For most of their 75 years, the people at Carma Labs have made just one thing: Carmex Lip Balm, packaged in the familiar clean white jar with the yellow lid and loved by generations of consumers. When Carma Labs recently introduced Carmex Skin Care products, they found a valuable partner in TricorBraun that not only helped them to source a unique package for their Carmex Healing Cream, they also provided a turnkey operation solution that freed Carma Labs to do what they do best: formulate great products, nurture their exceptional brand and focus on sales and marketing. It’s a partnership that’s working – the new Healing Cream in the handy yellow tin has exceeded expectations after its exclusive launch in a major drug store chain.
An American Story With a Global Twist
A true mom-and-pop story, Carma Labs started on the stove top of its founder and pretty much stayed right there in that Wisconsin kitchen for half a century, growing steadily and winning legions of fans. While still proudly family-owned and Wisconsin-based, the founder’s grandsons have changed things up a bit, substantially and successfully expanding the lip balm line and, more recently, working to extend the Carmex brand into the skin care category.
It was the national launch of Carmex Skin Care and an order for an exclusive package from a major drug store chain that brought Carma Labs and TricorBraun together. With limited resources, a short window of opportunity and an idea to package the new Healing Cream in a unique tin that none of their suppliers could seem to find, the people at Carma Labs needed a hero...and that’s when TricorBraun sales representative Terri Sheppard called. They weren’t a customer yet, but Terri knew what Carma Labs was looking for and she knew just where to find it. She’d just seen it while working with TricorBraun Mexico and because of TricorBraun’s extraordinary global sourcing capabilities, she knew she could deliver it to Carma Labs quickly and on budget.
TricorBraun’s unique global reach was exactly what Carma Labs needed to source their tin. While they continued to work with Terri, they found that TricorBraun’s broad capabilities, strong relationships, extraordinary customer service and indisputable ingenuity were about to make the job easier than they could have imagined. In fact, as the project progressed, Carma Labs learned that TricorBraun could provide a complete operation solution for the Healing Cream launch including package design, component sourcing, product filling, shrink wrapping, carton display design and production and finished good pack out. Best of all, as a result of TricorBraun’s partnership and ability to manage all aspects of the project, Carma Labs realized significant overall cost savings and was able to launch the Healing Cream on time and in exactly the tin desired.
When Customers Find Out What TricorBraun Can Do For Them, They Are Amazed
Not just distribution or design or sourcing or coordination or engineering or the ability to work quickly, creatively and globally. TricorBraun is all of these things. The company is there to make its customers' products work.
TricorBraun acquires Pacific Bag
TricorBraun, a global packaging leader, has acquired Pacific Bag, LLC, one of the largest independent U.S. distributors of flexible packaging. The company will combine Pacific Bag with its existing flexibles business, Taipak, to create TricorBraun Flex, a new business unit focused on flexible packaging.
Tricorbraun appoints Declan McCarthy Chief Financial Officer
TricorBraun, a global packaging leader, has appointed Declan McCarthy as Chief Financial Officer, effective immediately. Reporting to President and CEO Court Carruthers, McCarthy is based at the company’s Global Support Center in St. Louis. A 30-year finance veteran, McCarthy oversees all aspects of the company’s financial functions. He serves on TricorBraun’s Executive Leadership Team, playing a key role in business planning and strategy.
TricorBraun to demonstrate how CPG brand owners can develop e-commerce packaging solutions that win consumer loyalty at inaugural E-Pack Summit
Becky Donner, senior vice president of Marketing, Design & Engineering at global packaging leader TricorBraun, will discuss e-commerce opportunities for consumer packaged goods (CPG) brand owners at the inaugural E-Pack Summit in Chicago on September 18. She will demonstrate why an understanding of consumer behaviors can help brand owners better understand the packaging features and functionalities that will lead to sustained brand loyalty.
Recycled hangers reincarnated into a dish cap - Seventh Generation introduces new 100 percent post-consumer recycled dish cap
Working closely with TricorBraun, Seventh Generation, has introduced a new green cap for its Natural Dish Liquid, which marks the first liquid dish soap packaging to be made completely of post-consumer recyclable materials.
Liberty Property Trust signs TricorBraun, Inc. at Shopton Ridge in Charlotte
Liberty Property Trust has leased 124,740 square feet of space at its new Class A, LEED® certified building at 3923 Shutterfly Road in Charlotte to TricorBraun, Inc. The 158,760 square foot distribution facility is on schedule to open in late June. It is one of two Liberty buildings in Shopton Ridge to pioneer 36-foot clear heights and 54-by-50-foot column spacing in the Charlotte market.
TricorBraun honored with two IoPP Ameristar Package Awards
TricorBraun, a global packaging leader, won two 2018 AmeriStar Package Awards from the Institute of Packaging Professionals (IoPP), recognizing innovation and excellence in packaging design. Marking TricorBraun’s 15th and 16th AmeriStar honors, the company won awards for packaging design in the Beverages, Alcoholic and Industrial/Commercial categories.
TricorBraun wins Best of Show, record number of NACD packaging awards
Global packaging leader TricorBraun has been awarded the National Association of Container Distributors (NACD) Best of Show in the 2018 NACD Packaging Awards, marking the 11th time the company has been recognized with the prestigious honor. TricorBraun received a company record of 12 NACD awards, including Best of Show, Best Use of Stock Packaging (bronze medal), six gold, two silver and two bronze medals. The company garnered more awards and more gold medals than any other distributor.
Tricorbraun's Ecommerce Team, Packaging Options Direct, puts a new spin on packaging with 360-degree images
Packaging Options Direct (POD), a division of global packaging solutions leader TricorBraun, has experienced a significant rise in website traffic and increased sales since the addition of 360-degree spin product images to its website.
TricorBraun designer to serve as juror for Industrial Designers Society of America student competition
Samantha Juna, TricorBraun industrial design manager, will serve as a juror in the Industrial Designers Society of America (IDSA) Student Merit Awards competition at the University of Illinois today, March 9. Samantha Juna industrial design manager at TricorBraun will serve as juror at IDSA Student Merit Awards competition.
TricorBraun’s consumer research shows that moms also prefer scoops that are appropriately-sized for dosing, incorporate dosage indicators and have a grippable handle
TricorBraun conducted qualitative research to understand consumer behavior, preferences, needs and experiences with different scoop designs. Insights gathered directly from consumers about what they prefer and how they interact and use scoops enables TricorBraun’s packaging consultants to understand which scoop solution is preferred for infant formula powders, and identify future design opportunities.
TricorBraun acquires leading healthcare packaging company
TricorBraun Inc., a leading packaging solutions company, has acquired Package All Corp., a 33-year-old healthcare-focused packaging distributor headquartered in Bayport, New York. As a result of this transaction, Package All has become a wholly-owned subsidiary of TricorBraun but will continue to be led by its current executive team.
TricorBraun honored with marketing communications awards in international competition
For the second consecutive year, TricorBraun Design & Engineering Group's Marketing Communications Manager Charmaine Laine has won three awards from MarCom Awards. An international competition honoring creative excellence in marketing communications, MarCom Awards is one of the industry's largest competitions with more than 6,000 entries submitted.
TricorBraun has acquired Canadian-based Taipak
TricorBraun, a leading packaging solutions company, has acquired Canadian-based Taipak, a flexible packaging solutions provider headquartered in Richmond, British Columbia. "The acquisition of Taipak represents a true milestone for TricorBraun: It's the very first time in our more than 100-year history that we have entered the flexible packaging industry," said Keith Strope, Executive Chairman of TricorBraun. "It's a move that significantly increases our product offering and capabilities."
How brand owners can win the race to e-commerce-friendly packaging
Rigid packaging leader TricorBraun today released a new digital magazine addressing the e-commerce challenges and considerations faced by consumer-packaged goods (CPG) brand owners, and how they can increase opportunities for growth with the right packaging strategies and solutions.
TricorBraun names new president and CEO
TricorBraun, a global packaging solutions leader, is pleased to announce that Court Carruthers will become the company's President and CEO effective October 30, 2017. He succeeds the company's long-serving President and CEO, Keith Strope, who will become Executive Chairman. Strope noted the move is part of a long-term succession plan. "To accommodate our aggressive growth strategy, we need to continue building strong leadership into the future. I have enjoyed working with Court as a member of our board and am excited about working closely with him as CEO. I look forward to focusing my time on our longer-term growth efforts as Executive Chairman."
TricorBraun hires industrial designer
TricorBraun Design & Engineering Group today announced that Eileen Krumm has joined the company as an Industrial Designer. She reports to Industrial Design Manager Samantha Juna and is based in Oak Brook, Illinois. In this role, Krumm designs and develops custom rigid packaging solutions for CPG (consumer packaged goods) brand owners located across the globe. With market insights and consumer trends in mind, Krumm works directly with clients to understand their needs and design imaginative concepts specific to required materials and manufacturing processes.
TricorBraun Limited celebrates one-year anniversary; packaging solutions leader continues to grow UK office
TricorBraun Limited, the European subsidiary of TricorBraun, is celebrating the one-year anniversary of formally organizing its office in the United Kingdom, according to Joe Mazzilli, Sales Director - Europe. "We've had a presence in the UK and Europe for more than five years," said Mazzilli. "But establishing roots with the opening of our facility shows commitment to a longer-term strategy. We continue to expand our customer base in Europe and revenue is up."
Ergonomic efficiency: TricorBraun's EZ scoop shown to reduce ergonomic stressors
TricorBraun releases new reports outlining research findings and offering best practices for EZ Scoop placement. New research commissioned by rigid packaging leader TricorBraun shows that in addition to eliminating the need for consumers to dig their hands into powder to retrieve the scoop and compromise hygiene, the EZ Scoop improves ergonomic exposure for assembly line workers without affecting operational efficiency.
TricorBraun acquires Pennsylvania-based packaging supplier
TricorBraun has acquired Continental Packaging Associates, a third-generation, family-owned packaging supplier, according to Keith Strope, President and CEO, of TricorBraun. "CPA is a great strategic fit with a good legacy and reputation," said Strope. "It's family-owned, much like TricorBraun started out".
Helping brand owners navigate the packaging material selection maze
Rigid packaging leader TricorBraun has released a new report addressing challenges faced by brand owners when it comes to selecting the right packaging materials. The white paper outlines how brand owners can identify the right packaging materials to balance brand requirements and consumer preferences with packaging content to mitigate risk, extend shelf life and avoid higher costs.
TricorBraun announces new management positions
To support current and future growth, TricorBraun has announced two key management moves, according to Keith Strope, President and CEO, of TricorBraun. Brett Binkowski, a 20-year veteran of TricorBraun, has been named to the newly created role of Chief Commercial Officer, said Strope.
Dixie Elixirs partners with TricorBraun under an aggressive six-month timeline to meet the latest cannabis regulations with a custom packaging design solution
With legalization for medical and recreational use occurring just five years ago in Colorado, cannabis sales exceeded $1 billion in 2016 alone which is a 30% increase. According to the Arcview Group, this industry is estimated to reach nearly $22 billion in total annual sales in the US by 2020.
TricorBraun agrees to acquire Canadian packaging solution company
TricorBraun has agreed to acquire Canadian packaging solution company Salbro Bottle to strengthen TricorBraun's Canadian presence. TricorBraun has entered into a definitive agreement to acquire Canadian-based Salbro Bottle, a 27-year-old packaging solutions company.
TricorBraun receives most medals at 2017 National Association of Container Distributors, company takes home four gold medals
TricorBraun, a leading packaging solutions company, announced it received a record number of medals at the NACD (National Association of Container Distributors) 2017 Packaging Awards. Of the company's 10 medals received at the NACD competition this year, four were gold, four were silver and two were bronze.
TricorBraun commits to major recruiting effort
TricorBraun has undertaken an aggressive new program to hire employees - especially people who might be interested in sales, according to Keith Strope, President and CEO, of TricorBraun. "We see tremendous growth opportunity in the packaging industry," said Strope. "For our organization, organic growth is an important goal and we are making the important investments that will allow us to achieve that growth."
- Gratiela Adriana Stefan
- Brand Launch
- Created 14 Aug 2012
- Modified 31 Aug 2015
- Hits 4124