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Bespoke pot from RPC Superfos connects with customers

  • Berry Superfos
Europe, Eastern Europe, Czech Republic, Eating, Drinking, Food, Vegetables, Premium, Primary Packaging, Jars, Pots, Caps, Lids, Snap On Closure, In Mold Labelling, Labelling, Sleeving, 200 - 499.99 ml, 210 ml

An innovative, bespoke pot from RPC Superfos is helping a Czech food company attract and connect with customers. The eye-catching and convenient solution for Delimax's Varmuza salad and delicatessen range features a QR-code on the side, enabling customers to learn more about these premium products and the company.

The Varmuza range from Delimax is on the shelf in two sizes – 210ml and 480ml – sporting an injection moulded pot from RPC Superfos. Each variety makes use of the In-Mould Labelling technique to present an attractive family image, and allows consumers to learn about the Delimax product range, history and ingredients by scanning the QR code with their smartphones.

Another key feature is its strong, user-friendly snap-on lid, with an indent that adds both convenience and distinctive character to the pack.

The pot is the result of market research by Delimax, a long-time collaborator with RPC Superfos.

"We know that our customers appreciate everyday convenience, and this is exactly what our new pack offers them", explains Petr Grabec of Delimax. "Moreover, we strive to strengthen our relations with our customers through transparent communication and, from my point of view, we are successful in both fields through our new pack from RPC Superfos."

The Varmuza salad and delicatessen range is available in retail shops and supermarkets across the Czech Republic, where Delimax is the number one food producer.

See also

A survey conducted by the Danish Technological Institute has shown that 14% of Danish household food waste stems from meal leftovers. Although these can be reheated, very often this is in a microwave oven, and the survey identified that many find the uneven heating of this process makes the food less savoury. In an attempt to alter this behaviour, RPC Superfos has contributed to the development of a new multifunctional plastic storage box which ensures a more even distribution of the microwave heat.

Advanced in-mould labelling from RPC Superfos has been a critical factor in the successful relaunch of a range of high-quality paints and primers from Bosnia and Herzegovina paint company BAUklar. The injection moulded SuperOval pail feature close-up drawings of tigers with striking details and appeal that form the essential visual communication of the pack. In-Mould Labelling (IML) makes it possible to reproduce even the finest details of the tiger design, so that end- users can almost feel that they can touch the whiskers.

  • Brand Launch
  • English
  • Modified 04 May 2017
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