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'Black is White' dental care in the Neopac Softtouch Tube

  • NEOPAC The Tube
Beauty, Personal Care, Personal Care, Oral Care, Primary Packaging, Tubes, Tubes - Laminated, Plastic, Plastic - PE, Packaging Decoration, 10 - 99.99 ml, 90 ml, 3 oz

Take black, get white – that's how Curaprox is advertising Neopac's Softtouch Tube which houses it's latest dental cleaning invention. The whitening toothpaste 'Black Is White' removes stains with activated carbon without grinding or bleaching – so improving oral health. The 90ml size black toothpaste is presented in a stylish tube from Neopac which stands out from the crowd and positions itself in the premium segment for dental care.

Curaden International AG places great importance on protection and aesthetics: A slim, ultra-long Ø30 tube in matte Polyfoil® Softtouch material encompasses the contents. Because the tube feels pleasantly soft, the message of the product is conveyed in a haptic manner - the toothpaste cleans and protects teeth. A glossy scroll decorates the front and gives the tube a stylish, youthful touch. The packaging is completed by a simple, matte PE screw cap.

The packaging is ideal for the application as the Polyfoil® tube perfectly protects the whitening toothpaste from drying out and the membrane head has a double-bracket safety seal that guarantees the user initial opening. Furthermore, the brackets make it easy to grip the seal and don't get stuck in the thread, making it very customer friendly.

Curaprox 'Black is White' is now available in Drug Stores, Pharmacies and at the Dentist.

See also

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Neopac wins Swiss packaging award for first application of novel tube procurement service

Hoffmann Neopac has won a Swiss Packaging Award in the Marketing category for the company’s initial project involving its recently launched DigitAll360° tube procurement service. Introduced earlier this year with an online marketplace, DigitAll360° offers intuitive ordering of digitally printed tubes with high-quality variable printing, precision color matching, flexible batch sizes and expedited delivery.

  • Brand Launch
  • English
  • Modified 03 Jan 2019
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