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IIC's Percy Pig pack proves popular

  • IIC AG
Eating, Drinking, Food, Frozen Desserts, Dairy Products, Primary Packaging, Buckets, Pails, Active, Smart Packaging, Sustainable Packaging, Lightweight Packaging, Plastic

IIC Packaging has produced the delightful new ice-cream bucket for Percy Pig, contributing to the high success of the line.

The brief was to develop a weight-reduced bucket with high transparency in order to highlight the finer points of the new “Percy-Pig” ice cream. Percy Pig is one of the most popular confectionery brands within the UK.

"IIC were delighted to contribute to the success of this line."

The result was a huge demand for the product accompanied by a media campaign which ran for several weeks.

See also

  • Brand Launch
  • English
  • Modified 01 Oct 2020
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