of sorting. The airless design ensures the hygiene and prevents inner liquidity or lotion from contamination. It also reflects the eco-friendly concept as such design reduces the number of components.

Reference:

https://www.loreal.com/en/china/articles/commitments/loreal-unveils-its-bold-sustainability-targets-for-2030/

https://cosmeticsbusiness.com/news/article_page/Estee_Lauder_Companies_achieves_net_zero_emissions_and_100_renewable_electricity/171204

In such a highly competitive world today, functional and practical packaging alone is not enough for brands as consumers are always seeking 'perfection'. For dispensing system, consumers also want more—perfect functionality and practicality with visually appealing appearance. To this end, brands, prestige or mass, are considering diverse options to level up their dispensing system for nearly all products from fragrance, cream, lotion, haircare products to even hand washing products.

Here are some tips for determining a dispensing system.

Choosing a pump standing out both aesthetically and functionally

 Naturally, people intend to show more interest in items with visually appealing appearance. In this sense, aesthetic designs will help brands secure a place in fierce market competition. This better explains why more and more brands, big or small, seek for pumps with visual aesthetics. However, when aesthetics goes against the performance, people may turn to less attractive pumps. So, when deciding on a pump, it must feature both aesthetics and high-end performance. 

 Somewang upgrades its pumps to cater for the aesthetic-obsessed hearts. “We seek aesthetics from many aspects, including material selection, human engineering, user-friendly design and functionality. We offer multiple options for materials, including plastic+ alumite, plastic+aluminum, plastic +bamboo and complete plastic. Different materials will have different aesthetic: aluminum presents a metallic sheen, while bamboo creates a natural texture, ” said Vice General Manager, Somewang. Meanwhile, there are many colors, shapes and processing available for choices.  

"We focus not only on visual appeal, but also on the user experience. Considering different purposes of use and importance of precise dosage, we offer small dosage or jumbo dosage pumps. In addition, we design pumps that can turn left and right to lock the packaging so as to prevent leakage,” he explained. Somewang's pumps perfectly combine artistry, functionality and aesthetics.

Dispensing systems compatible with product formulation

 When choosing pumps, brands must take into account the compatibility of dispensing systems with product formula. Brands’ requirement for dispensing systems may be more rigorous, especially when the product formulation is complex. For some formula, airless dispensing systems is a good choice, while for others, foam or other dispensing systems may be better. Sometimes, compatibility requires metal parts in dispensing systems should not contact with inside products.

Chinese suppliers Somewang develops a greater variety of dispensing systems based on the functional needs of new product formulations. In order to accurately distribute the high-viscosity formula, such as, facial cream, Somewang has launched cream pumps. Its new launched cream pumps can fully match with bottles. "Considering internal metal parts may not be compatible with products, we design external spring mechanism. This innovation provides a dispensing systems that feature simple structure, convenient operation, convenient assembly.  importantly, the metal parts do not come into contact with the product,” said Manager, Product Development, Somewang.  

“We also develops Refillable Small Cosmetic Airless Pump to provide best option for serum formula. It is metal-free to perfectly compatible with products,” he added.  

Recently, Somewang has a series of new arrivals with perfect product compatibility, including eco-friendly airless PCR dispensing system. Arguably, Somewang has the ability to handle a wide range of viscosities, and come in different finishes and actuator designs.

Foaming products 

 Foaming products are more popular in the market. They remove oils and dirts effectively and they are much easier to rinse off. Importantly, they give a gentle touch. If you want to have a better feeling while applying cleaners, foaming products may be a good choice. Certainly, foam dispensing system holds the key to precise dose and better use experience.  

“we have diverse and innovative dispensing options to upgrade any foam packaging. We offer different dispensing options, with over cap or without over cap, small size or larger size, internal spring or external spring. In addition to appealing appearance, functionality and compatibility, we also consider the needs of hygiene. So, we developed a new pump with a filter screen at the outlet so as to prevent potential pollution caused by back flow,” said General Manager, Somewang.

Somewang is seeking to provide high quality foam through precise mix of liquid and air. The appearance of dispensing systems are elegant with customized colors and other delicate designs, such as, silicone brushes or electroplating processing, etc.  

Customization is critical for determining a dispensing system

Customized services are the key to choosing dispensing systems. Customized dispensing systems can better match packaging with product and brand values in ways that ensure a consistent brand experience.

General Manager of Somewang says, "we capture the growing needs for customization in the market, so we have expand our R&D Department and employ more designers and mold engineers to design and make 3D drawing & mock up to our clients. We work to perfectly pair our dispensing systems with brands' needs in many dimensions, like color, size, shape, finish, decorations, and even interior details. Our philosophy is to constantly make innovations to provide brands with aesthetic and functional dispensing options."

Today, in the cosmetics sector, the marketing impact of packaging has reached 92%, an increase of 10%. This means that packaging design is of big importance in the perfume industry. Actually, the proportion of packaging design will be strengthened in the future along with the market growth. If perfume brand owners want to remain competitive in the market, they must consider innovative packaging to capture more market share. 

Wuxi Box Imp & Exp Co., Ltd. can provide perfume brand owners across the world with more innovative solutions. It designs and manufactures perfume packaging projects and all kind of packaging embellishments to customize your perfume bottles in a unique way. It can offer a wide exclusive selection of ornaments totally adapted to your project: bottle caps charms and chains, textile accessories, personalized self-adhesive labels in different materials ( PU/ leather, aluminum) even bottle cases in different materials and techniques. With over 10 years of experience and separate workshops, the company has taken the lead in Chinese perfume packaging industry. 

Here is a look at two major perfume packaging process: one is perfume bottle covers and cases; the other is perfume caps.

Perfume Bottle Covers and Cases

Wuxi Box designs all kinds of perfume bottle covers and cases made of different materials, such as, PU/leather. PU/leather, by virtue of its natural characteristics, has become the favorite of many packaging designers.

• Perfume bottle classic handmade PU leather decoration with customized pattern

PU/ leather raw material itself is flexible in nature. That means such material can be processed by printing, hot-stamping and logo pouncing. This creates numerous possibilities for innovative design.

The products shown above reflects the embrace of leather processing technology to decorate the perfume bottles innovatively. You can also have your customized design. Overall, PU/ leather decoration makes the packaging look fashion and unique. So, if you want perfume to look unique, packaging with PU/ leather decoration is a good choice.

Along with the growing demand for strong visual effect of consumers, electroplating processing prevails. This process endows the plastic parts with metal properties so that they become more heat-resisting, harder and more wear-resisting. At the same time, it makes the part look shimmering.

Engraving lacquering finishing on glass perfume bottles makes the packaging look sleek. Importantly, this process makes it possible for innovative and elegant designs and decorations.

The above two products are superb examples of the fine engraving lacquering finishing technique. The engraved lacquer coatings matches perfectly with the metal finishes, conveying a sense of elegance. Such products are great partners of  perfume with an elegant temperament.

Perfume Caps

 Perfume cap is an indispensable part of the perfume packaging as it holds the key to the perfume preservation and use experience. In consideration of this, Wuxi Box seeks to achieve excellence in manufacturing and designing perfume caps.

Perfume caps are designed with different materials, like PU/leather.

• Unique Design Fancy Deodorant Cap  

 Different materials can produce different visual effects. For unique appearance design, different materials are used. Among others, PU/leather is popular for packaging design.

Wuxi Box does not settle for PU/leather design. Instead, it combines different techniques when design perfume caps. For example, it uses the galvanic finishings  and offers customized design options. Therefore, these perfume cap designs look unique and amazing.

 Even if it is a small part of perfume packaging like bottle cap, it should be well-designed.

Wrapping Up

These are  major perfume packaging manufacturing process. Actually, Wuxi Box has more to offer.  More information can be obtained through Beauty Sourcing.

Since the outbreak of  the global COVID-19 pandemic, beauty brands have had to revise their product packaging as consumer behaviors shift.

Back in 2019, several scientists warned that out of ten make-up products, nine were likely contaminated with potentially life-thratening superbugs. These make-up products included beauty blenders, mascaras, lip glosses and more.

The reason for the contamination was that consumers don’t take the time to clean the products and that most of these products are used beyond their expiry dates, and researchers believe that if the bacteria in unhygienic applicators come into contact with the mouth, cuts, grazes and eyes, it could cause skin infections, blood poisoning and other illnesses.

Consequently, manufacturers and regulating bodies are expected to do more to protect consumers by making cleaning requirements and expiry dates more prominent on the product packaging.

Growing Need for Hygiene

With the current state of the pandemic, the need for hygiene is deeper than it was before and a shift in cultural behavior. Plus, consumers are more aware and concerned about the hygiene of the products they buy.

A Healthy Hand Washing survey found that 77% of people in the US wash their hands more while. Plus, 89% are more conscious of germs than before the pandemic and 30% wipe down packaging before they use their favorite products.

In short, hygiene is back on the spotlight and has become the societal norm. So just how is the beauty industry handling product packaging in the face of a global pandemic?

We’ll look at some of  the top hygiene packaging trends designed to address the issue.

Antimicrobial Agents for Make-up Brushes and Beauty Sponges

The beauty sponge is one of the most susceptible to contamination especially after use. Packaging manufacturers have been looking for antibacterial solutions that can protect brushes and beauty sponges from the debris found at the bottom of make-up bags.

Among the hygienic packaging trends for beauty sponges and make-up brushes is the use of antimicrobial agents like ZPT.

These agents contain antibacterial and antifungal actions that neutralize bacteria both from the external environment and from skin biofilm. This way, it’s easier to prevent bacteria from growing in applicators.

ZPT has a proven economic viability and efficacy with repeated brush and beauty sponge washes, making it the perfect choice for delivering hygienic beauty tools to consumers.

A good example are the vegan synthetic bristles makeup brush set by Colorl, which are a great choice for makeup professionals and starters to perform flawless face and eye makeup applications.

The brushes’ soft synthetic thistles don’t absorb makeup pigment, which makes it easier for you to keep the brushes clean.

Plus, the thistles spread foundation powder evenly ensuring you have a perfectly blended look, without wasting your makeup. The durable handle is made of 100% planted wood that makes the brushes environmentally- and animal-friendly.

For vegans or people who don’t want brushes made with animal hair, these synthetic bristles are worth considering.

PaperGard Antimicrobial Papers for Make-up Applicator Fibres

With consumers shifting interest across all packaging touchpoints, beauty brands are constantly looking to protect them by providing hygienic packaging solutions.

These papers are treated with antimicrobial silver ion technology that helps prevent growth and replication of microbes, thereby reducing levels of contamination on the surface.

Activated charcoal

You’re probably wondering how activated charcoal can be associated with hygienic packaging. Well, the technology is being used especially with brush lines to preserve and protect the brush fibers from bacteria.

Charcoal helps delay proliferation of bacteria, which ensures brushes and applicators are cleaner. This not only stops the spread of germs, but also lengthens the life of brushes and ultimately enhances color application to the skin.

Peel-off Films

For a long time, manufacturers relied on plastic for their packaging. With the pandemic deepening the need for more hygienic measures, brands may fall back into the old plastic packaging habits to meet the standards.

Instead of using plastic as the outer packaging for beauty products, manufacturers are using peel-off films as a hygiene barrier. This way, the consumer can peel off  the layer without having to touch more of the pack itself.

As the hygiene-conscious consumer becomes the norm, beauty brands have multiple options for hygiene packaging. They also have more ideas besides antibacterial agents or secondary plastic packaging.

Touchless beauty solutions

From the Healthy Hand Washing survey, 91% of Americans would prefer that touchless fixtures are used to avoid contact with potentially germy surfaces and fixtures.

The same case applies to product packaging. In fact, companies like Cosmogen and HCT have focused their efforts on creating components that serve as hygienic skincare solutions. These solutions still allow customers to enjoy a unique and luxurious application experience in the process.

Touchless beauty solutions like Squeeze’n by Cosmogen, are today a part of the safe contact solutions that it provides for its customers in line with the growing demand. Along with this product is the Tense Tube, both of which have removable applicators that can be washed after use.

While touchless packaging is a great solution, beauty product manufacturers need to provide formulas that stay clean throughout the product’s life while being protected by the packaging.

The formulas in this case will be easy for the consumers to apply and feature anti-viral, antibacterial and antiseptic properties for hygiene purposes.

Multi-sensory packaging

For the visually impaired or blind consumers, there’s a need for a special, inclusive or universally designed package that works for them and gives them a better experience. For example, for the visually impaired, it’s challenging to distinguish between beauty and hygiene products.

Plus, judging products by touch can be hard especially when they’re generically shaped without braille information or markings on them.

Fortunately, there are plans underway to innovate new packaging that incorporates sight, sound and touch – a multi-sensory approach – that will deliver a better experience for all consumers.

Wrapping Up

Today’s consumer needs reassurance. The global COVID-19 pandemic has raised awareness over hygiene issues and invisible threats. Consequently, ‘safe contact’ parameters are the new prerequisites in the world of cosmetics packaging.

The challenge lies in identifying the primary concerns their customers have and speaking to those worries.

Consumers want the product to be touched by as few people as possible during packaging and in store. Brands and manufacturers need to find a smart line between hygiene and sustainability in terms of product development and promotion.

Hygiene also demands making packaging with clean, easy surfaces with better methods of handling, and the necessary hygiene properties to quell concerns about virus transmission.

Beauty brands and manufacturers whose products address the contamination concerns will stand out as being dependable and safe.

The global cosmetic packaging market’s worth continues to soar and is set to hit $35.7 billion by 2024. The main driving forces for this rise is aesthetics and appearance, which has influenced shelves, store centers, and not the look & feel, design and safety of products.

Consequently, the packaging demand across the world is growing at 2.9% with experts estimating that by 2024, the demand for packaging will hit $1.05 trillion growing at a steady rate of 2.8%.

Of this, paper packaging and paperboard account for a market share worth of $213.4 billion with its demand rising by 3.5% per annum.

Factors Driving Beauty Brand Manufacturers to Paper Packaging

The switch from plastic to paper packaging solutions is mainly driven. By increasing problems of non-biodegradable or slow plastic and metal packaging degradation as well as landfill.

Paper’s eco-friendly appeal has also helped in acceptance and penetration worldwide. We’ve witnessed lots of innovations, designs and technological advancements in the last decade that have helped beauty brands enter new segments.

Sustainability has never been a higher priority for consumers of beauty products and beauty brands alike.

In fact, a recent poll of 2,000 adults revealed that 56% believe it’s important to find products with recyclable packaging – and paper is often heralded as the solution. The poll, by weDo/Professional – a haircare brand – also found that 54% of the respondents consider sustainability more important when buying beauty products in recent years.

Thanks to the Attenborough effect, more people are going for planet-friendly paper alternatives. Manufacturers are also innovating with the latest paper and paperboard solutions on the market to offer more sustainable solutions to beauty brands.

Paper offers a unique tactile experience with customization opportunities, which is why beauty brands are turning to the versatile material for their packaging design goals.

Plus, paper is clean, renewable, and continuously offers new applications, possibilities and end uses.

Beauty Brands and the Adoption of Paper Packaging Design and Technology

Many brands want to promote a circular economy aimed at waste elimination and continued use of resources.

Paper is an integral part of a circular or closed-loop economy because it can actually be recycled up to seven times. This makes paper an excellent replacement for plastic in many cases.

Paper packaging solution providers have done several studies into what drives beauty product packaging designs.

Here’s a look at some real-life examples of how beauty brands are adapting the paper packaging design and technology.

Translucent barrier paper packaging

Arjowiggins, an international paper specialist company has also developed translucent barrier papers called Sylvicta, which are useful for packaging cosmetics. This paper packaging solution provides the beauty industry with effective, sustainable and creative alternatives to plastic.

Sylvicta is developed with precision fibre refining techniques to derive the translucent barrier paper. This technique creates a natural bonding that offers a barrier to aroma, oxygen and oils, thereby matching plastic’s preservation power.

The company says the paper is fully recyclable, marine degradable, compostable and made from renewable materials. All these qualities answer the demand for sustainable packaging alternatives to plastic, which paper provides.

The translucent paper can be used to wrap different types of beauty products from bath bombs to soap and creams among others. The material also provides several creative possibilities as it can be embossed, foil-stamped, coated with bio-wax to increase translucency and for wet-strength properties, or metallized.

Sylvicta also helps brands showcase their products to retailers and consumers. While paper doesn’t offer similar transparency levels as plastic, it doesn’t deter the eco-conscious consumer. Their evolving attitudes means that they too want to be part of the solution so they’ll embrace whatever helps protect the planet.

The paper also preserves the product, its aroma and freshness. It also helps in reducing waste by prolonging shelf life during different phases of the value chain like transportation, retail and consumer phases.

The manufacturer hopes to make the Sylvicta paper hydrophobic so that it’s water resistant and can be used as an effective liquid barrier.

Paper Bottles and Tubes

Paper tubes were launched by L’Oreal – the world’s largest cosmetics company - under its La Roche-Posay brand. While the tubes still contained plastic laminate layers for preservation, the company is still working to make a fully recyclable second-generation variant without plastic barriers.

The company has also designed shampoo bottles made from recyclable, recycled and compostable paper. The waterproof pump-bottles and labels are also made of paper.

L’Oreal recognizes that the world recycles more than 90% of paper, so they’re aiming to switch to paper packaging as a way of reducing industrial waste and making beauty more sustainable.

The innovative project, in partnership with Billerudkorsnäs, was launched in a bid to produce cosmetics bottles from paper.

Paboco, a Danish company, also develops sustainable plastic packaging alternatives using paper from sustainable sources in the bottle’s composition.

The paper bottle is an opportunity for beauty brands to develop more sustainable, bio-sourced, and recyclable packaging and still meet similar quality and customer experience standards as its predecessor.

3D Hot Stamping and Silk Screen Printing on Paper

To give a more high-end impression to consumers, some beauty product brands use 3D hot stamping and silk screen printing.

3D hot stamping or 3DHS is a technique that partially coats a single component panel with a metallic, pigmented or patterned foil. This method offers significant cost advantages compared to the conventional hot stamping process.

The technique requires three components: a 3DHS die system, hot stamping foil and hot stamp machine. The foil has a high elasticity, which makes it easier to thermally shape and match the 3D geometry prior to stamping the package.  

Companies like TIMES Packaging provide 3D hot stamping, which avoids wrinkles on the package and gives designers more freedom of design. It’s also more environmentally friendly and versatile.

For example, the company produces gloss varnish carve gift boxes using gloss varnish, silk screen printing and 3D hot stamping. The slipcase packaging design effectively shows off the product in the packaging, and you can customize the boxes however you want.

Plus, the 3D hot stamping process is dry and solvent-free, meaning you save on costs because you won’t need a spraying tool or spray procedure.

Silk screen printing, on the other hand, is a hole printing method that uses a stencil to transfer an image onto a flat surface. Unlike hot stamping, this method uses ink and a fine mesh screen, and can also be used to print glasses and wood.

Silk screen printing also offers high image quality. Plus, it’s durable, adaptable to a wide range of substrate material, economical for large quantities of bottle printing and offers a variety of rich colors.

However, silkscreen printing creates a matte or flat image, so you won’t get the high shine hot stamping offers. It’s also expensive to use if you just want to print small quantities.

Wrapping Up

As sustainability attracts manufacturers towards paper packaging for consumer products, industrial packaging is slowly drifting away. Fortunately, the various innovations in paper packaging technology are designed to meet both corners while eliminating plastic to a great extent.

Top beauty brands are quickly and successfully winning the sentiments of the eco-conscious beauty consumer by opting for paper packaging solutions and technologies over plastic ones.

Ultimately, it’s not just a great way to reach buyers interested in more sustainable packaging options, but it goes a long way towards protecting the planet.