TricorBraun produces game-changing packaging for clients in the food space

TricorBraun is one of the world's leading packaging suppliers, and one of the keys to the company's success is the ability to help its clients go from a simple idea or concept to a delivered packaging solution. The process is also key for companies that need to revamp their existing packaging in order to keep current with trends or take their products in new directions. Full consultancy services set TricorBraun apart from many other packaging firms.

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Case Study: P28

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Case in point is the P28 project. The P28 brand is all about changing the game and they needed a package redesign and a decoration method to go along with that notion. The company was launched by three brothers in the baking business who decided they needed to get in shape and lose weight. Initially, they turned to exercise and nutrition but when that didn’t produce results, they turned to their personal trainer and nutritionist. In 2008, the brothers plus one introduced a bread and an original high protein spread.

Originally, the high protein spread was packaged in a “peanut butter style” jar and wasn’t well differentiated nor was it disruptive on shelf. According to Jeff Prince, Director of Operations, P28, “We wanted to get away from being just another typical spread jar on the shelf. We chose TricorBraun because of their game changing design capabilities, the quality of their work and their top notch communication.”

According to Samantha Juna, Package Design Manager, TricorBraun, “We looked at a variety of shapes, closures and different deco methods including labeling versus shrink sleeving the bottle but the big turning point came when we agreed to play up the sports angle and truly differentiate from a regular peanut butter. We explored surface changes, more pronounced textures and athletic silhouettes. We took inspiration from some of the sport drinks on the market. We essentially left the peanut butter category and went to nutraceuticals.”

Additionally she states, “The first approach was to take the original artwork and conservatively make it work with the new structure but P28 felt that a more playful look was needed while retaining the established sku colors and the logo positioning.”

The final artwork includes opaque areas where the text is clearly readable. This leads to a vignette that accentuates the shape and then a clear arch that reveals how much product is left.

Case Study: Renfro

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Another successful launch was carried out for Renfro Foods. The company was founded in 1940 in Fort Worth, Texas as a packaged spices and pepper sauce business. It later expanded to include syrups, jellies, preserves, chow chow, and other traditional southern US favorites. Today Renfro Foods is best known in its southern market for its innovative line of award-winning Mrs. Renfro's products and for its annual use of pink closures on its most popular products to benefit breast cancer.

Before there was Mrs. Renfro's, there was the Dixieland brand of chow chow, a "heritage" brand still popular with many of Renfro's loyal customers. Now the more than 50-year-old product has a new look, with bright labels and a new closure designed by TricorBraun.

"We still sell each year 100,000 jars of this classic southern relish, first made by my father in the late 1950s", says Renfro Foods president Doug Renfro. "The recipe is basically unchanged, and it is still popular, especially with older customers. But it was time for a new look, with simpler, more colorful labels and a more contemporary, color-coordinated closure."

"TricorBraun recently created a bright, colorful 'flame' closure for our new ghost pepper salsa", Renfro said, "and it was very successful with customers. That reminded me that custom printed closures are not much more expensive to produce than plain ones, and we decided to go ahead with this change that we have had in the plans for years."

TricorBraun designed a single decorated bright silver metal custom closure to serve both recipes. It echoes the red, white and blue colors of the labels in a design of concentric circles, and replaces the original package's custom white closure that carried dated 1950's copy. Copy on the new closure instead celebrates the product's more than half-century of Southern Hospitality.

Case Study: Ponzi

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TricorBraun is well-respected for its packaging solutions in the wine industry, so much so that the firm launched its subsidiary TricorBraun WinePak to keep up with projects. There have been many customers that have availed themselves of TricorBraun's services, such as Ponzi Vineyards.

From the time their founders first put a spade in the ground, Ponzi Vineyards has been deeply committed to respectful stewardship of the land, the vineyards, and the art of wine making. As a result, the Ponzi family has been innovating and leading the way for over four decades in the thriving wine industry of Oregon’s Willamette Valley. The guiding force has always been a commitment to maintaining and improving the health of their vineyards, the vineyard workers, and the environment.

As TricorBraun Winepak is also committed to environmentally sound packaging solutions, the winemaker was happy to have found a partner who was also looking to do the right thing for the right reasons. So while they were initially simply looking for a more responsible bottle, they soon found that the path to doing good was paved with unexpected benefits. One was that the eco bottle they sourced through TricorBraun Winepak was produced on the west coast using 75% post-consumer recyclable glass which meant that the environmental impact of manufacturing and delivery of the bottles was significantly reduced.

Ponzi Vineyards never stops looking for ways to do what’s right and, happily, neither does TricorBraun. To make their packaging even more environmentally sound, Gillian helped them source a 100% recyclable aluminum Stelvin screw cap - another first for an Oregon winery - and introduced cost savings by finding a more eco-conscious carton with a vendor whose manufacturing facility is near the plant that produces the eco-glass, saving on transportation costs and emissions.

While Ponzi Vineyards first used the new container to bottle their legendary Pinot Gris, TricorBraun Winepak now provides more than 90% of the glass used by Ponzi Vineyards and is proud to support their ongoing sustainability efforts.

Subsidiaries

TricorBraun produces game-changing packaging for clients in the food space

Case Study: P28

Case Study: Renfro

Case Study: Ponzi