A company name is a unique verbal designation of an organization that helps identify it and distinguish it from competitors in the marketplace. It can consist of one or more words and must be unique, visually appealing, memorable and relevant to the brand.
Naming is needed to:

• create a recognizable brand
• attract attention and be remembered by potential clients
• convey the basic idea and philosophy of business
• distinguish a company from competitors in the market
• To protect intellectual property.

A well-designed and appropriate company name can be a key factor of success, so it should be chosen with great responsibility.

Ways to come up with naming

• Associative method. You can start by identifying key words related to brand activities and look for associations. For example, for a coffee company, you could use the words "flavor," "heat," "energy," etc.
• Abbreviation. Using the first letters of the word that make up the name of the company. For example, a company called "Speedy Repair LLC" might be called "SR".
• Use of geographic location. For example - California Fruit.
• Word games: you can use words with similar sounds, rhymes, or distorted words to make the company name more memorable. For example, "Let's make some noise!" for an event management company.
• Combination of two words: combining words related to a company's activities to create a new name. For example, "Eco-services" or "Rapid Delivery."
• Name Generators. Turbologo name generator is a tool that is designed to automatically create unique and creative names for various businesses and projects. This service can be very useful for all entrepreneurs, especially those who do not have enough time or inspiration to come up with unique names themselves. The results are automatically displayed and users can choose the most appropriate and interesting names for their projects.
• Using the founder's name: This is generally common. For example, the well-known and beloved Hewlett-Packard was named after its founders Bill Hewlett and Dave Packard. To decide whose name would go first, they flipped a coin. The winner is obvious.

Tips for naming a company

1 short and memorable.  
2. Avoid words and phrases that may limit your company in the future (such as mentioning a particular product or location).
3. Think about how your name will look visually (logo, packaging, advertising, etc.).
4. Consider using a company name that is relevant to your business (e.g., words related to dynamics, innovation, etc.). 
5. Test the name on people to make sure it is easy to pronounce and remember.

Conclusion

Coming up with a name for a company or brand is a creative and complex process that requires some knowledge and skills. Try using different techniques such as brainstorming, linking keywords, experimenting with different languages and terminologies, wordplay, and using name generators such as Turbologo. Don't forget that the best names for companies not only have easy pronunciation and memorability, but also convey your company's values.