Webpackaging logo

What does the accelerated wellness trend for nutraceuticals mean for packaging?

North America, Health, Nutraceuticals

For months, consumers have been intensely focused on their immediate health and safety, which has accelerated the health and wellness trend. Wellness goals will rise to the forefront as consumers seek to improve their overall well-being. Immunity boosting products are set to lead the way, with claims to fortify both bodies and minds. Products for preventative and proactive health maintenance, anxiety reducers, and sleep-aids will also be important.

Packages should be positioned with ecommerce-friendly formats as adoption for ecommerce grows and offer convenient, or on-the-go dosing as consumers increasingly re-enter public spaces.

According to a report in the July 2020 edition of Packaging Digest: "In a recent consumer study conducted by Bend, OR-based InsightsNow, 36% of participants reported making changes to their diet and supplement consumption to boost immunity".

What does this mean for packaging?

Whether it’s a daily dose or a one-time boost, user experience should drive packaging formats and dispensing methods.

If consumers will interact with the product frequently in their homes, consider larger formats with simple ways to portion, such as scoops or dispensing closures. Individually-packaged options like sachets or tablet tubes are great for on-the-go, while structural integrity and secure sealing will be required to withstand the additional shipping touch points from e-commerce and direct-to-consumer models. Regardless of the format, many products will still require child-resistant (CR) closures, making the classic CR packers and dropper bottles appropriate options.

Products trending in nutraceuticals

As manufacturers continue to innovate formulas to better integrate into our daily habits, so will the packages that support them. Look for cross-category inspiration in the form of premium eye droppers for liquid supplements or cosmetic-inspired tins for gummies. Above all, the components, material selection, and design should marry in a way that promotes brand authenticity, transparency and a clean product message.

No matter the package format or size, TricorBraun can supply the packaging to help meet your customer’s needs.

For more information on nutraceutical packaging solutions, contact us.

See also

Material selection matters, part 4

Understanding consumer behavior and the impact lifestyle trends have on packaging preferences is absolutely essential. Consumers crave convenience. We’re multi-tasking, we are pressed for time, and we’re always on the go. We want products that allow for easy and fast dispensing, and more and more, we crave portability. So while a lightweight, transparent PET bottle with a CT closure might protect the product and meet the consumer’s consumption requirements, this packaging style may not be portable or convenient.

How COVID-19 accelerated the health and wellness macrotrend

The Health and Wellness sector was already an economic powerhouse pre-COVID-19. The Global Wellness Institute values the sector at $4.5 trillion, a figure that incorporates everything from nutraceuticals to genetics-based diets and nutrition, and from bio-hacking to mental health apps. As our behaviors continue to shift in response to the pandemic, we’re accelerating an already robust macrotrend as we seek out products to protect our homes, improve our immune systems, and boost our peace of mind.

Straight and neat: Consumers' thirst for spirits is growing

According to the Distilled Spirits Council, spirits gained market share for the eighth consecutive year, with sales rising to nearly 37 percent of the total alcohol market. We’ve been keeping a pulse on the spirits market for a long time, so the level of industry growth is not surprising. With more than 116 years of packaging expertise, TricorBraun has been advising beverage alcohol brands on how to align packaging with consumer preferences for decades.

Consumers are eager to learn about spirits, and millennials in particular are willing to open their wallets for high-end, premium spirits. In many industries, including spirits, this has meant a scrapping of “old world” brands that were revered by their parents. Meanwhile, brand owners are responding by creating excitement with new products and new ways to interact with consumers. Here are four ways changing consumer preferences are impacting the spirits market – and your packaging strategy.

Brewcraft USA partners with TricorBraun to transform a carboy into the Genesis Fermenter

With a long list of objectives in hand, Brewcraft USA—who had been purchasing stock bottles from TricorBraun for several years— asked, what if we could develop a carboy that is not only safe and sustainable, but does more than a typical carboy that was designed to hold and carry liquid. The TricorBraun Design and Engineering team used their expertise to create a truly unique and innovative product offering for the home brewing industry.

  • Company News
  • English
  • Modified 20 Aug 2020
  • Hits 278