GEKA will showcase its latest packaging solutions for liquid cosmetics and skincare products at this year’s MakeUp in Shanghai exhibition. Selected from around 40 products, the company’s new fusionAPPLICATOR has received a prestigious IT PRODUCTS award and will be highlighted at the event’s innovation kiosk.
With a well-established history in packaging solutions for cosmetics and with over 600 patents and 4,000 brush designs to its name, GEKA is a true trendsetter that delivers innovative solutions to a wide spectrum of customers in the beauty industry.
“When it comes to applying skincare products, the main challenges that end-users face are hygiene, wastage and product longevity,” says Alexandre Daniellot, Global Sales Director at GEKA. “We analyzed these three issues and developed a solution that combats them all. The fusionAPPLICATOR is hygienic and precise, designed to deliver products that stay fresher for longer.”
Applying skincare solutions with cotton buds or flocked applicators massively reduces product sterility as the fibers can adhere to skin during application. Finger application also carries a high risk of introducing pathogens to the skin. In addition to this, both methods compromise dosage accuracy and cause product waste.
The fusionAPPLICATOR features 50 micro-bristles made from pharma-grade material. These have a base diameter of 0.35 mm and tip diameter of 0.08 mm, enabling the smooth application of skincare products. Located in the middle of the device is a reservoir zone with no bristles to pick up the liquid or semi-solid formulas. Combined, these design characteristics deliver maximum precision, both in formula dosage and application.
GEKA’s design of the micro-bristles incorporates adjusted rigidity and specific geometry to ensure they are resilient and kind to the skin. The bristles have been developed to minimize spread, allowing them to reach hard-to-access areas while preventing any pick-up of contamination from the skin. The reservoir zone also means a higher dose of product can be administered per use, further reducing skin contact and maximizing hygiene.
“We’re excited that our fusionAPPLICATOR has been recognized by the MakeUp in experts as a leading innovative skincare packaging solution.” adds Alexandre Daniellot. “This is a real honor, and we can’t wait to meet everyone at MakeUp in Shanghai to show them the latest additions to our product range!”
MakeUp in is a series of international industry events, bringing global beauty brands across all segments together. This year, GEKA will be at MakeUp in Shanghai to make a mark, showcasing its advanced applicator designs. Find out more about the company’s fusionAPPLICATOR at the event’s innovation kiosk located near the entrance of the venue and meet GEKA experts at Booth G33Bis to discuss your specific requirements.
GEKA Continues Sustainability Push Across Entire Value Chain with Independent CDP Rating
GEKA has been awarded a B Supplier Engagement Rating (SER) by the CDP for reducing the climate impact of its supply chain. The rating builds on an overall climate change score of B for GEKA in 2021, illustrating how the high precision beauty application expert is taking a leading role in sustainable cosmetics.
Going Platinum: GEKA once again earns place in the top 1% of EcoVadis sustainability rating
GEKA, a leading provider of high precision beauty application solutions, has once again been awarded a Platinum medal for sustainability by EcoVadis. This rating places GEKA in the top 1% of companies assessed in its sector for the second year running.
CDP report reaffirms GEKA’s position as a leader in sustainability
GEKA, a pioneer of high precision beauty application solutions, has been recognized by the CDP for leading the way in cutting the environmental impact of plastic product manufacturing. The report, awarding a climate change score of B, will be used by the company to support its sustainability strategy and provide transparency to its customers and suppliers.
The Innovative new L’amour La vie et La Beauté Collection
GEKA's new collection of packaging solutions takes its inspiration from the beauty of the city of Paris. The collection features innovative and high-performing cosmetic components that boost any beauty line. The charming collection contains top-quality Mascara packs, Brow Serum brush and tube, Liquid Lipstick tube, and a consumer-friendly Lash Curler.
GEKA’S “pureDEFINITION” brush wins an Innovation Award ahead of MakeUp in Paris
GEKA is excited to see its international clientele at this year’s MakeUP in Paris show. The company is pleased to announce that it will be showcasing its award-winning bi-injected "pureDEFINITION” brush among GEKA’s other popular cosmetic components at the show.
GEKA steps up its decarbonization commitment
As part of its ongoing strategy, GEKA has completed an independent verification of its carbon footprint with TÜV NORD. One of its steps towards building a cleaner cosmetics industry, the business has had its data verified to help identify CO2 reduction opportunities.
Look FLAWLESS with crystal clear cosmetic bottles made with PCR
Continuing on its mission to help the beauty industry realize a cleaner future, GEKA has launched a sustainable cosmetics packaging solution for concealers, lookFLAWLESS. With its core components, including a crystal-clear bottle, incorporating recycled materials, this all new product offers a more environmentally friendly way to effortlessly apply liquid makeup.
GEKA welcomes visitors to view their cosmetic applicators in full 3D
GEKA is a leading supplier of mascara and lip gloss brushes and other cosmetic applicators. It’s no longer necessary to spend the money and time to fly to an event or wait weeks to receive a package of samples to see GEKA’s innovative packaging solutions up close. Brands from around the world can view GEKA’s product offerings in full 3D at their LIVE 3D Webpackaging Booth.
GEKA’s sustainability work is rewarded
GEKA Group’s ongoing commitment to sustainability has been noticed and rewarded by the Carbon Disclosure Project (CDP). GEKA received an industry leading Supplier Engagement Rating (SER) ‘B’ grade from the CDP. The results of Geka’s CDP report highlight the dedication and commitment of the organization to creating a more sustainable manufacturing industry.
EcoVadis awards Geka GmbH Platinum CSR (Corporate Social Responsibility) Rating, Ranking in the Top 1%
GEKA, one of the world's leading manufacturers of brushes, applicators and of complete packaging systems for the liquid cosmetic industry announced its Platinum award by the prestigious EcoVadis business sustainability rating provider, placing GEKA amongst the top 1% of companies assessed worldwide.
Virtuell packaging development par excellence
GEKA has launched a revolutionary 3D packaging configuration solution. By using this state-of-the-art tool you only need a few minutes to easily create a mascara product tailored to your brand and meeting your requirements when it comes to aesthetics, functionality, and make-up performance.
- Bianka Cramblit
- Company News
- Created 15 Jun 2021
- Modified 15 Jun 2021
- Hits 1450