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Design Optimization: Why Consider Sustainable Design?

Beauty, Personal Care, Eating, Drinking, Active, Smart Packaging, Sustainable Packaging, Product Development Services, Package Design

Design optimization is about prioritizing sustainability as a key element of your packaging design. Incorporating sustainable design elements into your packaging can help you to establish or maintain brand equity by allowing you to market your sustainability story. It can also be the first step toward a design strategy for your entire brand portfolio.

When designing a package, form, fit, and function must come first, but there are other elements that are typically taken into account when thinking about package design. These include your product’s containment requirements and how the product will be dispensed. For example:

  • Do you need to maintain freshness (i.e. food products)?
  • Is your product breakable?
  • Are consumers going to grab it from a bag, pour it out of a can, spray it, or pump it out like lotion?

These basic considerations, along with the right look and feel, are going to impact your package design. Another important factor: consumer and market trends. In addition to third-party research, our TricorBraun Design & Engineering team members go on field trips to see what’s on store shelves and talk to consumers about what catches their eye and why. All of this helps us to determine how your packaging design can best represent your brand and help sell your product.

And, of course, we consider how sustainability fits in.

6 Ways to Incorporate Sustainable Design

So what does sustainable design look like? Examples include:

  1. Right-Sizing
  2. Nesting
  3. Stacking
  4. Dispensing
  5. Integrated Packaging
  6. Refillable Packaging

Your package design elements can optimize the amount of material used, the ease and cost of transportation, and even the lifecycle of the package itself.

Right-sizing maximizes the space while minimizing the amount of material in your package.

For example, right-sizing to minimize empty space means less material (and, often, less plastic) is used in making the package. Hello Bello’s Vitamin Line maximizes the space versus a bigger bottle with the same product count. Similarly, a square bottle (versus a round bottle) is easier for stacking products. This allows you to fit more product on a pallet and put more in each truckload. This, in turn, means fewer truckloads—and a smaller carbon footprint.

Integrated packaging combines multiple components into a single package. For example, Prestone’s innovative Triple Seal Protection Stop Leak packaging provides an all-in-one system with storage for each of the ingredients in separate dosing chambers.

Refillable packaging allows the customer to use it over and over again.

Refillable packaging, meanwhile, allows the consumer to use your package more than once. Truman’s refillable bottles, for example, incorporate replaceable chemical cartridges with household cleansers that dilute into water. Another option: incorporating a sealable strip into a box design to eliminate tertiary packaging and turn your product’s packaging into a one-stop, reusable and returnable box.

Put your sustainability goals front and center with an innovative and cost-effective packaging design. Consider a sustainable design for your next product or to rebrand an existing product line with a look, feel, and story that consumers will love.

See also

Material selection matters, part 4

Understanding consumer behavior and the impact lifestyle trends have on packaging preferences is absolutely essential. Consumers crave convenience. We’re multi-tasking, we are pressed for time, and we’re always on the go. We want products that allow for easy and fast dispensing, and more and more, we crave portability. So while a lightweight, transparent PET bottle with a CT closure might protect the product and meet the consumer’s consumption requirements, this packaging style may not be portable or convenient.

How COVID-19 accelerated the health and wellness macrotrend

The Health and Wellness sector was already an economic powerhouse pre-COVID-19. The Global Wellness Institute values the sector at $4.5 trillion, a figure that incorporates everything from nutraceuticals to genetics-based diets and nutrition, and from bio-hacking to mental health apps. As our behaviors continue to shift in response to the pandemic, we’re accelerating an already robust macrotrend as we seek out products to protect our homes, improve our immune systems, and boost our peace of mind.

Straight and neat: Consumers' thirst for spirits is growing

According to the Distilled Spirits Council, spirits gained market share for the eighth consecutive year, with sales rising to nearly 37 percent of the total alcohol market. We’ve been keeping a pulse on the spirits market for a long time, so the level of industry growth is not surprising. With more than 116 years of packaging expertise, TricorBraun has been advising beverage alcohol brands on how to align packaging with consumer preferences for decades.

Consumers are eager to learn about spirits, and millennials in particular are willing to open their wallets for high-end, premium spirits. In many industries, including spirits, this has meant a scrapping of “old world” brands that were revered by their parents. Meanwhile, brand owners are responding by creating excitement with new products and new ways to interact with consumers. Here are four ways changing consumer preferences are impacting the spirits market – and your packaging strategy.

Brewcraft USA partners with TricorBraun to transform a carboy into the Genesis Fermenter

With a long list of objectives in hand, Brewcraft USA—who had been purchasing stock bottles from TricorBraun for several years— asked, what if we could develop a carboy that is not only safe and sustainable, but does more than a typical carboy that was designed to hold and carry liquid. The TricorBraun Design and Engineering team used their expertise to create a truly unique and innovative product offering for the home brewing industry.

  • Company News
  • English
  • Modified 26 Jun 2020
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