Tucked away in the St Denis district, La Distillerie de Paris is a boutique distillery run by two brothers. Since 2015, Sébastien and Nicolas Julhès have been creating artisanal gins, vodkas, brandies, aged spirits and whiskeys. Now, they have applied their expertise to launch their very first eau de parfum, exclusively packaged in a bespoke bottle and box by Quadpack.
La Distillerie de Paris’ still is the first to be licensed in the French capital in over a century. The brothers apply the art of a perfumer to create an experience in each spirit. With their new fragrance, they have applied the art of distilling to perfumery. The alcohol from the still is expertly treated and used as the basis for an eau de parfum for men and women. It adds a rich 'gourmand' note, bringing depth and richness to the fragrance.
A design true to its origins
Quadpack was commissioned by the brand to create a design for the bottle that respected the brand’s identity, yet would be suitable for a premium niche fragrance. Simple elegance was the aim and Quadpack’s designers got to work.
Together with La Distillerie de Paris, the team came up with a 100ml thick glass bottle, boasting a unique shape that reflects the brand’s background. Its elongated, spherical form features rounded edges and a generous shoulder unusual in perfumery, but typical of a spirit bottle. The thickness of the glass is spectacular, giving it a lot of weight. Coloured a distinctive blue, the words ‘Made in Paris’ are embossed into the glass – a striking statement that proudly declares its unique status as the only fragrance to be made in the city itself. Even the copper hot-stamping on the label provides a subtle nod to the Holstein still.
The wooden cap is similarly reminiscent of the world of spirits. Made of sustainably-sourced ash at the Quadpack Wood factory, it has a burnt top inspired by the wooden barrels used in the ageing process of liquors.
A leather necklace, with a round metal pendant stamped with the brand’s logo, provides the finishing touch to the primary pack.
A perfect showcase for the bottle
Parisian design agency Grismarine provided the specifications for the premium gift box. Developed by Quadpack’s secondary packaging department, it consists of a rigid drawer and sleeve, made of grey board, wrapped with a deep blue matt paper. Inside the drawer is an inner frame with a black foam insert to hold the bottle. The blue-and-copper colour scheme of the bottle is carried through on the outer sleeve, with copper lettering hot-stamped using Kurz Luxr foil. A rectangle has been embossed to receive the ingredients label.
Nicolas Julhès spoke highly of the service provided by Quadpack: “I spent a lot of time crafting the perfume; for that part, my knowledge of spirits and distillation was useful. But when it came to packaging, everything became complicated. The protocols were very different compared to spirits. Meeting Quadpack changed everything. Respecting my view, they found the best solution and the best providers. Thanks to Quadpack, this part of the project which had been my nightmare became a great journey. Now, I have a full pack which meets my exact requirements. This is what I call a perfect service provided by a great team.”
From the bottle and cap to the fragrance itself, La Distillerie de Paris has launched a product that perfectly reflects its heritage. This is one niche brand that has managed to take differentiation to a whole new level. Cheers!
A bespoke, reusable case for Bonjout’s solid serum
Bonjout Beauty was born from a passion for skin radiance. Featuring over 60 active ingredients, its star product, Le Balm, is a solid 8-in-1 serum that encapsulates clean beauty. The sumptuous treatment bar is kept in a luxury ‘macaron’ case that is refillable for endless use. The airtight aluminium jar keeps the formula fresh and was tailor-made for the brand by Quadpack.
‘Naked’ airless packaging for NUORI’s The One
Danish skincare brand NUORI has combined eight hero skincare ingredients in a single formula for its new launch, The One. Simple, yet highly functional, the all-natural cream benefits from the powerful protection of Quadpack’s Regula Airless, which shields the hard-working formula from external contamination, without the need for synthetic preservatives.
Power to the beard!
Wellness routines for men have been largely overlooked in beauty, but a new trend has been pushing brands to offer more self-care options for males. German men’s grooming brand Störtebekker has been riding this wave and chose Quadpack’s biobased Sulapac® jar for its new beard balm.
Airless protection for delicate skin
The new members of Bonpoint’s skincare collection are all about care and protection of sensitive skin. The French brand launched a lip balm and a face cream with natural origin, vegan, dermatologically-tested formulas and chose Quadpack to develop packaging that protects their active ingredients.
Woodacity® answers Shiseido’s dream for its new fragrance collection
When there’s a will, there’s a way. The old saying applies perfectly to the collaboration between Quadpack and Shiseido for the Woodacity® cap that dresses the new fragrances ‘L’Eau d’Issey Eau & Magnolia’ and ‘L’Eau d’Issey pour Homme Eau & Cedre’.
Quadpack’s wooden touch for the refillable Acqua di Giò Eau de Parfum
Giorgio Armani has chosen a sustainably-sourced wooden cap made by Quadpack for its latest fragrance innovation. The new refillable Acqua di Giò Eau de Parfum by Giorgio Armani represents a landmark in the brand’s carbon footprint reduction efforts.
Premium wellness blends enhanced with biobased packaging
Australian brand Swisse Wellness continues to innovate within the growing market of edible beauty and wellness supplements with a new range of premium blends. The brand offers the biobased 200ml jar from Sulapac® Nordic Collection by Quadpack as a complimentary gift to regular subscribers as a refillable packaging solution that leaves no microplastics behind.
Cellular Goods launches lab-made cannabinoid skincare
UK-based Cellular Goods relies on synthesised cannabinoids, particularly CBG, to stay ahead of the competition and offer research-based skincare solutions. To protect its delicate formulas, the brand partnered with Quadpack to develop the perfect packaging for its new Cannabinoid Face Oil and Face Serum.
Skincare for everyday people
Bondi Sands self-tan and suncare products are globally known by consumers and beauty experts for their high quality, environmentally conscious formulas and packaging. The Australian-based brand is also venturing into the promising skincare market and chose Quadpack to develop the packaging for its new Everyday Skincare Range.
Mediterranean fragrances for hair
Luxury fragrance house Carner has launched its first collection of hair perfume. The new range is an extension of Carner’s best-seller fragrances, inspired by Mediterranean nature. The hair perfumes are offered in 50ml bottles with a wooden cap made by Quadpack Wood.
Obvious, a new concept of sustainable luxury
Launched in November after a successful crowdfunding campaign, Obvious is offered in seven different scents. From the ingredients to the outer pack, everything was carefully considered in order to avoid waste: the formula with organic and biodegradable alcohol, the outer package made of FSC-certified paper and cotton, the recyclable bottle with 30 per cent recycled glass and Quadpack’s monomaterial cork cap, sourced from sustainably-managed forests.
Keeping skin (and nature) protected
Australian-based beauty brand Bondi Sands, globally known for its self-tanning and suncare products, has partnered with Quadpack to develop the airless packaging for its new SPF range, Hydra UV Protect. Bondi Sands’ new launch brings Australian eco-conscious beauty to the global stage.
A Flawless Duet
Makeup artist to the stars, Charlotte Tilbury has revealed her biggest launch of 2019: NEW! Airbrush Flawless Foundation, an innovative natural matte finish foundation that is available in 44 shades. Quadpack has partnered with the brand to create a perfect match for the product, a Flawless Bottle of frosted glass with a rose gold lid that evokes the Art Deco glamour which has long inspired Charlotte’s beauty aesthetic.
From sketch to shelf. The story behind the Franck Muller perfume bottle
Precision, creativity, craftsmanship, heritage and innovation; the art of horlogerie and perfume have much in common. Franck Muller, the prestigious Swiss watchmaker, decided to explore this special relationship with the creation of five exquisite Franck Muller eau de parfums. Quadpack’s product development team made the magic happen for this very special project.
Korean brand The SAEM embraces wood for its new masculine range
Korean brand The SAEM is all about nature. There, it finds inspiration for its products, which focus on natural ingredients and healthy beauty, with an emphasis on ethnic wisdom and a deep respect for the environment. When it developed its new prestige skincare range for men, it wanted the packaging to reflect its ethos, so wood was a natural choice.
A touch of packaging magic for Charlotte Tilbury
Forget about dark circles and imperfections. Charlotte Tilbury's Magic Away Liquid Concealer offers full coverage for great-looking skin, every day. This make-up essential comes in a gorgeous 4ml twist flow pen custom-developed jointly by the brand and Quadpack, to offer precision application and a look that’s pure luxury.
Wood with a golden touch for Loewe Esencia
Loewe is known for enduring luxury, blending classic substance with modern aesthetics. Its Loewe Esencia Eau de Parfum fragrance was launched in 1988, yet is continually refreshed, making it relevant and desirable for today’s generation of men. So, too, the latest flanker, which comes in a dramatic black bottle with a stunning wooden cap, created by the master craftsmen at the Quadpack Wood factory in Spain.
Celebrity treatment for Hollywood Flawless Filter
Charlotte Tilbury Hollywood Flawless Filter is a customisable complexion booster that has the versatility of a face primer, the mega-watt glow of a highlighter and the perfecting properties of your favourite digital filter. It contains special ingredients that help to soft-focus, illuminate skin and make lines and pores appear smoother.
Collistar Rosetto Unico turns lip colour into sensory delight
Rossetto Unico is Collistar's new premium lipstick. Available in 16 vibrant shades, its rich, creamy and ultra-comfortable texture glides onto your lips, for long-lasting colour that doesn't smudge. A companion product to Collistar's best-selling Mascara Unico, Rosetto Unico deserved a premium treatment in terms of packaging.
Stackable, portable perfection from Trinny London
Trinny London's capsule range of cream-based make-up offers stackable, portable perfection, in signature packaging developed by Quadpack. 'The Stack' enables you to build your own personal make-up kit with a choice of face, eye, cheek and lip colour. The products come in transparent 5ml pots which click together in an attractive stack that also makes them ideal for travel.
Home fragrance goes luxe with Lalique
Lalique Odyssée is an exceptional diffuser which embodies the essence of the brand’s refined expertise. With a choice of three perfumery creations held in a crystal bottle, this is home fragrance raised to new heights of luxury. Its gleaming zamak cap and beautiful gift box were proudly developed by Quadpack.
Sea meets wood in Acqua di Giò Absolu
Giorgio Armani's Acqua di Giò Absolu fragrance for men celebrates the union between fresh water and warm wood. Maintaining the iconic shape of the Acqua di Giò bottle, it is topped by a unique cap made of sustainably-sourced ash wood, made at the Quadpack Wood factory.
- Jo Webb
- Brand Launch -> QP Latest Launches
- Created 25 Sep 2018
- Modified 02 Oct 2018
- Hits 4640