Lush creates Emotional Brilliance with STO glass

Emotional Brilliance is a new cosmetic line from the ecological Lush cosmetics brand. Lush are the first company to choose glass for a container used across the range of eye shadow, eye liner, mascara, and lipstick. As well as being ecological, glass is also recyclable and sterile. 

New Lush packaging by STO is a brilliant example of what can be achieved with a standard container. The brand has taken a 5ml "dropper" bottle from Stölzle Flaconnage and adapted the neck to accept different applicators for four products: eye shadow, eye liner, mascara, and lipstick.

The STO bottle’s heavy base provides a quality look, emphasised by the printing carried out by STO’s decoration factory: a reversing out on white, allowing the colour of the contents to spell out brand details.   

Emotions are used for the names across the range, the colours contributing to the brilliance of the look, providing a unique, stand-out cosmetic brand.

Stölzle Flaconnage is a member of the Stölzle Glass Group, headquarters in Austria, experts in both custom design and standard glass containers for Perfumery and Personal Care, and Prestige Spirits. The decoration factory offers state-of-the-art technology including hot foil blocking and multi-colour spraying.