IIC Packaging has produced the delightful new ice-cream bucket for Percy Pig, contributing to the high success of the line.
The brief was to develop a weight-reduced bucket with high transparency in order to highlight the finer points of the new “Percy-Pig” ice cream. Percy Pig is one of the most popular confectionery brands within the UK.
"IIC were delighted to contribute to the success of this line."
The result was a huge demand for the product accompanied by a media campaign which ran for several weeks.
With our weight-reduced PP/PET packaging, we were able to significantly reduce the proportion of plastic by using the removable carton. The packaging for meat, fish and ready meals is easy to recycle, provides a lot of space for your designs and was named one of 20 top innovations in the field of sustainable packaging.
- Jo Webb
- Brand Launch
- Created 02 Mar 2020
- Modified 01 Oct 2020
- Hits 201