Rieke®, part of the TriMas Packaging group, is celebrating its 100-year anniversary. As one of only a few packaging companies to reach this milestone, Rieke has proven it has a unique ability to adapt and refocus its business model across generations, successfully managing through economic cycles to remain a front runner in developing new products to provide innovative solutions to its customers.
Over the last few years, we have seen dramatic growth in online sales with more people doing their shopping online. The global pandemic only accelerated this growth and we believe this trend is set to continue for years to come.
There is now a profound requirement for packaging to be optimized for the e-commerce, direct-to-consumer supply chain, ensuring the product arrives as intended and giving consumers the in-store experience without having to actually set foot in a shop.
What are the challenges brought by e-commerce?
Products passing through the e-commerce channel have to withstand more frequent and rigorous handling: statistically, a package is handled on average more than twenty times (four times more than traditional bricks-and-mortar retail) and, anecdotally, it is more likely to be tossed into a van or dropped on a doorstep. If the packaging is insufficiently robust, the costs to the brand owner can be significant. Replacing a destroyed item can cost up to 17 times as much as shipping, but the damage to your reputation can be even greater.
A particularly challenging product category for the small parcel delivery channel is liquid products, which can commonly break and leak during shipping. As consumers become more comfortable with ordering everyday liquid items on online platforms, the need for packaging designed to withstand e-commerce fulfillment increases.
How does Rieke fulfill e-commerce requirements?
As a leading global player in dispensing systems, the challenge of e-commerce fulfillment has been a major R&D focus for Rieke. Our aim has been to deliver innovations that allow liquid products to reach the consumer without damage or leakage – eliminating the need for multiple layers of secondary packaging.
We've also worked directly with Amazon, the world's leading e-commerce platform to create frustration-free packaging solutions.
How do Rieke's e-commerce dispensers benefit Amazon's customers?
After visiting Amazon’s corporate office and labs, we were able to get valuable input from Amazon to develop solutions which would overcome the challenges of shipping liquids. Amazon shared its knowledge of common failure modes in existing trigger sprayers and we worked to fix the issues.
This resulted in the production of less waste, and accordingly, a significant reduction in complaints due to packaging. Fulfillment processing times are also reduced, in addition to costs through the elimination of unnecessary packaging components.
How does Rieke meet the new challenges faced by e-commerce dispensers?
In addition to offering products that do not break or leak when shipped, we also have established our own ISTA-6 test labs in-house to do our own testing. The ISTA-6 tests are Amazon-approved and are a guarantee that Rieke products comply with Amazon's e-commerce requirements.
We were the first company to market with a product range designed to meet the challenges of e-commerce, but we haven't stopped researching and developing new options so that we can continue to improve the experience.
This evolution of our products is a continuous process, and, as standard, all of our new product development will be e-commerce friendly.
Which other Rieke e-commerce dispensers have significantly impacted the market?
We are constantly looking at ways in which we can improve our products further, and because of our tireless work to enhance the options available on the market, we are recognized as a market leader in the field.
Our LDS-2e lotion pump was a Diamond Finalist of the Dow Packaging Awards in 2018. It is Amazon certified as 'frustration-free packaging', guaranteeing a leak-free product, and was the first of its kind.
Other lotion pump dispensers have also had a significant impact on e-commerce, as well as our foamers.
Contact Rieke to find out which of its e-commerce ready dispensers is best for your product.
Rieke's AllPlastic Bellows Pump is now more sustainable than ever
Rieke’s Taplast AllPlastic pump, now contains 100% polyolefin materials, which will make the recyclability process fully ready for the circular economy. The enhanced AllPlastic Bellows pumps provide ease of recycling, yet with the same performance as TPE.
Rieke’s Amazon-certified innovations equip liquid products for online shopping
COVID-19 not only increased the volume of online deliveries, it has also fundamentally changed online shopping behavior. This altered shopping behavior presents a serious challenge for suppliers of liquid products: the product category is designed for brick & mortar shops, rather than for small parcel delivery channels. Products passing through the e-commerce channel have to withstand more frequent and rigorous handling.
Recycle-ready dispenser keeps beauty industry clean
Rieke has recently launched a new dispenser pump onto the market that has been designed so that it can be fully recycled after use. The patented Mono™-2 pump is recycle-ready, with all parts of the dispenser produced from a single monomer grade so that the consumer does not need to separate the product in order to recycle it, nor does the dispenser add any contaminates into its recycling stream.
Rieke showcases first-of-its-kind, monopolymer Mono-2e Lotion Pump
As a market leader we understand our responsibility in shaping the industry. That is why, we have spent over two years developing a revolutionary single polymer “Mono-2e”, a groundbreaking new product that is ahead of global plastic legislation!
Rieke's sustainable Taperstack caps offer a reduced carbon footprint
Rieke's TaperStack patented interlocking design feature, preserves the concentric shape of the cap. TaperStack cap nest together and pack as logs in the carton. Nested packing protects the shape of the closures during shipping and warehousing, improving case utilization, and ensuring the caps arrive to the filling line unwrapped.
Rieke's easy to use dispensing pumps for Quick Service Restaurants
The Quick Service Restaurant industry has growth steadily throughout the years. Some QSRs combine the services of an eating establishment with the ability for customers to have some freedoms through self-service features, such as sauce stations. These sauce stations also feature controlled-volume dispensers, like our easy to use RS-30.
Rieke provides controlled dispensing for quick service restaurants
As a market leading in dispensing pumps for the QSR market, Rieke proudly supplies global leaders to help dispense products such as syrup bottles for flavored coffees. Our pumps such as the RS-10, dispenses a set volume of syrup with each pump of the dispenser, from 5ml to 30ml. Its controlled and accurate dosage ensures that customers receive the same amount of flavoring in their coffee, each time.
Sustainable Taperstack™ Caps
One pain point that various food companies in the United States had, was the warping during shipping and warehousing of their food caps. In addition, many experienced increasing incidences of cross threading and line stoppages during filling line-capping operations. Rieke’s highly qualified engineers stepped to the challenge and developed a solution, which solved companies’ issues, with their suppliers.
LDS-2e first to the market e-commerce dispenser pump
Amazon is leading the field and changing the rules of the retail market. Despite impressive growth in multiple categories, shipping liquids was proving to be especially tricky. Rieke rose to the challenge and engineered various e-commerce friendly dispensing pumps and triggers that passed Amazon's stringent performance criteria.
PCR solutions – Linfa dispensing pump
We understand that our customers have ambitious sustainable commitments. Therefore our new Linfa dispensing pump is made from up to 50% PCR, significantly reducing carbon footprint, while maintaining its optimum performance and keeping the product’s integrity with its no metal contact design.
PCR solutions: Push pull caps
Our new Push Pull 01 is made from up to 50% PCR, significantly reducing carbon footprint. While maintaining its optimum performance and keeping the product’s integrity. Rieke’s Italian manufactured Push Pull 01 is ideal for dishwasher detergents or other cleaning products.
Swift Doser sprayer for accurate animal medicine
The Swift Doser features a user-friendly ergonomic design that delivers an accurate calibrated dose each time, from 0.5 to 3ml, enabling it to be tailored to individual customer and product requirements, giving any animal an accurate dose of medicine anytime without any struggles.
Rieke and Amazon partner to develop first leak-free sprayer
Rieke and Amazon have partnered to develop the first leak-free sprayer to enhance customers' satisfaction and have frustration-free packaging. The Ultimate E Trigger is a product that has been designed from the ground up to meet Amazon's ISTA 6 standards and is 'Frustration Free Packaging' Certified.
Rieke's parent company TriMas completes giant acquisition of Plastic Srl
Rieke's parent company, TriMas, has completed its previously announced acquisition of Plastic Srl, a privately-owned manufacturer of polymeric caps and closures for home care product applications, located in Forlì, Italy, which will enable expanded product and manufacturing capabilities.
- Jo Webb
- Created 23 Nov 2021
- Modified 23 Nov 2021
- Hits 139