A genius marketing campaign deserves a genius label. That’s why the team behind Bulldog toiletries approached Royston Labels for their latest project: an eye-catching promotional tag that could be affixed to their male grooming products for added shelf presence.

The label, which features a bulldog, the brand mascot, and the words “Man’s Best Friend”, is a quirky and innovative way of bringing value to an already fantastic product.

Lending extra height and room for information, the tag was crafted specially from a bespoke material manufactured in the UK, and it has been printed on both sides to maximise space. The tag boasts an ultra-glossy finish and is fully waterproof. It has been applied to the product using an ultra-strong adhesive to ensure it doesn’t detach during use.

Quirky, inventive and aesthetically appealing labels just like this one are a favourite for the Royston Labels team – not simply because they require us to think outside the box, but because they pose a technical challenge that keeps us in a state of constant improvement, where we are always rethinking and refining our processes. Here’s hoping we get our hands on another project like this soon.