This summer Bell Switzerland AG is launching meat marinades in newly designed packaging. Neopac’s Polyfoil tubes have passed all the tests. The laminate structure with aluminium barriers protects the marinade from light, moisture and chemical influences. The marinade can be stored in the tube unrefrigerated.

The flip-top cap with the tamper-evident rip of band is watertight, despite the oils in the marinade. The correct size of aperture in the cap allows the marinade with finely chopped herbs to come out without lumps.

The design is primarily aimed at men: the tubes have a matt metallic effect with black offset printing and a black cap. The white and coloured text is screen printed. The combination of printing processes results in a high quality packaging for a top quality food product. That’s the view shared by the customers of the Swiss retailer COOP.

The marinades project began one and a half years ago. Bell was formulating marinades containing oils and they came across our tubes whilst looking for suitable packaging. Bell began the first joint packaging project with us. There were some points to consider because foods place particular demands on packaging: the contents (the marinade) must come out easily, all materials must be compatible with the contents and for products containing oils, the cap must form a seal, even after the packaging has been opened.

Bell is a Swiss meat producer that specialises in high quality meat products, poultry, charcuterie, seafood and convenience foods. The target market for the new herb and spice marinades is men who cook on the barbeque.