The New Jersey Packaging Executives Club (NJPEC) is pleased to announced its Innovations Forum Keynote Speaker will be Mark William Zabrowsky, Principal, Z-Mark Concepts, Inc., a new product innovation and marketing consultant, and author of “Searching Outside The White Box For New Product Innovation.” Innovations 2017 will take place on March 23, 2017, at The Manor in West Orange, NJ stating at 6:00 p.m.

In his NJPEC Innovations address, Zabrowsky will present a highly entertaining and engaging review of his unique approach to generating innovative product ideas, Vision Driving®, as described in his published book, “Searching Outside the White Box for New Product Innovation.” His Vision Driving® method is based on the studied observation that there is a pattern to the emergence of historical innovations that companies can learn from. By deciphering the birth of these innovations, a range of apparent reoccurring stimuli can be noticed, which if then applied proactively to a business challenge, can help generate new product ideas to exceed competition.

The NJPEC Innovations Forum is open to all members as well as non-members and packaging students. Tickets include an open bar, book signing by Zabrowsky, product innovation displays from NJPEC members, buffet dinner, dessert, coffee, and ample networking time.