Internationally recognized package design firm, TricorBraun Design and Engineering has changed its name to TricorBraun Design and Innovation. The company is a subsidiary of TricorBraun, one of North America’s largest suppliers of bottles, jars and other rigid packaging components.

“Throughout TricorBraun, innovation is a priority. Whether it is administration, operations, sales or design, we are constantly looking for newer, better, more efficient and creative ways to do things. Perhaps the most visible area of innovation is in our design group. With this in mind, we have changed the name to TricorBraun Design and Innovation,” Keith Strope, TricorBraun CEO, said.

The Design and Innovation group provides award winning creative services without charge to businesses that purchase from TricorBraun. Now housed in a new, larger facility in Chicago, Design and Innovation has also broadened its services. The expanded staff includes industrial designers, engineers and graphic designers that are uniquely qualified in every aspect of packaging design, development and production.

With a fully functioning focus group facility on site, consumer research can conveniently be conducted. The contemporary video conferencing system allows customer and manufacturers to become more directly involved in the creative process, increasing the speed to market. There has also been a significant upgrade in software and hardware that includes enhanced modeling capabilities.

“Adding innovation to our name emphasizes our broadened capacity to quickly address the new challenges facing the packaging industry including: sustainability, new materials and technological advancement. It also embraces our commitment to increase speed to market.” Craig Sawicki, TricorBraun’s chief creative officer said.

TricorBraun has more than 40 locations in the United States, Canada, Mexico, Europe and Asia. Its primary focus is on packaging for: personal care; nutritional supplements; cosmetics; health care; food and beverages; as well as industrial and household chemicals.