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White paper on bringing innovations to market by TricorBraun’s chief creative officer is available on the TricorBraun web site

  • TricorBraun
Product Development Services, Package Design, General Business Services, Marketing, PR Services

"It takes a multi-player team to bring innovations to market" is a white paper written by TricorBraun Executive Vice President and Chief Creative Officer Craig Sawicki. It details this leading packaging development company's approach to nurturing innovative package designs to make them commercially successful.

The paper can be read at the TricorBraun web site by accessing this link:


The main thrust of the paper is that, while packaging thrives on innovation, an innovative package design alone will not ensure commercial success. That will require the collaboration of packaging engineers, quality assurance specialists and market research analysts.

Can the package be cost-effectively manufactured? Can it be filled at efficient production speeds? Is there a market demand for it? Will the design get the product to market quickly? Those critical questions must be addressed.

The paper includes three examples of a variety of innovations the company has commercialized. As a full-spectrum developer of packaging, TricorBraun has the expertise and experience to shepherd its own innovations through the development process to commercial success.

It also proactively seeks out innovations in the broader packaging industry that it can develop in collaboration with the designer.

See also

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Consumers are eager to learn about spirits, and millennials in particular are willing to open their wallets for high-end, premium spirits. In many industries, including spirits, this has meant a scrapping of “old world” brands that were revered by their parents. Meanwhile, brand owners are responding by creating excitement with new products and new ways to interact with consumers. Here are four ways changing consumer preferences are impacting the spirits market – and your packaging strategy.

Brewcraft USA partners with TricorBraun to transform a carboy into the Genesis Fermenter

With a long list of objectives in hand, Brewcraft USA—who had been purchasing stock bottles from TricorBraun for several years— asked, what if we could develop a carboy that is not only safe and sustainable, but does more than a typical carboy that was designed to hold and carry liquid. The TricorBraun Design and Engineering team used their expertise to create a truly unique and innovative product offering for the home brewing industry.

Tricorbraun appoints Declan McCarthy Chief Financial Officer

TricorBraun, a global packaging leader, has appointed Declan McCarthy as Chief Financial Officer, effective immediately. Reporting to President and CEO Court Carruthers, McCarthy is based at the company’s Global Support Center in St. Louis. A 30-year finance veteran, McCarthy oversees all aspects of the company’s financial functions. He serves on TricorBraun’s Executive Leadership Team, playing a key role in business planning and strategy.

TricorBraun’s consumer research shows that moms also prefer scoops that are appropriately-sized for dosing, incorporate dosage indicators and have a grippable handle

TricorBraun conducted qualitative research to understand consumer behavior, preferences, needs and experiences with different scoop designs. Insights gathered directly from consumers about what they prefer and how they interact and use scoops enables TricorBraun’s packaging consultants to understand which scoop solution is preferred for infant formula powders, and identify future design opportunities.

  • Company News
  • English
  • Modified 03 Sep 2015
  • Hits 1600