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Personal indulgence: Rethinking luxury experiences into products

North America, Beauty, Personal Care, Eating, Drinking

As our daily lives press on, balancing safety with the monotony of the new normal can feel exhausting at the best of times. Consumers are spending more time at home, but they are no less busy. Finding simple ways to relieve stress and refresh energy will be crucial for our ability to maintaining a healthy body and mind. Rethinking luxury experiences into products that can be conveniently incorporated into our daily routines will provide consumers a much-needed indulgence and promote the sense of physical and mental wellness they crave.

Direct to Consumer Kits

Right-sized products and lighter packaging are key. Functionally, packaging must prevent breakage or leaking during shipping, but it also needs to delight the consumer upon arrival. Consider all aspects of the packaging when designing for e-commerce channels. Everything from material selection, to colors, finishes, and overall design will be critical to the consumer’s unboxing experience and first impression of the brand.

Experiences as Products

Brands are finding creative ways to bring the playful experimentation of bars and restaurants into the home. Small format beverage packaging lends itself nicely to DIY cocktail mixing kits, while aluminum cans have become the dominant format for ready-to-drink (RTD) cocktails and low-alcohol seltzers.

Clean Beauty

Consumers want to understand a product’s benefits as well as it’s ingredients. Clear packaging like glass or PET jars allow consumers to visually assess what’s inside. Simple graphic design with transparent messaging can quickly communicate the brand messaging.

Hygienic Packaging

Many personal care products are sized to last multiple uses. As consumers interact with these products daily, applying them to their face, hands, or bodies, there is an increased consideration with cleanliness and bacteria. Jars with applicators, or droppers allow consumers to apply the products to their hands, face, or bodies without contaminating the jar.

Wellness Meets Convenience in Cooking

While at home is the safer option now, cooking burnout is also a real concern. Pre-portioned meals and seasoning kits take the prep work out of healthy eating and provide consumers a convenient way to easily try new recipes, spice up what might feel like a tired meal rotation and bring gourmet comfort meals to their doorsteps.

In-Home Treatments

The desire to work tailored versions of luxurious treatments into their “stay-at-home” routines has consumers seeking face masks, deep-conditioning skin cremes, hair colors and scalp treatments. Flexible pouches, jars and squeezable bottles are all packaging formats that will make these small indulgences a convenient mental retreat.

Health and wellness goals are seeping into every aspect of consumers’ lives, and their personal indulgences are no different. “Treat yourself” is becoming “take care of yourself” and consumers are prioritizing brands that cater to this mindset. Experiences are still key, and packaging will play an even bigger role as consumers are counting on the packaging for added convenience, product cleanliness, and especially safety.

No matter the package format or size, TricorBraun can supply the packaging to help meet your customer’s needs.

For more information on wellness packaging solutions, contact us.

See also

Material selection matters, part 4

Understanding consumer behavior and the impact lifestyle trends have on packaging preferences is absolutely essential. Consumers crave convenience. We’re multi-tasking, we are pressed for time, and we’re always on the go. We want products that allow for easy and fast dispensing, and more and more, we crave portability. So while a lightweight, transparent PET bottle with a CT closure might protect the product and meet the consumer’s consumption requirements, this packaging style may not be portable or convenient.

How COVID-19 accelerated the health and wellness macrotrend

The Health and Wellness sector was already an economic powerhouse pre-COVID-19. The Global Wellness Institute values the sector at $4.5 trillion, a figure that incorporates everything from nutraceuticals to genetics-based diets and nutrition, and from bio-hacking to mental health apps. As our behaviors continue to shift in response to the pandemic, we’re accelerating an already robust macrotrend as we seek out products to protect our homes, improve our immune systems, and boost our peace of mind.

Straight and neat: Consumers' thirst for spirits is growing

According to the Distilled Spirits Council, spirits gained market share for the eighth consecutive year, with sales rising to nearly 37 percent of the total alcohol market. We’ve been keeping a pulse on the spirits market for a long time, so the level of industry growth is not surprising. With more than 116 years of packaging expertise, TricorBraun has been advising beverage alcohol brands on how to align packaging with consumer preferences for decades.

Consumers are eager to learn about spirits, and millennials in particular are willing to open their wallets for high-end, premium spirits. In many industries, including spirits, this has meant a scrapping of “old world” brands that were revered by their parents. Meanwhile, brand owners are responding by creating excitement with new products and new ways to interact with consumers. Here are four ways changing consumer preferences are impacting the spirits market – and your packaging strategy.

Brewcraft USA partners with TricorBraun to transform a carboy into the Genesis Fermenter

With a long list of objectives in hand, Brewcraft USA—who had been purchasing stock bottles from TricorBraun for several years— asked, what if we could develop a carboy that is not only safe and sustainable, but does more than a typical carboy that was designed to hold and carry liquid. The TricorBraun Design and Engineering team used their expertise to create a truly unique and innovative product offering for the home brewing industry.

  • Company News
  • English
  • Modified 20 Aug 2020
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