With legalization for medical and recreational use occurring just five years ago in Colorado, cannabis sales exceeded $1 billion in 2016 alone which is a 30% increase. According to the Arcview Group, this industry is estimated to reach nearly $22 billion in total annual sales in the US by 2020. An industry in its infancy with an accelerated growth rate and a whole lot of regulation is one that Dixie Elixirs has been able to continue to successfully evolve with since day one. Colorado became the first state in the nation to open recreational dispensaries and the first place in the world where marijuana is regulated from seed to sale.
Changes are frequent and so are the bills that are introduced. An article in Colorado Politics explains, just two weeks into the 2017 Colorado legislative session, lawmakers introduced six bills concerning the state's legal weed. Regulations are not unfamiliar to Dixie Elixirs, a leader in the industry since 2010, with regard to research, education and advocacy.
In 2014, they were required to move their packaging from glass to brushed aluminum and in 2015 from aluminum to plastic. According to Joe Hodas, chief marketing officer, Dixie Elixirs, "When various regulations arose in both 2015 and 2016, we were already working with legislators. We actively participate in open forums and debates within the public health sector where it is important that dialogue remains open and ongoing so that all can express their concerns. We have the best interest of the state in mind." Over the years, they are proud to say, that they have become a trusted source for innovative, safe, effective and delicious cannabis products.
Hodas goes on "And we were a top selling THC-infused carbonated beverage when the new regulations came about that required a complex combination of requirements including tamper evidency, child-resistant closure (CRC) that was re-sealable, and a dosing cup that was integrated as part of the package. For us, the product also had to retain carbonation. The total solution didn't exist as an off-the-shelf option."
Dixie Elixirs had worked with TrcorBraun for stock packaging but this was the first time they would engage with them for an innovative, custom packaging solution.
"We consider the Dixie Elixir bottle to be the hallmark or flagship of our brand and without meeting these regulations, our product could have been pulled from the shelf" explains Hodas.
Targeting 4/20, a cannabis holiday, for the relaunch meant that there was no time to waste in exploring, developing and sourcing:
- a CRC feature was built into the dosing cap to seal the bottle
- an opaque PET plastic so that you could not see the product
- a shrink sleeve for tamper evidency
- a solution that was still aligned with the established brand image
According to TricorBraun packaging consultant, Mike Gordon "Every day we didn't deliver, we risked being off the shelf so with a slight change in bottle shape and a squeeze and turn/jigger style closure similar to that found on mouthwash, we knew we were on the path to success quickly, engaging in meetings on the fly to continue to tweak and perfect the design as quickly as possible." Gordon managed the Gantt Chart, decision trees and timelines.
According to Gerald Christian, TricorBraun design engineer, "The look needed to be as consistent with the current angle of the bottle's shoulder and the overall diameter as possible. Perhaps the biggest challenge was in retaining the pressurized seal for carbonation". Gregg Aukeman, TricorBraun package qualification manager, remarks, "Testing included internal pressure decay, elevated temperature, freeze/thaw and failure mode analysis. We had to learn the product, its limitations and process parameters before we could define the package." These critical factors have a direct impact on the packaging with regard to functionality.
"We worked closely with Dixie Elixirs to define the parameters of the project that had to be met from a regulatory standpoint and after we had a better understanding, we investigated the product and how it would perform to develop a feasible packaging solution," explains Christian. He goes on to explain, "Collaboratively, we learned the product life cycle and Dixie Elixirs gave us access to their process to better define the packaging. They utilized us as an extension of their team."
Hodas described the process this way, "They (TricorBraun) pivoted with us. It was unchartered territory for all of us. Without the depth of their resources, the partnership we have developed over time and the insight and flexibility they offered, that pivot point wouldn't have been there. They would take the information and run with it…always making sure it would work and pivoting as needed."
The dosing cup is a little below the legal dosing amount because Dixie is concerned about consumer safety. Optimizing the cap was key so that taste and carbonation were not sacrificed.
"We added a bead to the plug of the stock closure to create a more robust seal and to aid in the prevention of carbonation loss – this was a more cost effective solution," says Aukeman. Gordon adds, "Our team dove in to a fairly new, highly regulated industry head first and applied their learnings effectively along the way. Understanding the product under dynamic conditions and allowing us to modify the design to suit this helped us help them get back on the shelf in a timely manner."
Additional cost efficiencies were found in using an existing preform with custom blow cavities designed for the new bottle shape. A shape that remains true to the brand image.
TricorBraun developed, sources, warehouses and ships for Dixie Elixirs and has "Reinvented their supply chain process to meet the requirement to fill the bottles in each state: Colorado, Nevada, California and Arizona. All of this in six months' time" says Gordon.
Hodas remarked that as each state legalizes "We hope that they are cognizant of what we've done and how we've done it. Why reinvent the wheel? We've been diligent about addressing questions and meeting regulations. About four or five months ago, we rolled out some new flavors." Now with five SKUs, Dixie Elixirs flavors include: Berry Lemonade, Root Beer, Half & Half (Lemonade & Tea), Cherry Limeade and Fruit Punch.
Helping brand owners navigate the packaging material selection maze
Rigid packaging leader TricorBraun has released a new report addressing challenges faced by brand owners when it comes to selecting the right packaging materials. The white paper outlines how brand owners can identify the right packaging materials to balance brand requirements and consumer preferences with packaging content to mitigate risk, extend shelf life and avoid higher costs.
TricorBraun announces new management positions
To support current and future growth, TricorBraun has announced two key management moves, according to Keith Strope, President and CEO, of TricorBraun. Brett Binkowski, a 20-year veteran of TricorBraun, has been named to the newly created role of Chief Commercial Officer, said Strope.
TricorBraun agrees to acquire Canadian packaging solution company
TricorBraun has agreed to acquire Canadian packaging solution company Salbro Bottle to strengthen TricorBraun's Canadian presence. TricorBraun has entered into a definitive agreement to acquire Canadian-based Salbro Bottle, a 27-year-old packaging solutions company.
TricorBraun receives most medals at 2017 National Association of Container Distributors, company takes home four gold medals
TricorBraun, a leading packaging solutions company, announced it received a record number of medals at the NACD (National Association of Container Distributors) 2017 Packaging Awards. Of the company's 10 medals received at the NACD competition this year, four were gold, four were silver and two were bronze.
TricorBraun commits to major recruiting effort
TricorBraun has undertaken an aggressive new program to hire employees - especially people who might be interested in sales, according to Keith Strope, President and CEO, of TricorBraun. "We see tremendous growth opportunity in the packaging industry," said Strope. "For our organization, organic growth is an important goal and we are making the important investments that will allow us to achieve that growth."
For Performix and TricorBraun, it's hip to be square
Achieving easy container access while disrupting the category to deliver the best possible consumer experience was the objective and the result of a highly engaged and collaborative partnership between Performix and TricorBraun for the launch of the Performix Iridium line.
How nutraceutical companies can leverage packaging to disrupt, differentiate, and win in a crowded market
Rigid packaging leader TricorBraun has released a new report addressing challenges faced by nutraceutical brand owners and how they can drive consumer loyalty through packaging functionality. In the white paper, TricorBraun outlines: consumers' changing lifestyles, factors leading to shelf confusion for consumers, examples of how companies have used smart packaging as a solution, and packaging challenges and considerations specific to the nutraceutical market.
New survey names TricorBraun Winepak best bottle supplier of 2017 - respondents describe customer service as "dazzling"
According to a published report by Vineyard & Winery Management, the survey received more than 700 responses from across the nation and covered 25 categories. In the survey, respondents cited TricorBraun WinePak's "competitive prices," "range of choices," "delivery" and "high quality products."
An open and shut case: vitamin and dietary supplement consumers select packages based on ease and security of close, dosing flexibility, and intuitiveness
Vitamin and dietary supplement consumers' package selection decisions are driven by the ease and security of the dispensing close, dosing flexibility and intuitiveness, according to new research from TricorBraun, a leader in rigid packaging.
Read My Lips: lip balm consumers prefer convenient packages that make using lip balm fun
Female consumers prefer the size, fun and trendiness of lip balm stick packaging and the trendy, hygienic and visually appealing design of modern jar packaging, according to new research from rigid packaging leader TricorBraun. Consumers also favor the intuitiveness, size, portability and open/close ease of a new pop jar format compared to the traditional jar.
TricorBraun hires two new product design engineers
TricorBraun Design & Engineering Group announces the hire of Jay Lee and Jeff Bersch. Lee began in November and Bersch in January. The product design engineer at TricorBraun works with the industrial design team to transform 2D or 3D concepts into production ready solutions that can be properly molded. In addition, the design engineer engages closely with TricorBraun's in-house mold development center and/or outside development partners.
TricorBraun promotes Gregg Aukeman to Package Qualification Manager and hires Ryan Fichuk as Packaging Quality Engineer
TricorBraun Design & Engineering Group announces the promotion of Gregg Aukeman to Package Qualification Manager and expands the packaging quality team by hiring Ryan Fichuk as Packaging Quality Engineer
TricorBraun partners with Kenra Professional as they lead the way in snail CC creme for hair care
TricorBraun has partnered with Kenra Professional on a number of hair care package design projects over the course of more than 15 years. This one, however, is the first product of its kind in hair care and visually, it's a show stopper!
TricorBraun Awards Weener Plastics Inc., 2016 Development Partner of the Year
TricorBraun Design & Engineering Group has chosen Weener Plastics Inc. U.S. as the winner of the 2016 Development Partner of the Year Award. The partner was selected based upon a defined criteria and most importantly because of their proven ability to provide superior support and engagement for the successful outcome of one or more highly complex custom package design projects.
TricorBraun's two worldstar packaging awards bring total to 17 packaging awards in 2016
Two innovative rigid packages designed by TricorBraun have won awards in the 2017 WorldStar Packaging Competition, bringing the total number these packages have won to three apiece. The awards are for SmartMouth Mouthwash in the Medical/Pharmaceutical Category, and for Arta Tequila in the Beverage Category.
Consumer Preferences for Lip Balm
TricorBraun is pleased to announce upcoming consumer research focus group sessions being held to discuss and gather an understanding of consumer behavior and the drivers behind purchase decisions in the lip balm category. The focus groups will participate in a discussion surrounding ease of use, visual appeal and the fun factor for a variety of differently formatted packaging systems found in lip balm. TricorBraun to research consumer behavior and purchase drivers for lip balm.
TricorBraun marketing communication manager wins three awards
TricorBraun Design & Engineering Group's Marketing Communication Manager, Charmaine Laine, has won three marketing communications awards from MarCom Awards. Laine joined TricorBraun in July of 2015 and has expanded the marketing communication program.
TricorBraun increases global presence
TricorBraun announces an extensive European expansion via its subsidiary based in the United Kingdom. An expanded geographic coverage in Europe is good news for customers of TricorBraun on either continent as TricorBraun Limited's deep sourcing connections increase our product depth and breadth of stock and custom packaging. As a reflection of this expansion, the company will change the name from Packaging Design Limited to TricorBraun Limited.
TricorBraun promotes Matthew Ramsdell to VP, Design & Engineering
Formerly Director of Project Management, Ramsdell has been with TricorBraun since 2014. In his new role, Ramsdell will be responsible for managing design and engineering but also for the continued development of quality resources as they relate to the execution of custom packaging solutions.
TricorBraun creates visually captivating artwork that embodies the brand for All-Nutrient
TricorBraun has partnered with Chuckles, Inc. to rebrand and relaunch one of its extensive organic lines in the professional hair care market. The result for All-Nutrient was no less than award-winning graphic design, brand differentiation, and beautiful, eye-catching color.
TricorBraun outperforms consumer expectations with package engineering for Lemi Shine
TricorBraun partnered with Envirocon Technologies, makers of Lemi Shine cleaning products, to understand, explore and engineer a package that is unlike any other in its category. Once again, the result is disruptive on shelf, counter-worthy, and loaded with enhanced functionality that outperforms consumer expectations.
TricorBraun creates a true game changer for P28
The P28 brand is all about changing the game and they needed a package redesign and a decoration method to go along with that notion. According to Jeff Prince, Director of Operations for P28, “We wanted to get away from being just another typical spread jar on the shelf."
TricorBraun packaging for Australian Gold Superior Bronzer is short-listed for a Luxury Packaging Award
TricorBraun’s elegant packaging for the Australian Gold Superior bronzing products has been placed on the short list for an award at the prestigious 2016 Luxury Packaging Awards. The awards will be presented on September 14 at the Grosvenor House Hotel in London.
TricorBraun's engaging packaging for Prestone’s New Stop Leak products allows consumers to view the elements
To effectively deliver the value and ease-of-use of this complex product and simplify the consumer experience, TricorBraun partnered with Prestone to develop a functional, transparent, three-compartment intuitive package design.
Critical decisions to enhance the consumer experience: The good, the bad and the ugly
Enhancing the consumer experience influenced every decision made on a mindful path to successful manufacturability and commercialization of SmartMouth™ from Triumph Pharmaceuticals Inc. According to the team at Triumph, innovation had to equal ease of use rather than be innovation simply for the sake of innovation. They knew they could count on TricorBraun to get them there.
TricorBraun wins twice in IoPP's 2016 AmeriStar Package Awards competition
Facing the keen competition that is always part of the annual AmneriStar Package Awards Competition, TricorBraun this year won two awards. Judges selected the company's Arta Tequila package as the winner in the beverage-alcoholic category, and its Smart Mouth mouthwash package as a winner in the Household category.
PL Developments: Vendor managed inventory 2.0
Today, the Vendor Managed Inventory (VMI) program that TricorBraun has put in place with customer, PL Developments (PLD), a leading supplier of over-the-counter, FDA approved pharmaceutical and nutritional products, has evolved into a valuable extension of their own team.
Prestone’s unique Stop Leak packaging by TricorBraun wins silver at 2016 DuPont Packaging Innovation Awards
The packaging for Prestone® Products Corporation’s new advanced, patent-pending Triple Seal Protection™ Stop Leak family of products has won a silver award at the 2016 DuPont Innovative Packaging Awards.
- Lorena Rueda
- Brand Launch
- Created 28 JUN 2017
- Modified 29 JUN 2017
- Hits 1142