Pelliconi Group, the world’s leading manufacturer of caps for the beverage sector, is committed to innovation and has launched the DAPP service to offer its clients, and not only, tools to digitise packaging for consumer engagement.

To do this, it has partnered with the start-up company Leevia, which will provide technical and legal support for the prize contests via QR code in the “DAPP Ready” version. The offer also includes options using Augmented Reality and digital tools to generate product-based interactive marketing and loyalty-building activities with “DAPP PRO”. The aim is to bring end consumers closer to the product through the point of contact itself: the cap and packaging.

How does it work?

Pelliconi S.p.A, which partners with leading suppliers in the global beverage market, offers its clients the opportunity to print a QR code inside the caps it produces. After opening the bottle, end consumers will be able to scan the code with their smartphone and access a dedicated landing page containing a prize contest, jointly developed with the partner company. In addition, with Augmented Reality, the client’s marketing campaign can also be activated through an image or logo printed on the cap or on the packaging: in fact, clients can use DAPP to design the consumer engagement strategy that can help them reach out to their consumers in a new and interactive way.

Some of the products dedicated to online contests under the Leevia brand, a leading company in the prize contest sector in Italy, include the Instagram Contest, the only product integrated with Instagram, today’s most popular social network, Scratch and Win, which is a digital “scratch card”, the Quiz, Instant Wins and the more classic Giveaway. This type of initiative offers a number of benefits: it allows clients to boost their sales, differentiate their brand from others, interact with consumers and, in particular, gives them the opportunity to know their consumers when the product is consumed.

‘Pelliconi aims to go beyond product supply in order to offer state-of-the-art services. Consumer engagement is a major aspect for our clients and digitising packaging is a key move for companies such as Pelliconi, which have been providing the physical media for 80 years,’ said Matteo Mingardi, Innovation Manager of Pelliconi Group. ‘From an Open Innovation perspective, we have teamed up with reliable partners with extensive experience in the online contest market.’