18 tomatoes, salt and sugar - these three ingredients create a 340 g portion of Elefante tomato paste from Cargill Brazil; plus, the packaging of course. For decades, the tomato paste has been sold in a metal can. Now the packaging is transformed into a modern, sturdy and good-looking plastic pot of top quality, developed and produced by Berry Superfos.
Successful conversion from metal to plastic
Cargill is a US conglomerate of proud traditions and one of the largest food industries in Brazil. Brayan Luque, Marketing Analyst and Product Manager at Cargill Brazil says:
“Cargill is a very well-established company. After all, our history goes back 150 years and the Elefante trademark for tomato paste is more than 75 years old; everybody in Brazil knows it. However, we wanted to add some zest to tradition and create something brand new. It was a daring move to swap the traditional can with a plastic pot. Fortunately, it proved to be a wise choice and is extremely successful.”
Plastic pot safeguards colour, flavour and aroma
The new packaging solution from Berry Superfos is a plastic barrier pot with a lid which is easy to open and close. The quality of the pot and lid means that the tomato paste stays fresh and delicious for longer when opened at the end user’s home.
Reuse at home: the pot is of repeated value to the end-user
Another advantage is the slightly oval shape of the pot which makes it effortless to empty with a spoon. No paste goes to waste. Plus, the Elefante pot is made of PP (polypropylene); a widely recycled material. In addition, the pot is suitable for reuse at home. Even when finished, it is still of value to the consumers: on social media, people enthuse about the fact that the pot is great for multiple reuse at home, such as a food storage container.
“We are more than satisfied with the end-user response to our new packaging. The idea was to update the look and feel of our beloved Elefante brand. The idea was not to increase sales, but in fact this is precisely what has happened. Our sales are increasing every month,” Brayan Luque happily states.
Looking for a market leader with technical expertise
When asked what made Cargill Brazil turn to Berry Superfos for a new packaging solution, he explains:
“Cargill Brazil looked for technical expertise within thermoforming and innovative barrier protection. From a prior business relationship, we knew that RPC Bebo Bouxwiller (now Berry Superfos) could offer just that and was a market leader in the field. This contact was decisive for the success of our packaging project.”
Two significant awards
The hard work involved in rebranding and perfecting the packaging design has been officially rewarded. Recently, the pot was honoured with a prize from a packaging trade magazine, EmbalagemMarca. Furthermore, it received a prize based on Brazilian consumer votes. Brayan Luque comments:
“Winning these prizes is very important to us. On one side, there is the sweet taste of success, on the other side, the prizes boost our customer relations, because we can make reference to them in our releases.”
In memory of the Elephant Fountain
Legend has it that the Elefante trademark was created in memory of the Elephant Fountain in Catania, Sicily, where the tomato paste recipe originates from. That is truly a sense of tradition!
The innovative SuperLight container from Superfos, has proved the ideal pack for the new MakeGusto range of tasty Italian ready meals that are easy to prepare and can be enjoyed on the move. SuperLight uses a clever combination of plastic and cardboard to provide a user-friendly solution for the products where boiling water is added to the ingredients to create each meal.
The right type of packaging is a powerful form of marketing. This has been ideally demonstrated by a unique pack and display solution developed and produced by Superfos, a Berry Global company, for Al Wefag Trading & Manufacturing Company, one of Saudi Arabia’s leading producers of quality sweet and savoury snacking products.
Tub delivers lighter weight and improved performance
A new tub from Berry Superfos for one of the UK’s most popular spreadable butters has achieved a 9% weight reduction while delivering increased efficiency on the filling line and incorporating an attractive new look. The need for new tooling for the production of the 500g polypropylene tub for Arla Foods UK’s Anchor Spreadable brand resulted in the company re-evaluating the tub and the processes connected to it.
The switch from black to semi-clear plastic for a cake tub has had a significant impact on the pack’s sustainability profile. Thanks to the change, the 1080ml tub manufactured by Berry Superfos, for a range of cakes produced by Park Cakes for leading food retailer M&S can now be described as ‘widely recyclable’ in the UK.
Sweet success with striking tubs
Tangerine Confectionery was looking for a high-quality, colourful, and creative pack to re-launch its Barratt seasonal range of the UK’s favourite sweets. The vivid colours of the SuperLift® tubs, made of widely recyclable polypropylene, provide strong shelf standout and have generated fantastic in-store backing with feature space and promotional support, which has led to an increase in demand for the sweets.
In conjunction with its label supplier Korsini SAF, Superfos, a company of Berry Global, has received an award for Best Label Design at the 2019 IMDA Awards in the United States. The winning label is made for Heinz for its Cream of Tomato Pot Soup and Vegetable Pot Soup sold in a 400ml SuperLock container that showcases the cutting-edge In-Mould Labelling technique from Superfos.
Italian company Carioca SpA has chosen Superfos, a company of Berry Global, for their ability to provide different-shaped and sustainable pack solutions. Carioca saw an opportunity to step up its offering by changing the shape of the packaging for 48 Jumbo felt-tip pens from a round container to a square UniPak pail from Superfos’s standard range.
A survey conducted by the Danish Technological Institute has shown that 14% of Danish household food waste stems from meal leftovers. Although these can be reheated, very often this is in a microwave oven, and the survey identified that many find the uneven heating of this process makes the food less savoury. In an attempt to alter this behaviour, RPC Superfos has contributed to the development of a new multifunctional plastic storage box which ensures a more even distribution of the microwave heat.
Sleek solution for healthy snack
The EasySnacking pot from RPC Superfos is providing a Norwegian dairy with an innovative and image-enhancing packaging solution. Organic dairy Rørosmeieriet was seeking a pack that would support the creative profile of the dairy. The company is now using the sleek EasySnacking pot for its Niste range of yoghurt with muesli topping, as well as for sour creams.
Top-quality PCR pails provide sustainable solutions
RPC Superfos has introduced a number of initiatives to further enhance its packaging solutions incorporating post-consumer recycled (PCR) polypropylene. The company has worked with recycled materials for over 10 years and today offers a range of PCR pails in many shapes and sizes.
Quality and functionality from ice-cream pack
The high quality, user-friendliness and eye-catching decoration of the sleek EasySnacking pot from RPC Superfos are key factors in its selection for a new range of ice-creams from Russian manufacturer Taice. Thanks to In-Mould Labelling, it is possible to show the texture of the ice cream in razor-sharp photo quality on the packaging. This is complemented by the striking purple colour of the lid that catches the consumer’s attention.
Advanced in-mould labelling from RPC Superfos has been a critical factor in the successful relaunch of a range of high-quality paints and primers from Bosnia and Herzegovina paint company BAUklar. The injection moulded SuperOval pail feature close-up drawings of tigers with striking details and appeal that form the essential visual communication of the pack. In-Mould Labelling (IML) makes it possible to reproduce even the finest details of the tiger design, so that end- users can almost feel that they can touch the whiskers.
The UniPak pot from RPC Superfos is providing a gelato ice cream company with its ideal packaging solution. Palazzolo’s Artisan Dairy is particularly pleased with the UniPak’s tamper evident feature, as well as its spoon in the lid and high-quality graphics, and the collaborative partnership the company enjoys with RPC Superfos.
RPC Superfos pot helps spread the word
The relaunch of a popular Slovenian chocolate spread in RPC Superfos’s SuperLock pot has created enhanced on-shelf appeal and contributed to good sales progress. The eye-catching artwork for the pots features a cute cartoon character, and thanks to the advanced in-mould labelling technique from RPC Superfos, the graphic detail is rendered to perfection.
The installation of new injection moulding machines and the reuse of heat from cooling are among the successful energy reduction initiatives at the RPC Superfos Randers facility in Denmark that have enabled the site to achieve ISO 50001:2011 certification ‒ an Energy Management Standard issued by independent authorities – for the second year in a row.
Groundbreak(fast)ing for Le Petit Déjeuner!
The EasySnacking pot from RPC Superfos is being used for a new cereal product that allows consumers to enjoy premium cereal straight from the pack. Ideal for modern customers, Le Petit Déjeuner from Greek company Tsakiris Family is a healthy whole-wheat cereal rich in dietary fibre that, thanks to the EasySnacking pot, can be enjoyed plain or with milk in a single serving size.
Pails aid upward growth of vines (and sales)
The SuperCube pail from RPC Superfos is at the centre of a growing success story after being chosen to pack 100% biodegradable vineyard clips that ensure the vertical growth of vines. Since Compagnie des Agrafes selected the SuperCube® for its special clips, both product and pack have attracted rave reviews and the clips have enjoyed an upward curve in sales.
Early quality accredition for US factory
Only two years after its inauguration, the RPC Superfos US facility in Winchester, Virginia has successfully passed its first BRC certification audit with Grade A in the High Hygiene Category. This success provides US customers seeking first-class injection moulded packaging solutions for food and non-food products with independent confirmation of the site’s high quality standards.
Pails aid upward growth of vines
The SuperCube® pail from RPC Superfos is at the centre of a growing success story after being chosen to pack 100% biodegradable vineyard clips that ensure the vertical growth of vines. Since Compagnie des Agrafes selected the SuperCube® for its special clips, both product and pack have attracted rave reviews and the clips have enjoyed an upward curve in sales.
Say “Helios” to plastic pails
RPC Superfos is supplying the plastic cans for interior wall paint and façade paint from Slovenian producer Helios. The company selected the SuperOval pail from RPC Superfos because of its user-friendliness, light weight, and sustainability. Spektra® Classic Plus is now sold in three sizes – 5.5, 12 and 18 litres – of the SuperOval pail.
Bulk-pack sausages stay fresh in plastic pail from RPC Superfos
A German meat producer is using the SuperLift plastic pail from RPC Superfos for its bulk-pack sausages. Metten Fleischwaren opted for the RPC bucket for its long shelf-life, easy-handling, and brilliant look, as well as its In-Mould Labelling oxygen barrier protection.
Spoon-in-lid solution for dairy products
An innovative spoon-in-the-lid from RPC Superfos for its popular 75mm container is guaranteed to make yogurts, desserts and other dairy products stand out from the crowd. The new solution is perfect for consumers who eat on-the-go, with the foldable polypropylene spoon simple to access, assemble and use. The APET lid features a fine PET seal that is easy to tear off. As such, it represents a significant improvement over similar lids which are sealed with aluminium foil, and thus oblige the user to find the spoon with which to eat the product.
A polypropylene pack from RPC Superfos is being used for a shellfish range from Spanish frozen seafood company Original Gourmet. The rectangular SuperCube® bucket enables reuse and is ideal for branding – two benefits that the Premium Shellfish® range’s previous cardboard packaging was unable to deliver.
- Bianka Cramblit
- Brand Launch
- Created 24 Mar 2021
- Modified 24 Mar 2021
- Hits 255