Eco-conscious consumers are seeking products to effectively clean and disinfect their spaces without creating unnecessary waste in the process. Concentrated solutions allow cleaning formulas to be mixed or diluted by consumers at home. In turn, this reduces the amount of plastic, water, and energy required to produce them.
Design optimization is about prioritizing sustainability as a key element of your packaging design. Incorporating sustainable design elements into your packaging can help you to establish or maintain brand equity by allowing you to market your sustainability story. It can also be the first step toward a design strategy for your entire brand portfolio.
When designing a package, form, fit, and function must come first, but there are other elements that are typically taken into account when thinking about package design. These include your product’s containment requirements and how the product will be dispensed. For example:
- Do you need to maintain freshness (i.e. food products)?
- Is your product breakable?
- Are consumers going to grab it from a bag, pour it out of a can, spray it, or pump it out like lotion?
These basic considerations, along with the right look and feel, are going to impact your package design. Another important factor: consumer and market trends. In addition to third-party research, our TricorBraun Design & Engineering team members go on field trips to see what’s on store shelves and talk to consumers about what catches their eye and why. All of this helps us to determine how your packaging design can best represent your brand and help sell your product.
And, of course, we consider how sustainability fits in.
6 Ways to Incorporate Sustainable Design
So what does sustainable design look like? Examples include:
- Integrated Packaging
- Refillable Packaging
Your package design elements can optimize the amount of material used, the ease and cost of transportation, and even the lifecycle of the package itself.
Right-sizing maximizes the space while minimizing the amount of material in your package.
For example, right-sizing to minimize empty space means less material (and, often, less plastic) is used in making the package. Hello Bello’s Vitamin Line maximizes the space versus a bigger bottle with the same product count. Similarly, a square bottle (versus a round bottle) is easier for stacking products. This allows you to fit more product on a pallet and put more in each truckload. This, in turn, means fewer truckloads—and a smaller carbon footprint.
Integrated packaging combines multiple components into a single package. For example, Prestone’s innovative Triple Seal Protection Stop Leak packaging provides an all-in-one system with storage for each of the ingredients in separate dosing chambers.
Refillable packaging allows the customer to use it over and over again.
Refillable packaging, meanwhile, allows the consumer to use your package more than once. Truman’s refillable bottles, for example, incorporate replaceable chemical cartridges with household cleansers that dilute into water. Another option: incorporating a sealable strip into a box design to eliminate tertiary packaging and turn your product’s packaging into a one-stop, reusable and returnable box.
Put your sustainability goals front and center with an innovative and cost-effective packaging design. Consider a sustainable design for your next product or to rebrand an existing product line with a look, feel, and story that consumers will love.
TricorBraun to be acquired by Ares Management and Ontario Teachers’ Pension Plan Board
Global packaging leader TricorBraun has announced that it has entered into a definitive stock purchase agreement with funds managed by Ares Management Corporation’s Private Equity Group and Ontario Teachers’ Pension Plan Board. Ares and Ontario Teachers’ will acquire a majority interest in the Company.
Clean beauty is making waves
As consumers strive for greater wellness-oriented lifestyles, they’re demanding more of their skincare products and packaging. The growing awareness of cleanliness, product quality, and our impact on the environment has given rise to a personal care trend known as Clean Beauty. Clean Beauty brands promote products without harmful ingredients, and only use natural ingredients with proven results.
Immunity boosting beverages’ popularity on the rise
Functional beverages are an increasingly popular way for consumers to incorporate immunity-boosting ingredients into their daily routines. The variety of formats also means consumers can tailor the application to a method most convenient for their lifestyle.
Material selection matters, part 4
Understanding consumer behavior and the impact lifestyle trends have on packaging preferences is absolutely essential. Consumers crave convenience. We’re multi-tasking, we are pressed for time, and we’re always on the go. We want products that allow for easy and fast dispensing, and more and more, we crave portability. So while a lightweight, transparent PET bottle with a CT closure might protect the product and meet the consumer’s consumption requirements, this packaging style may not be portable or convenient.
Material selection matters: Part 2
Having worked closely with clients on hundreds of custom packaging solutions, there have been many times at TricorBraun where we needed to incorporate specific test protocols in the qualification process – protocols that went well beyond the standard UN or ISTA certifications.
In this series, we’ll examine four key considerations for material selection in primary packaging, specifically custom rigid packaging components. We’ll offer suggestions to consider based on TricorBraun’s more than 100 years of experience working with brands to deliver packaging that solves problems, meets commercial and operational needs and improves the bottom line.
How COVID-19 accelerated the health and wellness macrotrend
The Health and Wellness sector was already an economic powerhouse pre-COVID-19. The Global Wellness Institute values the sector at $4.5 trillion, a figure that incorporates everything from nutraceuticals to genetics-based diets and nutrition, and from bio-hacking to mental health apps. As our behaviors continue to shift in response to the pandemic, we’re accelerating an already robust macrotrend as we seek out products to protect our homes, improve our immune systems, and boost our peace of mind.
Packaging leader TricorBraun announced today that it has successfully completed its acquisition of Price Container and Packaging, a rigid packaging distributor serving primarily the industrial and food markets. An industrial packaging leader with two decades of expertise, Price Container and Packaging now operates as Price Container, a TricorBraun company.
As our daily lives press on, balancing safety with the monotony of the new normal can feel exhausting at the best of times. Rethinking luxury experiences into products that can be conveniently incorporated into our daily routines will provide consumers a much-needed indulgence and promote the sense of physical and mental wellness they crave.
What does the accelerated wellness trend for nutraceuticals mean for packaging?
For months, consumers have been intensely focused on their immediate health and safety, which has accelerated the health and wellness trend. Wellness goals will rise to the forefront as consumers seek to improve their overall well-being.
Home Care: Fighting off germs and bacteria
Consumers are heavily focused on cleaning and disinfecting their living spaces to fight off germs and bacteria. As a result, products like wipes and sprays have been flying off the shelves. As consumers adapt to this new normal, cleaning will continue to remain top of mind, but they will also seek ways to return their home to the sanctuary it once was.
TricorBraun wins NACD best of show, best custom and best stock packaging awards
TricorBraun, a global packaging leader, garnered the top three awards in the 2020 National Association of Container Distributors (NACD) Packaging Awards: Best of Show, Best Use of Custom Packaging (Gold Award), and Best Use of Stock Packaging (Gold Award). In total, TricorBraun received a company record of 13 NACD awards, including Best of Show, six Gold Awards, five Silver Awards and one Bronze Award.
5 Unique advantages to flexible packaging
Flexible packaging is a fantastic choice for a variety of products, offering unique characteristics for stability, design, and sustainability. Innovation and package engineering have led to the development of lighter weight flexible packaging that enhances the final product’s shelf appeal, barrier strength, protection, and the ability to be sealed.
TricorBraun announces 2019 Supplier Partner Awards
TricorBraun, a global packaging leader, has announced its 2019 Supplier Partner Awards, recognizing Altira, Inc. as Domestic Plastic Supplier of the Year; Boda as International Plastic Supplier of the Year; and Saudi Arabian Glass as Glass Supplier of the Year. The awards were announced at TricorBraun’s 2020 Annual Sales Meeting & Supplier Showcase.
Sustainable packaging and your business
It’s no longer enough to think green; consumers, legislators, and the market are collectively demanding that consumer packaged goods (CPG) firms and other companies rethink everything from manufacturing processes to product design. As a result, companies today must identify ways to embed the environmental, social, and economic aspects of sustainability into how they do business.
Packaging leader TricorBraun has acquired Minneapolis-based Packaging Solutions, a rigid packaging distributor serving several markets, including pharmaceutical, pet food and personal care. The acquisition bolsters TricorBraun’s position in the Minneapolis market, providing an additional warehouse for continued growth.
Amid tumultuous societal and divided political climates, spirit brands are seeking to build deeper, more personal relationships with consumers by taking public stands according to their values. Spirits brand owners can drive consumer loyalty through packaging that meets consumers preferences and enhances the consumer experience.
Laundry care series: A 'spot'-on guide to reaching your consumers with the right packaging strategy
In years past, the laundry care industry centered on a few hardworking products from household-name brands, with packaging design focused mainly on branding and product storage. Today, smart packaging focuses on consumer convenience with numerous players providing more packaging choices, new formats and offerings.
Understanding the importance of packaging to a product’s success, and serving up his innovative line of haircare products inspired by iconic recipes from kitchens around the globe, Rah turned to packaging leader TricorBraun for custom-designed bottles. He had previously partnered with TricorBraun when working for other beauty companies and knew that not only could its designers and engineers bring his vision to life in a way that excited retailers, but also get it to market quickly.
Straight and neat: Consumers' thirst for spirits is growing
According to the Distilled Spirits Council, spirits gained market share for the eighth consecutive year, with sales rising to nearly 37 percent of the total alcohol market. We’ve been keeping a pulse on the spirits market for a long time, so the level of industry growth is not surprising. With more than 116 years of packaging expertise, TricorBraun has been advising beverage alcohol brands on how to align packaging with consumer preferences for decades.
Nature's Way unveils new sustainable packaging with innovative square design made from 97% PCR plastic
Nature's Way, a trusted leader in the vitamins and supplements industry, unveiled a new line of sustainable packaging for its herbal line consisting of over 300 items, including Ginkgold, Saw Palmetto, Ginger Root, Activated Charcoal and Turmeric. To continue pursuit of a positive impact on the earth, the new innovative packaging is made up of 97 percent post-consumer recycled plastics.
Consumers are eager to learn about spirits, and millennials in particular are willing to open their wallets for high-end, premium spirits. In many industries, including spirits, this has meant a scrapping of “old world” brands that were revered by their parents. Meanwhile, brand owners are responding by creating excitement with new products and new ways to interact with consumers. Here are four ways changing consumer preferences are impacting the spirits market – and your packaging strategy.
Global packaging leader TricorBraun has appointed Brett Hecker as Chief Information Officer, effective immediately. Reporting to President and CEO Court Carruthers, Hecker leads TricorBraun’s information technology function and oversees the company’s technology strategy. Hecker succeeds Doug Bolen, who is leaving the company after a decade of dedicated service and numerous achievements.
Brewcraft USA partners with TricorBraun to transform a carboy into the Genesis Fermenter
With a long list of objectives in hand, Brewcraft USA—who had been purchasing stock bottles from TricorBraun for several years— asked, what if we could develop a carboy that is not only safe and sustainable, but does more than a typical carboy that was designed to hold and carry liquid. The TricorBraun Design and Engineering team used their expertise to create a truly unique and innovative product offering for the home brewing industry.
There’s an essential connection between packaging design, functionality and the consumer’s evolving lifestyle and needs. We know, based on firsthand experience, how spirits brand owners can drive consumer loyalty through packaging – packaging that connects with your target consumers and delivers an outstanding experience. It starts with understanding the consumer trends and lifestyle behaviors influencing spirits’ growth.
3 functional trends in ecommerce packaging that add value
Packaging design is so much more than aesthetics. A package with a disruptive design isn’t meaningful if functionality isn’t considered. With consumers demanding more from consumer packaged goods (CPG) products, primary packaging that delivers added value and functionality will increasingly play a role in consumers’ online decision-making. Deliver and improve upon functionality and you enhance the consumer experience.
Major disruptions can make or break a business. When a fire destroyed Initiative Foods’ Sanger, Calif., facility, President John Ypma was adamant his baby foods co-packing business would make it. The fire also became the impetus to make a significant packaging shift to stay abreast of consumer market trends.
- Jo Webb
- Company News
- Created 16 Mar 2020
- Modified 26 Jun 2020
- Hits 149