The Unboxing Experience: How Premium Packaging Can Boost Your Brand
As retail continues to shift from physical stores to digital, the unboxing experience in consumers’ homes is replacing the store experience. Over the years, the retail store experience has become a science which includes branding, placement, merchandising, personalized service, music and even scent. But many retailers have failed to replicate that euphoric in-store experience with home delivery, potentially putting customer lifetime value at risk.
26 Mar 19
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