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Spotlight: Customer Collaboration is Key to Bringing Circular Solutions to Market Faster

  • Berry Global
Active, Smart Packaging, Sustainable Packaging

In 2019, we launched our Impact 2025 strategy, pledging to increase our global company’s positive environmental impact through products, performance, and partners by the year 2025. That same year, Berry helped launch the Alliance to End Plastic Waste as a founding member and joined Ellen MacArthur Foundation’s New Plastics Economy working group as a Global Commitment signatory.

In 2023, we sent a letter to each of our impacted customers announcing the next stage of the roadmap to achieve our Impact 2025 sustainability goals, which entailed eliminating non-recyclable products from our portfolio that contain dark colored polyethylene terephthalate (PET), carbon black, and mixed materials. This was a bold move demonstrating our role as a sustainability leader and underscoring our environmental commitment to working with our customers to advance a circular economy.

Sustainability has increasingly become embedded into the way we operate our company and do business with our customers and other partners. Around 86% of our product portfolio is currently reusable, recyclable, or compostable, and circular plastics now make up nearly 10% of total resin consumed. In addition to communicating regularly about how we are delivering on our commitments, Berry hosts internal sustainability webinars and external, full-day masterclasses with various customers throughout Europe focused on circular design and product innovation.

For instance, we recently held a series of “Sustainability in Beauty Days” with key customers across several of our European beauty factories aimed at helping us all “speak the same language” when it comes to sustainability. Through an open-forum approach, a team of design and material science experts across the industry listened to our customers’ most pressing beauty packaging challenges. Together, we navigated the complexities involved in designing for circularity without compromising on aesthetics or performance.

Thierry Bernet, Berry Global’s Vice President of Circular Economy and Innovation for the Consumer Packaging International Division has been instrumental in driving significant progress toward our Impact 2025 goals. He is passionate about bringing solutions toward a circular economy to market faster and believes innovation in packaging design is key to driving progress. Thierry will soon be retiring and we are grateful for all he has done to challenge and support our internal innovation teams and collaborate closely with customers to help them meet and exceed their sustainability goals, navigate the changing regulatory environment, and so much more.

Personal Passions Driving Positive Change

“I want More Reducing because Berry owes it to people and the planet. As a sustainability leader in a global market, it's our responsibility to minimize the greenhouse gas emissions and other environmental impacts of our products. I’m proud of our innovation teams for leading this exciting journey by steadily and methodically working with our customers and partners to implement the rules of the circular economy!”
— Thierry Bernet, Vice President, Circular Economy and Innovation, Consumer Packaging International Division, Berry Global

“I want More Recycling because we need to change the world of plastic by closing the loop and stopping the waste. Recycled plastics are key to advancing a circular economy. It’s a win-win that keeps materials in use and decreases carbon emissions.”
— Mégane SATIS, Circular Economy Manager, Consumer Packaging International Division, Berry Global

“I want More Recycling to advance the circular economy and help our customers drive toward their sustainability goals. Berry’s ability to drive impactful change through circularity leadership continues to inspire me and sets us apart from others – from offering a value proposition for fully recyclable products to investing in infrastructure for the recovery and recycling of valuable waste materials.”
— Jonathan Pitt, Global Product Management Leader, Consumer Packaging International Division

“I want More Reuse systems, so less waste is created and ending up in the environment. Forward thinking, uniform and effective legislation, such as the European Union's Circular Economy Action Plan, gives me hope – especially across Europe, where each country currently has its own laws. The clean waste streams created by reuse systems simplify high-quality recycling and can be an important component of the circular economy.”
— Ellen Seyda, Circular Economy Manager, Berry Global

“Just 15 years ago, sustainability was rarely part of discussions with our customers. Now, as a result of Europe’s progressive regulations, consumer attitude shifts, the warming of the planet, and more, it’s every day every minute. Thankfully, the push to make the most of our resources is not subsiding or going away. I want More Reducing because it’s not only good for people and the planet, it’s also a growth driver and opportunity for our business.”
— Eric Chavent, Executive Vice President of Global Accounts, Consumer Packaging International Division, Berry Global

Achieving More Together

  • 86% of our product portfolio is reusable, recyclable, or compostable
  • 91% of our portfolio is recyclable or has replacement validated recyclable solutions available
  • Circular plastics make up 9.7% of total resin consumed
  • Post-Consumer Recycled Resin (PCR) makes up 3.6% of total resin purchases

We are listening for the next opportunity to act. Share your personal sustainability passion here and let’s accomplish more together!

See also

Spotlight: Customer Collaboration is Key to Bringing Circular Solutions to Market Faster

Berry Global partnered with Mitsubishi Gas Chemical Company, Inc. to improve the recyclability of food packaging with MXD6, a high-performance barrier solution for extruded articles, such as thermoformed items and extruded plastic tubes and bottles. The MXD6 barrier is recyclable up to 12% and received Critical Guidance recognition from the Association of Plastics Recyclers (APR), validating its compatibility with the Polypropylene (PP) recycling stream. Using MXD6 helps eliminate the performance and compatibility limitations of Ethylene Vinyl Alcohol (EVOH), including limited recyclability and reprocessing issues that cause degradation and contamination, and offers an alternative during material shortages.

2023 Sustainability Report Shows How Berry Global is Delivering on its Impact 2025 Strategy

Global packaging leader Berry Global Group, Inc. released its 2023 Sustainability Report, providing a clear picture of the company’s progress towards its ambitious environmental sustainability, social impact, and corporate governance commitments. The report highlights how Berry is collaborating across the value chain to advance its Impact 2025 strategy, celebrating record achievements like receiving an “A” rating from MSCI, and reaching its short-term Scope 1 and 2 science-based greenhouse gas (GHG) emissions reduction target two years ahead of schedule.

Berry Global Unveils New Circular Stretch Film Innovation and Training Center in Tulsa, Oklahoma

Berry Global recently opened the doors to its “Circular Innovation and Training Center” in Tulsa, Oklahoma. The new 12,000 square foot center will accelerate the development of highly innovative products driven by superior materials science and engineering, foster a collaborative space for training, and incubate cutting-edge stretch film projects that help keep materials in use and out of the environment.

Berry's PneumoHaler Enables Better Patient Adherence and Speed-to-Market

Berry Global Healthcare has launched the PneumoHaler, a new lightweight, breath-actuated, multi-dose inhaler with a dose indicator for the effective management of asthma and chronic obstructive pulmonary disease (COPD). Designed to provide a ready-to-use solution for new inhalation treatments, the PneumoHaler eliminates the need for pharmaceutical companies to develop their own platforms, enabling the delivery of faster-to-market solutions.

Berry Unites its High-Performance Lamination Films Under its Entour Film Brand

Berry Global is uniting its global range of high-performance polyethylene lamination films under its Entour™ film brand, bringing together the company's wider portfolio. The move involves renaming the company's European ‘FormiForLAM’ product to Entour™ films. This not only simplifies the product line-up but also ensures that customers receive a consistent experience when choosing from Berry’s wide range of lamination films.

Berry Adds Refill to Exclusive Stick Benefits

Berry Global is launching a refill version of its popular Exclusive stick, ideal for a wide range of personal care applications, including deodorants and solid formula face care and body care products. Part of Berry’s B Circular Range of sustainable packaging solutions, the Exclusive Refill adds reusability to the Exclusive’s existing benefits of mono-material construction and the availability of recycled plastic to help support customers’ sustainability goals.

  • Company News
  • English
  • Modified 08 Mar 2024
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