Webpackaging logo

Straight and neat: Trends influencing consumers' thirst for spirits

North America, USA, Eating, Drinking, Beverages - Alcoholic, Spirits, Product Development Services, Package Design

According to the Distilled Spirits Council, the volume of spirits sold at U.S. retail locations rose 2.6 percent to 226 million cases in 2017 and sales at alcohol suppliers rose 4 percent to $26.2 billion. For the eighth consecutive year, spirits gained market share, with sales rising to nearly 37 percent of the total alcohol market.

Spirits are gaining greater “share of throat,” mostly at the expense of beer, with spirits taking market share away from beers for the eighth straight year, rising 0.7 percent to 36.6 percent share of the total U.S. beverage alcohol market1. High-end and super premium product growth across spirits categories includes whiskey, tequila and emerging mezcal while vodka remains the largest category representing one third of all volume2.

We’re not surprised by spirits’ steady growth. Backed by 116 years of packaging expertise, TricorBraun has been advising beverage alcohol brands on how to align packaging with consumer preferences for decades.

There’s an essential connection between packaging design, functionality and the consumer’s evolving lifestyle and needs. We know, based on firsthand experience, how spirits brand owners can drive consumer loyalty through packaging – packaging that connects with your target consumers and delivers an outstanding experience.

It starts with understanding the consumer trends and lifestyle behaviors influencing spirits’ growth. Let’s examine three major trends that will impact your spirits packaging strategy.

1, 2 Distilled Spirits Council, annual economic briefing, February 1, 2018

See also

Straight and neat: Consumers' thirst for spirits is growing

According to the Distilled Spirits Council, spirits gained market share for the eighth consecutive year, with sales rising to nearly 37 percent of the total alcohol market. We’ve been keeping a pulse on the spirits market for a long time, so the level of industry growth is not surprising. With more than 116 years of packaging expertise, TricorBraun has been advising beverage alcohol brands on how to align packaging with consumer preferences for decades.

Consumers are eager to learn about spirits, and millennials in particular are willing to open their wallets for high-end, premium spirits. In many industries, including spirits, this has meant a scrapping of “old world” brands that were revered by their parents. Meanwhile, brand owners are responding by creating excitement with new products and new ways to interact with consumers. Here are four ways changing consumer preferences are impacting the spirits market – and your packaging strategy.

Brewcraft USA partners with TricorBraun to transform a carboy into the Genesis Fermenter

With a long list of objectives in hand, Brewcraft USA—who had been purchasing stock bottles from TricorBraun for several years— asked, what if we could develop a carboy that is not only safe and sustainable, but does more than a typical carboy that was designed to hold and carry liquid. The TricorBraun Design and Engineering team used their expertise to create a truly unique and innovative product offering for the home brewing industry.

Tricorbraun appoints Declan McCarthy Chief Financial Officer

TricorBraun, a global packaging leader, has appointed Declan McCarthy as Chief Financial Officer, effective immediately. Reporting to President and CEO Court Carruthers, McCarthy is based at the company’s Global Support Center in St. Louis. A 30-year finance veteran, McCarthy oversees all aspects of the company’s financial functions. He serves on TricorBraun’s Executive Leadership Team, playing a key role in business planning and strategy.

  • Company News
  • English
  • Modified 28 Jun 2019
  • Hits 450