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Packaging as Storytelling: How Design, Sustainability, and Influencers Shape Branding

Packaging decoration has become a strategic element for giving brand ambassadors clear talking points that they can communicate in short segments before users scroll on. Today, we speak with Ricardo Roca, the Managing Director of PCM, to explore the trends that will shape 2026, the growing importance of sustainability, and the key role decoration plays in brand storytelling.

02 Feb 26

Cloud Dancer: The Color of 2026

Pantone's 11-4201 "Cloud Dancer" has been announced as the Pantone Color of the Year 2026. It is a serene, soft, and balanced white, described as an airy tone that inspires calm, clarity, and reflection in a world saturated with visual stimuli.

15 Jan 26

One Bottle, One Color, One Identity

Color changes everything. And when applied thoughtfully, it does much more than catch the eye: it communicates a message, differentiates your product, and transforms the perception of your brand. At PCM, we had the privilege of collaborating on the decoration of the organic cava bottle Marta Ultraviolet by Ramón Canals, a product that embraces decoration as a true expression of brand identity.

22 Dec 25

Packaging: The New Protagonist

Product are no longer the star, packaging has stepped forward as the true ambassador of brands. For over 50 years, PCM has partnered with leading brands in cosmetics, perfumery, food, wine, and spirits—transforming their packaging into sustainable, sensory, and unforgettable brand experiences.

09 Oct 25

Layers of Meaning: Your Brand Deserves More Than a Label

PCM decorates packaging through professional lacquering that transforms containers into expressive, brand-defining experiences through color, texture, and precision. With a commitment to customization, sustainability, and emotional impact, the company provides finishes that protect, differentiate, and tell each brand’s unique story.

02 Jul 25

Printing Spring: How Screen Printing Brought TOUS Sorbet Garden to Life

PCM used advanced multicolor screen printing to decorate the TOUS Sorbet Garden fragrance bottle, turning it into a visually striking and emotionally resonant piece that reflects the perfume’s spring-inspired identity. Their sustainable process combines eco-friendly UV inks, precise color registration, and solar-powered production to elevate product perception.

12 Jun 25

5 Benefits of Sustainable Packaging Lacquering

Good lacquering can be the difference between ordinary packaging and one that creates a powerful visual and emotional connection with your consumer. After all, carefully thought design is key for attracting users, but it also determines how sustainabile a packaging really is. This is why eco-friendly lacquering practices have emerged as one of the most effective and environmentally conscious ways to stand out on the shelf, protect your product, and strengthen brand identity.

22 May 25

Unsure How to Style Your Packaging? Let PCM Guide You

Packaging decoration isn’t just about visual appeal—it’s the first emotional touchpoint between your brand and the consumer. But choosing the right method isn’t always simple. At PCM, we’ve spent over 50 years guiding clients through these decisions with technical expertise, aesthetic sensitivity, and a commitment to environmental responsibility.

05 May 25

Leading Brands Personalize Their Packaging with Eco-Friendly Techniques

Top brands are embracing eco-friendly decorative techniques, prioritizing processes that leave a low carbon footprint. At PCM Grupo, we are leaders in packaging decoration, with over 30 years of experience using fully ecological products.

24 Apr 25

Fragrance Meets Flair: The Craft Behind Esteban Paris' Iris Cachemire

Esteban home fragrance products are developed to create a welcoming atmosphere without disrupting any elements in home decor. When the company approached PCM, it was looking for a perfect finish that would make its candles and home fragrances to deliver a lovely scent as an object of desire.

12 Feb 25

2025 Trends in Packaging Decoration

Packaging decoration is so much more than an aesthetic choice. When properly handled, it becomes a key tool for transmitting the story behind a product, a brand's values and personality, it's the ultimate determining factor to stand out on shelves, and connecting emotionally with consumers.

30 Jan 25

Sustainable Elegance: Decorating Charlotte Tilbury's Fragrance Collection of Emotions

At Packaging Color Manufacturing (PCM), we are proud to have contributed to the creation of an exclusive project: the Fragrance Collection of Emotions from the renowned cosmetics brand, Charlotte Tilbury Beauty. This unique collection of perfumes celebrates emotions through captivating aromas, each deserving a packaging that embodies its concept at first glance.

09 Jan 25

Color Trends 2025: Mocha Mousse

Every year, Pantone surprises us with a selection of colors that set trends and redefine design across various industries. In 2025, the leading color will be Mocha Mousse (17-1230)—a warm brown tone that perfectly balances sophistication and accessibility.

24 Dec 24

The Art of Green Luxury: PCM Decorates Orveda's New Skin Care Line

PCM decorated Orveda’s skin care packaging line to reflect its high-end, sustainable, and natural ethos, using techniques like screen printing and gradient decoration. The end result balanced aesthetics and functionality while ensuring long-lasting quality and environmental responsibility.

12 Dec 24

Hot Stamping Makes Premium Packaging Shine Bright

Packaging Color Manufacturing knows that every detail counts when it comes to making a product stand out in the market. And there is one decorative technique that easily transforms packaging, adding shine, luxury, and distinction to premium products: hot stamping.

27 Nov 24

Quacking Up Quality: PCM's Unique Touch for Cuac Oil's Iconic Bottles

Packaging Color Manufacturing has decorated the Cuac bottle, the premium pack for an organic early-harvest extra virgin olive oil with Protected Designation of Origin from Sierra de Cazorla. Cuac oil has always stood out for both its quality and the very unique presentation of every product it releases: a striking yellow rubber duck. The PCM team wanted to ensure that the latest decoration of its bottles would perfectly reflect the brand's fun and captivating identity.

14 Nov 24

Eco-Friendly Paints: Do they Really Make a Difference?

PCM's eco-friendly paints offer a sustainable alternative to traditional inks by reducing VOC emissions, lowering the carbon footprint, and enhancing product quality. This innovation helps brands meet environmental regulations, promote recyclability, and improve their image with eco-conscious consumers.

30 Oct 24

PCM's Artistic Touch Brings Esteban Paris' Cèdre Home Fragrance Packaging to Life

PCM works hard to transform packaging solutions into unique art pieces that embody the brand's essence while enhancing the consumer experience. The company's latest collaboration with Esteban Paris on the Cèdre home fragrance features a warm matte brown finish and delicate gold screen printing, elevating its aesthetic appeal.

16 Oct 24

The Point Where Packaging Meets Art: Decorating with Packaging Color Manufacturing

The spirits market is saturated with stimuli, making innovative packaging decoration crucial for distinguishing any brand from the competition. The team at Packaging Color Manufacturing works diligently to ensure that every detail is tailored to reflect your brand's unique characteristics in a subtle, elegant fashion that prioritizes compelling aesthetics.

07 Oct 24

A Double Touch of Green: PCM Decorates Tous' Gems Power Bottle

The personalization of Gems Power bottles was carried out to the highest standards of quality and safety by Packaging Color Manufacturing. All decorations were made using the latest technology with a low carbon footprint in controlled environments, employing eco-friendly, water-based inks and paints.

03 Oct 24

Green Luxe: PCM Decorates PostQuam's Natural Serum with Sustainable Techniques

PostQuam's Phytology Botanic serum is elegantly decorated by PCM with a gradient green effect, subtle black silk-screen printing, and silver hot stamping. The packaging features ecological products both inside and out.

19 Sep 24

Eco-Friendly Decoration Made Iconic: Carolina Herrera's Good Girl Perfume Bottles

The iconic Good Girl perfume bottles by Carolina Herrera have been designed by Packaging Color Manufacturing with eco-friendly decoration techniques to ensure they can be fully recycled at the end of their life cycle.

10 Sep 24

PCM Keeps Luxury Brands Committed to the Environment

PCM has developed decoration techniques that enable sustainable packaging to look and feel exactly like its less eco-friendly counterpart. The company conveys luxury by revitalizing recycled glass with sustainable paints and coatings, such as water-based paint and UV screen printing. These methods help make the packaging visually appealing while maintaining its recyclability.

05 Sep 24

Sustainable Innovation in Glass Packaging Decoration: PCM's Commitment to the Planet

Packaging Color Manufacturing is committed to sustainable decoration practices that protect the planet while creating value for its customers and communities. The company recycles defective or broken glass ontainers to reuse as base material for stained glass windows. When working with revamps, PCM recovers bottles and glass containers, removing previous decoration, saving the packaging and reintroducing it to the market.

29 Aug 24

The Shape of Excellence: PCM’s Artful Touch on Oli Migjorn’s Award-Winning Organic Oils

PCM had the privilege of decorating the new bottles for Oli Migjorn, a producer of organic extra virgin olive oil. The company used a double-layer white lacquer, providing an elegant and distinctive base for the bottle. Additionally, PCM implemented three UV-curable screen prints to apply the final design, emphasizing Oli Migjorn's commitment to quality, sustainability, and excellence.

21 Aug 24

PCM Delivers Casual Elegance in Bowtie's Bottle Design

Bowtie Premium Gin is renowned for its exceptional quality and distinctive character. The company reached out to PCM to deliver a complete bottle design that perfectly embodied the brand's slogan: "casually elegant."

13 Aug 24

PCM Brings a Wildflower to Life for Scalper's New Fragrance

PCM has delivered a beautiful, feminine, and elegant decoration for the new women's fragrance from Scalpers, featuring a design that perfectly reflects the sophisticated and wild essence of the Scalpers woman.

01 Aug 24

Elegance Marries Sustainability in PCM's Decor for Oh! The Origin

PCM has utilized advanced decorative techniques and state-of-the-art automated machinery in the decoration of the Oh! The Origin bottles by Tous. This ensures the highest quality in all of the company's customization capabilities, whether in glass, plastic, or metal, all performed in controlled environments.

23 Jul 24

PCM Provides Sustainable Decoration for Natural Cosmetics

PCM has collaborated with one of the most successful brands in natural cosmetics today: Cocunat. For the decoration of the Extra-Ordinary Oil and The Cure glass bottles, PCM provided UV-dried inks free of lead and cadmium. A choice that reduced the high-energy consumption typically associated with vitrified inks used in glass container decoration.

09 Jul 24

The Beauty of Caring Embraces Summer with PCM

PCM partnered with The Beauty of Caring, celebrated for its natural ingredients and advanced technology in skincare formulations, to enhance the brand's luxurious appeal through a visually striking set of packaging solutions that accentuate the premium quality and elegance of the products.

01 Jul 24

Green Glam: PCM Decorates Germaine de Capuccini's Dropper with Sustainable Techniques

Germaine de Capuccini collaborated with PCM to create eco-friendly, beautifully decorated cosmetic packaging using advanced, sustainable techniques. The Excel Therapy O2 line combats pollution and skin aging while maintaining high quality and environmental standards.

25 Jun 24

PCM Revamps Bodegas El Grifo's Wine Bottles

Bodegas El Grifo, one of the ten oldest and most esteemed wineries in Spain, has recently revamped its bottle designs. PCM has executed the redesign, achieving the distinctive finish the brand desired.

18 Jun 24

Latraka: Sip in Style with Sustainable Flair

Latraka's latest tiger nut liqueur bottles features an elegant, eco-friendly decoration by PCM, including a matte black lacquer and three-color screen-printed design to reflect the product's premium quality and its commitment to sustainability.

10 Jun 24

Breathing Masculine Elegance: PCM Decorates Scalpers' Perfume Bottles

Packaging Color Manufacturing decorated the perfume bottles for Spanish brand Scalpers with a translucent gloss lacquer, followed by an embossed hot stamping for the logo and brand name.

04 Jun 24

Nature's Palette: PCM Decorates Robiza's Exclusive Wine Bottles with Inspired Designs

PCM decorated Robiza's exclusive line of wine bottles with high-end finishes, enhancing their premium quality and market appeal. The nature-inspired concept was brought to life by implementing a gradient of different colors that perfectly complemented the wine inside, using a high-performance organic coating to enhance the brightness of the final product.

30 May 24

Loewe Takes You to Ibiza Through PCM's Advanced Decoration Techniques

PCM collaborated with Loewe on decorating the new Paula's Ibiza vials, capturing the essence of the Spanish island with a vibrant design. Using specialized techniques, PCM achieved detailed decorations faithful to the brand's colors of choice, while prioritizing environmental sustainability with eco-friendly paints and inks.

22 May 24

Raw, Sustainable, and Gorgeous: PCM Decorates Prada's Luna Rossa Perfume

Prada's Luna Rossa perfume bottles have been decorated by PCM using eco-friendly techniques to enable complete recycling after the bottle's useful life ends. By utilizing sustainable materials, including 100% water-based paints and UV-drying inks, the company was able to translate Prada's eco concept without compromising the brand's elegance.

16 May 24

Matte, Glossy, and Bold: PCM Adds Luxurious Finishes for Origival's Olive Oil

PCM decorated the olive oil bottles of its friends and clients from Origival. The company used a water-based paint in an opaque matte black tone, combined with glossy black silkscreen leaves and branches visible on the neck and body, complemented by the white and gold colors applied to the text to finish the decoration.

08 May 24

Less is More: PCM Delivers Minimalistic Decoration for 27 87

Perfumes 27 87 partnered with PCM for the decoration of their latest line of fragrances. The minimalist trend of Perfumes 27 87 is reinforced by the use of sustainable and ecological techniques, reaffirming the expression "less is more", since the less impact our activity generates, the more beneficial it is for the environment.

01 May 24

Sustainable Packaging Decoration: How PCM Crafts a Greener Tomorrow

At PCM, we prioritize sustainable packaging decoration through eco-friendly materials, renewable energy, high-tech machinery, sustainable techniques, and proper waste recycling, striving to push brands toward a greener future.

22 Apr 24

PCM Delivers Premium Looks for SalzySalz's Premium Olive Oil

PCM has provided its expert decoration services for SalzySalz, an Aragonese premium EVOO company that offers unique products and opts for 100% sustainable packaging.

08 Apr 24

A fresh, modern look for Loewe's Botanical Rainbow

PCM has decorated Loewe's Botanical Rainbow fragrance collection that transmits the purity of each of the fragrances through color. Utilizing eco-friendly water-based fresh adn modern colorants, a sensitive and natural decoration has been achieved.

21 Mar 24

Sustainable Glass Decoration: Expanding Renewable Energy at Packaging Color Manufacturing

Packaging Color Manufacturing announces the expansion of its photovoltaic park. The company now operates entirely on 100% renewable energy, taking significant steps in making glass decoration more sustainable.

11 Mar 24

Scent-Scaping With Style: Decoration for Home Fragrances and Candle Holder Cups

Scent-Scaping has emerged as a trend in Home Fragrances, emphasizing the need of using scents to differentiate spaces within the home. PCM specializes in personalized container decoration for home fragrances, employing eco-friendly techniques to provide high-quality, sustainable solutions for enhancing both interior design and environmental consciousness.

22 Feb 24

Luxury is Brought Forth With PCM's High-End Decor for the Fragrance Market

PCM specializes in decorating glass jars for the perfume market featuring innovative and sophisticated designs. The company's R&D department conducts a study of the packaging of choice, analyzing possible chemical reactions during and after the decoration process. PCM provides advantages and special features to achieve a final appearance of the highest quality.

13 Feb 24

Look Your Best With PCM's Glass Screen Printing Techniques

At Packaging Color Manufacturing (PCM) we specialize in screen printing for a wide variety of packaging solutions. When it comes to glass printing, we meticulously control the ink film thickness by adjusting the mesh fiber diameter, allowing for the application of both thick and thin inks, meaning our screen printing services are adaptable to any glass container.

10 Jan 24

Juan Pablo Rueda
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English
Created 02 Feb 2024
Modified 02 Feb 2024
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