Before Austin-based Dulce Vida Spirits launched its fruit-infused flavored tequilas, the company needed a packaging partner to manage the enormous undertaking of changing the height of its glass bottle. Prime retail shelf location provided for approximately 13.5 inches; Dulce Vida’s stock bottle, with the cork, stood at nearly 14 inches tall.
“Due to the height, our Blanco tequila bottles were relegated to the top or bottom shelf, which is not ideal,” said Richard Sorenson, co-founder, Dulce Vida Spirits and chief operating officer, Milestone Brands, which owns Dulce Vida Spirits. “Our real fruit, real juice-infused flavored tequila was a new approach for the tequila market so this was a significant product refresh. We were going after a broader consumer market and it was critical to change the bottle height to fit on any and all shelves.”
Enter TricorBraun. Led by packaging consultant David Parker, the TricorBraun team managed the complicated process on Dulce Vida’s behalf. The top objectives were sourcing the right glass manufacturing partner in Mexico and redesigning the original Dulce Vida bottle to obtain optimal shelf placement. Additionally, retaining the same “old world style” look while incorporating a new deco element on the bottle front to indicate the tequila flavor was important. The process included reengineering the molds due to the height change, and interfacing with the glass bottle supplier and filler throughout the production process.
“TricorBraun did all of the heavy lifting. As a tequila producer, I work with suppliers in Mexico every day, but if I had to be managing the process with a new glass manufacturer, it would be more than I could handle while trying to run the business”
—Richard Sorenson, Co-Founder, Dulce Vida Spirits
By changing the glass manufacturer and reducing the bottle size, Dulce Vida was able to realize cost efficiencies in the supply chain process. According to Sorenson, due to better positioning on the retail shelf, the bottle height change has led to increased sales and better brand recognition.
“TricorBraun made things happen,” said Sorenson. “David was involved every step of the way and got the right people involved. TricorBraun also has the pulse of what’s going on in the market. David is very attuned to what’s going on in the spirits industry, and the market intelligence he brings is a big help.”
Dulce Vida’s flavored tequilas – lime, grapefruit and pineapple jalapeño – launched nationwide in summer 2016 and are geared toward millennial consumers with disposable income. The company plans to introduce more flavors and is working on two ready-to-drink (RTD) tequila products.
The RTD products mark the third project TricorBraun has helped Dulce Vida with in the last two years; TricorBraun also assisted with American Born flavored whiskey. “We built the molds for the whiskey project,” said Parker. “We’ve had a relationship for more than six years and they trust our expertise, appreciate our resourcefulness and our ability to streamline the process for cost and timeline efficiencies.”
Sustainable deodorants in demand
Environmental and hygiene related concerns are heavily influencing new product launches within the personal care space, and sustainable deodorants are trending as a result. As consumers safely socialize again, they are seeking personal hygiene products that support their new lifestyles and values. To address these desires, deodorant brands are evolving.
TricorBraun Flex partners with How2Recycle
TricorBraun Flex has partnered with standardized recycling labeling system How2Recycle, enabling TricorBraun Flex to offer additional recyclable packaging options for customers. TricorBraun Flex joins How2Recycle with PolyRecycle, a pre-approved, flexible polyethylene (PE) film packaging material.
Better-for-you alcohol beverages
Across the globe, low and no alcohol beverages are becoming increasingly popular alternatives for health-conscious consumers who want to focus on wellness, without sacrificing indulgence. These mindful drinkers seek beverages with functional ingredients and engaging flavor profiles that deliver the same relaxing experience as traditional alcoholic favorites.
Boomers value accessible packaging
Inclusive design is gaining awareness with consumers and brands alike. When we consider the Boomer generation specifically, symptoms of aging like weakening grip, poor vision, and lower dexterity are common. But when combined, these altered abilities make certain forms of packaging more challenging to use.
Mental wellness matters
Wellness has become a global lifestyle and as experts learn more about the links between the health of the mind and the health of the body, mental wellbeing is coming under greater focus. With the effects of Covid-19 still lingering, consumers are seeking ways to reduce stress, improve sleep, or unwind at home.
Global packaging leader TricorBraun has announced that it has acquired Quebec-based RODA Packaging, further expanding its presence in Eastern Canada. With the acquisition, TricorBraun will continue to strategically invest in Quebec, a market the company has serviced for more than 25 years thoroughly locally-stocked inventory, dedicated team members, and products manufactured by local supplier partners.
The 5 Key Steps to Commercial-Ready Custom Packaging: Steps 2 and 3
Industrial design is where our creative team turns your brand story into packaging that will delight the consumer. It’s where we innovate and imagine what’s possible. And it’s where we build 2D drawings and 3D part files to bring your designs to life.
The Rise of Ready-to-Drink (RTD) Cocktails
Ready-to-drink (RTD) cocktails are pre-packaged, single-serve, and ready for consumption. As lifestyles increasingly shift toward indulgent experiences at-home, RTD cocktails provide consumers a convenient way to enjoy their favorite alcoholic beverages without visiting a restaurant or bar. What is behind the 43% rise of ready to drink cocktails?
The 5 Key Steps to Commercial-Ready Custom Packaging: Step 1
When you work with TricorBraun’s Design and Engineering team, you are embarking on a process to develop custom packaging solutions from concept through commercialization. We take you through a robust, five-step process driven by market insights and rooted in technical know-how and creativity. Our priority is to bring your design to life in order to wow consumers and help your business thrive.
TricorBraun announces Supplier Partner Awards
TricorBraun has announced its 2020 Supplier Partner Awards, recognizing Mold-Rite Plastics as Domestic Plastic Supplier of the Year. Axium Plastics, CKS Packaging, Inc., and Currier Plastics were also honored. The awards were announced at TricorBraun’s 2021 Annual Sales Meeting.
Eco-conscious consumers are seeking products to effectively clean and disinfect their spaces without creating unnecessary waste in the process. Concentrated solutions allow cleaning formulas to be mixed or diluted by consumers at home. In turn, this reduces the amount of plastic, water, and energy required to produce them.
TricorBraun to be acquired by Ares Management and Ontario Teachers’ Pension Plan Board
Global packaging leader TricorBraun has announced that it has entered into a definitive stock purchase agreement with funds managed by Ares Management Corporation’s Private Equity Group and Ontario Teachers’ Pension Plan Board. Ares and Ontario Teachers’ will acquire a majority interest in the Company.
Clean beauty is making waves
As consumers strive for greater wellness-oriented lifestyles, they’re demanding more of their skincare products and packaging. The growing awareness of cleanliness, product quality, and our impact on the environment has given rise to a personal care trend known as Clean Beauty. Clean Beauty brands promote products without harmful ingredients, and only use natural ingredients with proven results.
Immunity boosting beverages’ popularity on the rise
Functional beverages are an increasingly popular way for consumers to incorporate immunity-boosting ingredients into their daily routines. The variety of formats also means consumers can tailor the application to a method most convenient for their lifestyle.
Material selection matters, part 4
Understanding consumer behavior and the impact lifestyle trends have on packaging preferences is absolutely essential. Consumers crave convenience. We’re multi-tasking, we are pressed for time, and we’re always on the go. We want products that allow for easy and fast dispensing, and more and more, we crave portability. So while a lightweight, transparent PET bottle with a CT closure might protect the product and meet the consumer’s consumption requirements, this packaging style may not be portable or convenient.
Material selection matters: Part 2
Having worked closely with clients on hundreds of custom packaging solutions, there have been many times at TricorBraun where we needed to incorporate specific test protocols in the qualification process – protocols that went well beyond the standard UN or ISTA certifications.
In this series, we’ll examine four key considerations for material selection in primary packaging, specifically custom rigid packaging components. We’ll offer suggestions to consider based on TricorBraun’s more than 100 years of experience working with brands to deliver packaging that solves problems, meets commercial and operational needs and improves the bottom line.
How COVID-19 accelerated the health and wellness macrotrend
The Health and Wellness sector was already an economic powerhouse pre-COVID-19. The Global Wellness Institute values the sector at $4.5 trillion, a figure that incorporates everything from nutraceuticals to genetics-based diets and nutrition, and from bio-hacking to mental health apps. As our behaviors continue to shift in response to the pandemic, we’re accelerating an already robust macrotrend as we seek out products to protect our homes, improve our immune systems, and boost our peace of mind.
Packaging leader TricorBraun announced today that it has successfully completed its acquisition of Price Container and Packaging, a rigid packaging distributor serving primarily the industrial and food markets. An industrial packaging leader with two decades of expertise, Price Container and Packaging now operates as Price Container, a TricorBraun company.
As our daily lives press on, balancing safety with the monotony of the new normal can feel exhausting at the best of times. Rethinking luxury experiences into products that can be conveniently incorporated into our daily routines will provide consumers a much-needed indulgence and promote the sense of physical and mental wellness they crave.
What does the accelerated wellness trend for nutraceuticals mean for packaging?
For months, consumers have been intensely focused on their immediate health and safety, which has accelerated the health and wellness trend. Wellness goals will rise to the forefront as consumers seek to improve their overall well-being.
Home Care: Fighting off germs and bacteria
Consumers are heavily focused on cleaning and disinfecting their living spaces to fight off germs and bacteria. As a result, products like wipes and sprays have been flying off the shelves. As consumers adapt to this new normal, cleaning will continue to remain top of mind, but they will also seek ways to return their home to the sanctuary it once was.
TricorBraun wins NACD best of show, best custom and best stock packaging awards
TricorBraun, a global packaging leader, garnered the top three awards in the 2020 National Association of Container Distributors (NACD) Packaging Awards: Best of Show, Best Use of Custom Packaging (Gold Award), and Best Use of Stock Packaging (Gold Award). In total, TricorBraun received a company record of 13 NACD awards, including Best of Show, six Gold Awards, five Silver Awards and one Bronze Award.
Design Optimization: Why Consider Sustainable Design?
Design optimization is about prioritizing sustainability as a key element of your packaging design. Incorporating sustainable design elements into your packaging can help you to establish or maintain brand equity by allowing you to market your sustainability story.
5 Unique advantages to flexible packaging
Flexible packaging is a fantastic choice for a variety of products, offering unique characteristics for stability, design, and sustainability. Innovation and package engineering have led to the development of lighter weight flexible packaging that enhances the final product’s shelf appeal, barrier strength, protection, and the ability to be sealed.
TricorBraun announces 2019 Supplier Partner Awards
TricorBraun, a global packaging leader, has announced its 2019 Supplier Partner Awards, recognizing Altira, Inc. as Domestic Plastic Supplier of the Year; Boda as International Plastic Supplier of the Year; and Saudi Arabian Glass as Glass Supplier of the Year. The awards were announced at TricorBraun’s 2020 Annual Sales Meeting & Supplier Showcase.
Sustainable packaging and your business
It’s no longer enough to think green; consumers, legislators, and the market are collectively demanding that consumer packaged goods (CPG) firms and other companies rethink everything from manufacturing processes to product design. As a result, companies today must identify ways to embed the environmental, social, and economic aspects of sustainability into how they do business.
Packaging leader TricorBraun has acquired Minneapolis-based Packaging Solutions, a rigid packaging distributor serving several markets, including pharmaceutical, pet food and personal care. The acquisition bolsters TricorBraun’s position in the Minneapolis market, providing an additional warehouse for continued growth.
- Molly Kennedy
- Brand Launch
- Created 16 Apr 2018
- Modified 04 Mar 2019
- Hits 2127