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The Trend-Led Packaging Innovations Conference programme 2015

Europe, UK, Ireland, England, Beauty, Personal Care, Cosmetics, Eating, Drinking, Food, Beverages - Non-Alcoholic, Beverages - Alcoholic, Health, Pharmaceuticals, Shows, Associations, Media, Packaging Trade Shows, Events

08.30 Registration & Coffee, Objective setting

09.00 Morning Chairman's Opening Remarks

09.10 Consumer trends - panel discussion

Harnessing The Latest Insights Into Consumer Trends & Behaviours To Create Inspiring, Exciting & On-Trend Packaging Concepts

  • What's next? Getting ahead of the curve to design packaging concepts which are relevant to current and future consumer behaviours and needs
  • What are the packaging concepts and formats which are proving to be popular and consistently elicit a positive reaction amongst consumers and retailers?
  • Where will the industry be in 5-10 years? A look to standing out on the digital shelf and adapting our packaging to how consumers are changing the way they shop
  • Designing packaging around new usage occasions and revitalising products and brands based on the latest trends

Haulwen Nicholas, Head of Packaging UK & Ireland, Müller; Kate Shaw, Creative Director, Crabtree & Evelyn – BEAUTY; Leo Bianchi, Head of Packaging, Burton’s Biscuit Company; Alastair Jessel, Managing Director, Taywell Ice Creams; David Tonkin, Packaging Development Manager, 2 Sisters Food Group; Gautam Sharma, Managing Director, Holy Cow! Food Company; Polly Marr, Managing Director, Ice Co Ltd

09.45 Material trends and innovations

The Latest Material Innovations Shaping The Future Of Packaging, Reducing Costs & Improving Functionality: The Drivers, Innovators & Concepts

  • What's new and upcoming on the market? A look to the material innovations which add to product appeal as well as maintain food safety whilst reducing costs
  • Break the mould – what's driving long-term material innovation acceptable to consumers and replacing the staple, go-to materials?
  • From substrates to lightweighting, what can we do next to reduce material usage and ensure durability without prohibitive costs?

Kevin Vyse, Packaging & Innovation Manager, Marks & Spencer – RETAILER

10.10 Bonus Session

Reserved For Exclusive Partner Speaker

10.30 Refreshment Break With Informal, Facilitated Networking

11.00 Packaging design: Branding - double perspective

Creating Stand-Out, Innovative Packaging Branding Which Captures Attention, Excites Consumers & Makes Products More Appealing

  • How can we be cleverer with our design techniques? Advice on building in subtle design cues which give greater stand out on the shelf
  • What works best in improving consumer visibility? From graphics to fonts and colours: convey a stronger brand, avoid poor stand out and distinguish yourself from the crowd
  • The pros and cons of digital vs. traditional print – how versatile is the capability now and what are the benefits and shortcomings for different types of packaging?
  • What has the impact of online shopping had on decoration and branding? The lessons learned on adapting for online

Clare Negus, Design Leader – Johnnie Walker, Diageo plc; Lisa Sohanpal, Founder Food Lover & MD, Mini nom nom's Ltd – AWARD WINNER

11.50 Technology innovations

Adopting Packaging Technologies Which Bring Extra Value To The Customer & Position Your Brand At The Cutting Edge

  • The value of short-term vs. long-term technology innovation in packaging; advice on positioning your brand to constantly innovate whilst ensuring any technology adoption adds value
  • Have you missed a trick? The concepts, trends, new ideas and innovations which everyone will be looking to next; from wearable technology to automatic ordering, to 3D printing to nanotechnology to interactive packaging
  • After innovation – the lessons learned in scaling up and changing capability to fully harness and adopt innovations and novel technologies for products and brands

Speaker to be announced

12.15 Lunch & Informal Networking For Delegates, Partners & Speakers

12.55 Informal Roundtable Discussions & Peer Brainstorming (20 mins during lunch)

A) Luxury Packaging

B) Regulation Update

C) What's Next For Packaging Innovation?
Clover Abbott, Strategic Packaging Innovation Manager, Weetabix

D) The Food & Packaging Relationship
Paul Kinder, Co-Founder & Partner, Rhythm Health Ltd – HEALTH

13.15 Afternoon Chairman's Opening Remarks

13.20 Packaging design: Structure - double perspective

Crafting Functional, Robust Packaging Formats & Concepts Which Best Showcase Products & Brands On The Shelf

  • Developing fit for purpose, ergonomic and functional packaging structures: the lessons learned on putting together an enduring packaging structure from the design stage
  • Utilising the latest design techniques and innovations to provide new usage opportunities for products and brands. Plus, what other problems can innovative design solve?
  • How can we collaborate better with industry partners to design and execute different packaging formats which meet industry criteria and food safety standards whilst remaining innovative?

Alex Grogan, MD & Co-Founder, ManCave Grooming – BEAUTY; Torkel Bergengren, Packaging Development & Innovation Manager, Arla Foods – EUROPEAN PERSPECTIVE

14.10 NPD case study - triple perspective

Designing & Developing Attention-Grabbing Packaging Concepts & Innovations In The World Of NPD

  • What were the concepts, trends and innovations in the market which informed the packaging design proposition?
  • The ins and outs of reducing the time to launch and being shelf-ready more quickly, what partnerships can you leverage and how can packaging work with customers and consumers better?
  • Looking to the future, what should we be paying attention to next when it comes to devising packaging ideas for new products?

Natasha Lytton, Head of Marketing & Communications, Savse; Julie Pender, Global Marketing Manager, Grant's Whisky, William Grant & Sons Distillers Ltd; Antoinette Devine, Manager Packaging: Sustainability & Innovation, SABMiller plc

15.10 Marketing and packaging

Delivering Stand-Out, Appealing & Innovative Packaging For Brands: The Marketing Perspective

In this brand-led case study, hear how senior stakeholders bring the vision of stand-out packaging to life – all from the marketing perspective from design to shop floor.

Jeanette Edwards, Courvoisier Brand Director, Beam Suntory

15.30 Refreshment Break With Informal, Facilitated Networking

16.00 Bonus Session

Reserved for exclusive partner speaker

16.20 Sustainability and recycling

What's Next In Creating More Recyclable Products & Encouraging Customers To Be More Sustainable With Packaging Waste?

  • How can we introduce more recyclable elements into our packaging and what are the innovations and materials we can use to achieve this today?
  • Beyond establishing 'green credentials' and sustainability as an afterthought – what do customers understand about sustainability?
  • Thoughts on achieving a 'closed loop' when it comes to recycling and the lessons learned on reducing packaging waste from abroad, seasonal products and day-to-day

Iain Ferguson, Environment Manager, The Co-operative – RETAILER

16.45 International markets

Producing Different Packaging Concepts & Sourcing Materials On A Global Level: What Works & How Can We Better Operate In Different Markets?

  • Which markets are doing better than others and what are the successful concepts? A look to the styles, formats and designs creating commercial success built on global trends
  • Material sourcing: advice on ensuring consistency between factories and disparate locations in the packaging supply chain
  • What should you look out for when it comes to ensuring the same standards in packaging quality, lead times and capability in different markets?

David McGowan, Operations Director, Zeo

17.00 Chairman's Closing Remarks & Official Close Of Conference

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