Packaging 2 GO: Functional, Eco-Friendly and Eye Catching!

  • Think Tank Media

When you live and commute in London it's easy to understand the meaning of "being in a rush". You're often running late for something: work, the gym, meeting friends. Or sometimes it's just a state of mind—you don't have anywhere to be, yet you feel compelled to hurry, to move, to act.

Lately, more and more people feel stuck in this state. They feel they have no time, and even stopping for food is an inconvenience. We think it's for this reason there's a trend toward innovative packaging for to-go food, so people can just grab and GO!

Creating compelling takeout food packaging is a real challenge because it needs to consider:
- Appealing colour combinations
- Materials, as eco-friendly as possible
- Usability: It should not be too eccentric, since often the customer will eat their food directly out of this packaging
- Functionality: Will it keep it warm? Will it leak? Will it prevent wilting? Will it be easy to eat from without sitting down?

With that in mind, we highlight some of our favourite 2 GO Packaging projects in the images.

  • Mike Webber
  • Product Info
  • English
  • Created 02 Sep 2015
  • Modified 11 Jan 2016
  • Hits 912