Printing Spring: How Screen Printing Brought TOUS Sorbet Garden to Life

Because the perfume market is exteremely competitive, and going through multiple scents at once can be overwhelming for the senses, brands know every detail matters. And the first way to make a lasting impression, even before the fragrance is experienced, is the bottle. Its design, texture, and color—everything—communicates a concept, an idea, an identity that the user must feel identified with.

Design as a Sensory Experience Is Much More Than Decoration

At PCM, we believe decoration is not just an add-on—it’s a statement of intent. Among all available techniques, multicolor screen printing stands out as a powerful tool that enhances product perception, amplifies its story, and turns packaging into a desirable object.

Today, we’re proud to share a real-world example of screen printing decoration that showcases this perfectly: the decoration of the TOUS Sorbet Garden fragrance.

TOUS Sorbet Garden: A Garden of Color Printed on Glass

When we were entrusted with decorating the bottles for this special edition fragrance, we knew the challenge went beyond technical execution. Our mission was to visually bring to life a scent inspired by spring, joy, and modern femininity.

The challenge:

• Print a detailed, colorful floral illustration onto a transparent cylindrical glass bottle.
• Ensure perfect 360º alignment without losing definition or color intensity.
• Execute a flawless design using up to five colors simultaneously.
• Meet the aesthetic and technical standards of the premium segment without compromising sustainability.

The solution:

Thanks to our multicolor screen printing technology—compatible with virtually any type of packaging—we developed a printing process that combines:

• High-precision color registration (with automatic optical alignment).
• Eco-friendly UV inks cured without solvents.
• A clean, glossy finish that feels smooth to the touch.
• Energy-efficient production in a solar-powered facility.

The result is a visually striking piece that aligns with the fragrance’s storytelling and reflects the brand’s values.

How Multicolor Screen Printing Enhances Product Perception

Beyond aesthetics, this technique helps build a strong visual identity—especially vital in perfumery, where the bottle acts as the brand’s ambassador and determines 3 key discerning factors for consumers:

1. Perceived quality
2. Visual differentiation
3. Emotional connection

Sustainability: Beauty With Purpose

At PCM Grupo, every decoration project is part of a broader commitment to sustainability:

• VOC-free UV inks that are fully compatible with glass recycling.
• Reduced energy use thanks to instant UV curing.
• Local production powered by renewable energy sources.

Because a beautiful bottle should also be a responsible one.

To Transform Is to Move

The TOUS Sorbet Garden project shows how a well-decorated bottle can:

• Elevate the perceived value of the fragrance.
• Connect with consumers on a deeper level.
• Generate visually impactful content for digital campaigns.
• Become a true brand icon.

At PCM, that’s exactly our mission: to create decorations that tell stories, express values, and build memorable experiences.

Do you have a bottle that needs to tell a story?
Get in touch and discover how we can help you make your next launch stand out—with sustainable, technically flawless decoration.