Eco-conscious consumers are seeking products to effectively clean and disinfect their spaces without creating unnecessary waste in the process. Concentrated solutions allow cleaning formulas to be mixed or diluted by consumers at home. In turn, this reduces the amount of plastic, water, and energy required to produce them.
Packaging design is so much more than aesthetics. A package with a disruptive design isn’t meaningful if functionality isn’t considered. With consumers demanding more from consumer packaged goods (CPG) products, primary packaging that delivers added value and functionality will increasingly play a role in consumers’ online decision-making. Deliver and improve upon functionality and you enhance the consumer experience. A positive consumer experience will lead to repeat purchases and ultimately, brand loyalty.
Here are three functional trends in ecommerce packaging that can add value for consumers.
“There are so many details – the shape, the way the lipstick turns, the way these details make you feel a certain way. It’s not just about the way something looks, it’s all about the senses.”
Consumers are showing increased interest for functionally-driven primary packaging that is convenient and portable. Convenient and portable tools that contain and apply are also experiencing increased significance, particularly among online subscription services. Makeup sponge applicators, for example, have come a long way, from flat styles for compacts to 3D shapes for blending. Brands seek to provide consumers with easy-to-use, on-the-go packaging solutions with integrated applicators.
Amazon’s Prime Samples program, where Prime members can purchase various CPG products in trial size, allows consumers to test the product before committing to the cost of a full-size purchase. For each sample consumers buy (prices ranging from $2 to $4), they receive a credit equal to the price of the sample, which can be used toward a future purchase of select products from the category sampled. The samples function not only as trial items, but they can also function as packable, travel size items of consumers’ favorite products.
Lightweighting is a sustainable trend we see in primary packaging for ecommerce where the emphasis on lightweight materials allows CPG brand owners and online retailers to reduce transportation costs and lessen the impact on the environment.
As Tom Egan, vice president of industry services at PMMI, the Association for Packaging and Processing Technologies, told Craft Brewing Business, consumers favor this approach. “They want an option that is light and compact. Consumers don’t want to carry dead weight around if they don’t need to – it’s all about convenience and portability for the buyer.”
Ball Corporation, for example, produces lightweight beer cans that contain 25% recycled aluminum and are 10% lighter than previous versions. Sealed Air, which produces sustainable packaging solutions used to dispense homogenous liquids, claims to reduce packaging by 75% (by weight), reducing package footprints and improving sustainability while lowering total packaging costs.
Personal care company Pacific Shaving Co. offers single-use, mini shaving cream. The company uses dissolvable film to create single-use versions of non-solid products that otherwise could only be packaged in bulk. This makes traveling with shaving cream more convenient for the consumer, and reduces waste.
Alamo Red’s salsa jar, is another example. Packaged in a (glass to plastic conversion) Apex hot fill PET jar, it can run on a glass manufacturing line and use metal lug closures. It allows brand owners to overcome shipping challenges such as cost (reduces shipment weight by up to 85%) and potential breakage.
Rigid Flexible Hybrids
Are rigid flexible hybrids —hybrid packaging that combines rigid and flexible materials— the future? Some think so, pointing to transportation cost savings and an innovative design edge.
Take Brazilian cosmetics company Natura Cosmeticos®, which recently launched personal care products line Sou. All items are presented in 6.7 ounce stand-up pouches with a teardrop shape, sealed with a flip-top cap. The company says the flexible packs require 70% less plastic than rigid plastic containers of the same volume.
Dr. Dalton’s stand up ziplock pouch and Petcurean’s flexibox are other examples of hybrids that are convenient for consumers and economical for brand owners. The ziplock pouch is flexible and lightweight, reducing shipping cost and storage space while the flexibox allows for evenly packing of light density products.
Considerations for Brand Owners
How can you improve your product’s functionality? Here are a few things to consider:
- Design more effective open/close functionalities, application tools or handles for easier pouring. Or incorporating glass droppers (think liquid makeup foundation) that can be custom-decorated for an eye-catching design when paired with a clear bottle.
- Add visual indicators or windows to primary packaging to help consumers know when it’s time to replenish.
- Consider how your target consumers live and design products that support their lifestyles.
We understand that there is no one-size-fits-all model for ecommerce. At TricorBraun, we can help you optimize your packaging for ecommerce and ultimately enhance the consumer experience.
TricorBraun to be acquired by Ares Management and Ontario Teachers’ Pension Plan Board
Global packaging leader TricorBraun has announced that it has entered into a definitive stock purchase agreement with funds managed by Ares Management Corporation’s Private Equity Group and Ontario Teachers’ Pension Plan Board. Ares and Ontario Teachers’ will acquire a majority interest in the Company.
Clean beauty is making waves
As consumers strive for greater wellness-oriented lifestyles, they’re demanding more of their skincare products and packaging. The growing awareness of cleanliness, product quality, and our impact on the environment has given rise to a personal care trend known as Clean Beauty. Clean Beauty brands promote products without harmful ingredients, and only use natural ingredients with proven results.
Immunity boosting beverages’ popularity on the rise
Functional beverages are an increasingly popular way for consumers to incorporate immunity-boosting ingredients into their daily routines. The variety of formats also means consumers can tailor the application to a method most convenient for their lifestyle.
Material selection matters, part 4
Understanding consumer behavior and the impact lifestyle trends have on packaging preferences is absolutely essential. Consumers crave convenience. We’re multi-tasking, we are pressed for time, and we’re always on the go. We want products that allow for easy and fast dispensing, and more and more, we crave portability. So while a lightweight, transparent PET bottle with a CT closure might protect the product and meet the consumer’s consumption requirements, this packaging style may not be portable or convenient.
Material selection matters: Part 2
Having worked closely with clients on hundreds of custom packaging solutions, there have been many times at TricorBraun where we needed to incorporate specific test protocols in the qualification process – protocols that went well beyond the standard UN or ISTA certifications.
In this series, we’ll examine four key considerations for material selection in primary packaging, specifically custom rigid packaging components. We’ll offer suggestions to consider based on TricorBraun’s more than 100 years of experience working with brands to deliver packaging that solves problems, meets commercial and operational needs and improves the bottom line.
How COVID-19 accelerated the health and wellness macrotrend
The Health and Wellness sector was already an economic powerhouse pre-COVID-19. The Global Wellness Institute values the sector at $4.5 trillion, a figure that incorporates everything from nutraceuticals to genetics-based diets and nutrition, and from bio-hacking to mental health apps. As our behaviors continue to shift in response to the pandemic, we’re accelerating an already robust macrotrend as we seek out products to protect our homes, improve our immune systems, and boost our peace of mind.
Packaging leader TricorBraun announced today that it has successfully completed its acquisition of Price Container and Packaging, a rigid packaging distributor serving primarily the industrial and food markets. An industrial packaging leader with two decades of expertise, Price Container and Packaging now operates as Price Container, a TricorBraun company.
As our daily lives press on, balancing safety with the monotony of the new normal can feel exhausting at the best of times. Rethinking luxury experiences into products that can be conveniently incorporated into our daily routines will provide consumers a much-needed indulgence and promote the sense of physical and mental wellness they crave.
What does the accelerated wellness trend for nutraceuticals mean for packaging?
For months, consumers have been intensely focused on their immediate health and safety, which has accelerated the health and wellness trend. Wellness goals will rise to the forefront as consumers seek to improve their overall well-being.
Home Care: Fighting off germs and bacteria
Consumers are heavily focused on cleaning and disinfecting their living spaces to fight off germs and bacteria. As a result, products like wipes and sprays have been flying off the shelves. As consumers adapt to this new normal, cleaning will continue to remain top of mind, but they will also seek ways to return their home to the sanctuary it once was.
TricorBraun wins NACD best of show, best custom and best stock packaging awards
TricorBraun, a global packaging leader, garnered the top three awards in the 2020 National Association of Container Distributors (NACD) Packaging Awards: Best of Show, Best Use of Custom Packaging (Gold Award), and Best Use of Stock Packaging (Gold Award). In total, TricorBraun received a company record of 13 NACD awards, including Best of Show, six Gold Awards, five Silver Awards and one Bronze Award.
Design Optimization: Why Consider Sustainable Design?
Design optimization is about prioritizing sustainability as a key element of your packaging design. Incorporating sustainable design elements into your packaging can help you to establish or maintain brand equity by allowing you to market your sustainability story.
5 Unique advantages to flexible packaging
Flexible packaging is a fantastic choice for a variety of products, offering unique characteristics for stability, design, and sustainability. Innovation and package engineering have led to the development of lighter weight flexible packaging that enhances the final product’s shelf appeal, barrier strength, protection, and the ability to be sealed.
TricorBraun announces 2019 Supplier Partner Awards
TricorBraun, a global packaging leader, has announced its 2019 Supplier Partner Awards, recognizing Altira, Inc. as Domestic Plastic Supplier of the Year; Boda as International Plastic Supplier of the Year; and Saudi Arabian Glass as Glass Supplier of the Year. The awards were announced at TricorBraun’s 2020 Annual Sales Meeting & Supplier Showcase.
Sustainable packaging and your business
It’s no longer enough to think green; consumers, legislators, and the market are collectively demanding that consumer packaged goods (CPG) firms and other companies rethink everything from manufacturing processes to product design. As a result, companies today must identify ways to embed the environmental, social, and economic aspects of sustainability into how they do business.
Packaging leader TricorBraun has acquired Minneapolis-based Packaging Solutions, a rigid packaging distributor serving several markets, including pharmaceutical, pet food and personal care. The acquisition bolsters TricorBraun’s position in the Minneapolis market, providing an additional warehouse for continued growth.
Amid tumultuous societal and divided political climates, spirit brands are seeking to build deeper, more personal relationships with consumers by taking public stands according to their values. Spirits brand owners can drive consumer loyalty through packaging that meets consumers preferences and enhances the consumer experience.
Laundry care series: A 'spot'-on guide to reaching your consumers with the right packaging strategy
In years past, the laundry care industry centered on a few hardworking products from household-name brands, with packaging design focused mainly on branding and product storage. Today, smart packaging focuses on consumer convenience with numerous players providing more packaging choices, new formats and offerings.
Understanding the importance of packaging to a product’s success, and serving up his innovative line of haircare products inspired by iconic recipes from kitchens around the globe, Rah turned to packaging leader TricorBraun for custom-designed bottles. He had previously partnered with TricorBraun when working for other beauty companies and knew that not only could its designers and engineers bring his vision to life in a way that excited retailers, but also get it to market quickly.
Straight and neat: Consumers' thirst for spirits is growing
According to the Distilled Spirits Council, spirits gained market share for the eighth consecutive year, with sales rising to nearly 37 percent of the total alcohol market. We’ve been keeping a pulse on the spirits market for a long time, so the level of industry growth is not surprising. With more than 116 years of packaging expertise, TricorBraun has been advising beverage alcohol brands on how to align packaging with consumer preferences for decades.
Nature's Way unveils new sustainable packaging with innovative square design made from 97% PCR plastic
Nature's Way, a trusted leader in the vitamins and supplements industry, unveiled a new line of sustainable packaging for its herbal line consisting of over 300 items, including Ginkgold, Saw Palmetto, Ginger Root, Activated Charcoal and Turmeric. To continue pursuit of a positive impact on the earth, the new innovative packaging is made up of 97 percent post-consumer recycled plastics.
Consumers are eager to learn about spirits, and millennials in particular are willing to open their wallets for high-end, premium spirits. In many industries, including spirits, this has meant a scrapping of “old world” brands that were revered by their parents. Meanwhile, brand owners are responding by creating excitement with new products and new ways to interact with consumers. Here are four ways changing consumer preferences are impacting the spirits market – and your packaging strategy.
Global packaging leader TricorBraun has appointed Brett Hecker as Chief Information Officer, effective immediately. Reporting to President and CEO Court Carruthers, Hecker leads TricorBraun’s information technology function and oversees the company’s technology strategy. Hecker succeeds Doug Bolen, who is leaving the company after a decade of dedicated service and numerous achievements.
Brewcraft USA partners with TricorBraun to transform a carboy into the Genesis Fermenter
With a long list of objectives in hand, Brewcraft USA—who had been purchasing stock bottles from TricorBraun for several years— asked, what if we could develop a carboy that is not only safe and sustainable, but does more than a typical carboy that was designed to hold and carry liquid. The TricorBraun Design and Engineering team used their expertise to create a truly unique and innovative product offering for the home brewing industry.
There’s an essential connection between packaging design, functionality and the consumer’s evolving lifestyle and needs. We know, based on firsthand experience, how spirits brand owners can drive consumer loyalty through packaging – packaging that connects with your target consumers and delivers an outstanding experience. It starts with understanding the consumer trends and lifestyle behaviors influencing spirits’ growth.
Major disruptions can make or break a business. When a fire destroyed Initiative Foods’ Sanger, Calif., facility, President John Ypma was adamant his baby foods co-packing business would make it. The fire also became the impetus to make a significant packaging shift to stay abreast of consumer market trends.
- Jo Webb
- Company News
- Created 07 Mar 2019
- Modified 28 Jun 2019
- Hits 385