The relaunch of a popular Slovenian chocolate spread in RPC Superfos’s SuperLock ® pot has created enhanced on-shelf appeal and contributed to good sales progress.
A chocolate spread in two colours, brown and white, Viki Duo now comes in the multi-award- winning SuperLock ® pot in two sizes, 380g and 600g, with a screw lid. Simultaneously, Viki Milk, a new variety in white chocolate with hazelnuts, has been successfully launched.
The aim of the new packaging solution was to enhance the brand’s market position by making Viki stand out from other similar products on shelf, as Branko Rojs, Director of the Slovenian company Petlja, owner of the Viki recipe and trademark, explains:
“We are particularly pleased about the screw lid of the SuperLock ® pot, the razor-sharp rendering of the artwork design and the packaging sizes; simply perfect for our chocolate spread. Now our products look much more attractive on shelf. It is still early days, but retail sales are making good progress and the outlook is good.”
The eye-catching artwork for the pots features a cute cartoon character, and thanks to the advanced in-mould labelling technique from RPC Superfos, the graphic detail is rendered to perfection. In addition, a see-through area allows consumers to see the contents.
Viki is now also being exported and the SuperLock ® pot provides another significant benefit.
“As the SuperLock ® packing is much lighter than glass, it offers considerable advantages in logistics, especially long distance,” says Branko Rojs. “We can use our resources for transporting goods, not heavy packaging.”
Equally important, the pot is strong and durable, making it popular for reuse once its original contents have been consumed. It is suitable for microwave, dishwasher and freezer, and the screw lid enables easy opening and re-closure. The multiple options for reuse at home have also been a topic of many comments on Petlja’s social media, much to the approval of Branko Rojs:
“The packaging is part of our brand image and it is a plus that consumers also find SuperLock ® great for household storage. This allows for more sustainable use which we highly appreciate.”
Branko Rojs says that the cooperation with RPC Superfos has been an upbeat experience – a global packaging provider with a local feel:
“Our business relationship with RPC Superfos is very good and we appreciate the fact that we can speak our local language with our contact person there.”
The Viki Duo chocolate spread has been on the Slovenian and Croatian markets for more than 30 years. Both the famous one in two colours and the new white spread are produced and filled by Vitaminka in Macedonia, the largest food producer in the region.
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Kata Food: Shape and Success are Well Connected
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Tub delivers lighter weight and improved performance
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Sweet success with striking tubs
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In conjunction with its label supplier Korsini SAF, Superfos, a company of Berry Global, has received an award for Best Label Design at the 2019 IMDA Awards in the United States. The winning label is made for Heinz for its Cream of Tomato Pot Soup and Vegetable Pot Soup sold in a 400ml SuperLock container that showcases the cutting-edge In-Mould Labelling technique from Superfos.
Italian company Carioca SpA has chosen Superfos, a company of Berry Global, for their ability to provide different-shaped and sustainable pack solutions. Carioca saw an opportunity to step up its offering by changing the shape of the packaging for 48 Jumbo felt-tip pens from a round container to a square UniPak pail from Superfos’s standard range.
A survey conducted by the Danish Technological Institute has shown that 14% of Danish household food waste stems from meal leftovers. Although these can be reheated, very often this is in a microwave oven, and the survey identified that many find the uneven heating of this process makes the food less savoury. In an attempt to alter this behaviour, RPC Superfos has contributed to the development of a new multifunctional plastic storage box which ensures a more even distribution of the microwave heat.
Sleek solution for healthy snack
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Top-quality PCR pails provide sustainable solutions
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Quality and functionality from ice-cream pack
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Groundbreak(fast)ing for Le Petit Déjeuner!
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Pails aid upward growth of vines (and sales)
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Early quality accredition for US factory
Only two years after its inauguration, the RPC Superfos US facility in Winchester, Virginia has successfully passed its first BRC certification audit with Grade A in the High Hygiene Category. This success provides US customers seeking first-class injection moulded packaging solutions for food and non-food products with independent confirmation of the site’s high quality standards.
Pails aid upward growth of vines
The SuperCube® pail from RPC Superfos is at the centre of a growing success story after being chosen to pack 100% biodegradable vineyard clips that ensure the vertical growth of vines. Since Compagnie des Agrafes selected the SuperCube® for its special clips, both product and pack have attracted rave reviews and the clips have enjoyed an upward curve in sales.
- Charlotte Way
- Brand Launch
- Created 18 Oct 2018
- Modified 20 Aug 2019
- Hits 1142