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Material selection matters: Part 2

  • TricorBraun
North America, USA, Beauty, Personal Care, Eating, Drinking, Health, Home Care

There are myriad options to choose from, and the material choices for your package need to fit together, not only to meet the demands and requirements of the packaging contents, but also to provide the stability and compatibility for your package to function in harmony.

In this series, we’ll examine four key considerations for material selection in primary packaging, specifically custom rigid packaging components. We’ll offer suggestions to consider based on TricorBraun’s more than 100 years of experience working with brands to deliver packaging that solves problems, meets commercial and operational needs and improves the bottom line.

Key Consideration #2: Operational Requirements

There are four common categories of operational requirements:

  • Distribution Testing
  • Unique Test Protocols
  • Manufacturer Certifications
  • Cost/Current Capabilities

With distribution testing, if your package requires UN certification or is required to pass ISTA testing, those need to be considered early in the material selection process. Will distribution testing drive material choice in all cases? No, but in many instances, the plastic grade will come into play, so it’s always better to consider upfront.

Having worked closely with clients on hundreds of custom packaging solutions, there have been many times at TricorBraun where we needed to incorporate specific test protocols in the qualification process – protocols that went well beyond the standard UN or ISTA certifications. SmartMouth or Lemi Shine (pictured) are examples of where we needed to consider slight design tweaks to maintain the primary material selections that had already passed stability and compatibility requirements.

Let’s Talk Operational Needs First

If manufacturer facility locations, processing platforms, compliance requirements or certifications are critical to your brand, it’s best to acknowledge those up front in the process. These requirements can limit the manufacturers who can process the materials chosen for your product packaging. For example, an extruded HDPE bottle versus an extruded HDPE bottle from a Global Food Safety Initiative (GFSI)- or Good Manufacturing Practice (GMP)- certified manufacturing plant are not the same thing.

When we refer to cost/current capabilities as an operational requirement category, we’re speaking to filling platforms. As a brand owner, if you hope to optimize your product’s shelf life via a different package or packaging material - i.e. move from a bottle and trigger spray to a Bag-on-Valve (BOV) aerosol format - there could be an enormous cost if your current filling location is not set up for that package format.

No matter the package format or size, TricorBraun can supply the packaging to help meet your customer’s needs. Contact us to get started on your solution today.

Download the full white paper on Material Selection here.

See also

Material selection matters, part 4

Understanding consumer behavior and the impact lifestyle trends have on packaging preferences is absolutely essential. Consumers crave convenience. We’re multi-tasking, we are pressed for time, and we’re always on the go. We want products that allow for easy and fast dispensing, and more and more, we crave portability. So while a lightweight, transparent PET bottle with a CT closure might protect the product and meet the consumer’s consumption requirements, this packaging style may not be portable or convenient.

How COVID-19 accelerated the health and wellness macrotrend

The Health and Wellness sector was already an economic powerhouse pre-COVID-19. The Global Wellness Institute values the sector at $4.5 trillion, a figure that incorporates everything from nutraceuticals to genetics-based diets and nutrition, and from bio-hacking to mental health apps. As our behaviors continue to shift in response to the pandemic, we’re accelerating an already robust macrotrend as we seek out products to protect our homes, improve our immune systems, and boost our peace of mind.

Straight and neat: Consumers' thirst for spirits is growing

According to the Distilled Spirits Council, spirits gained market share for the eighth consecutive year, with sales rising to nearly 37 percent of the total alcohol market. We’ve been keeping a pulse on the spirits market for a long time, so the level of industry growth is not surprising. With more than 116 years of packaging expertise, TricorBraun has been advising beverage alcohol brands on how to align packaging with consumer preferences for decades.

Consumers are eager to learn about spirits, and millennials in particular are willing to open their wallets for high-end, premium spirits. In many industries, including spirits, this has meant a scrapping of “old world” brands that were revered by their parents. Meanwhile, brand owners are responding by creating excitement with new products and new ways to interact with consumers. Here are four ways changing consumer preferences are impacting the spirits market – and your packaging strategy.

Brewcraft USA partners with TricorBraun to transform a carboy into the Genesis Fermenter

With a long list of objectives in hand, Brewcraft USA—who had been purchasing stock bottles from TricorBraun for several years— asked, what if we could develop a carboy that is not only safe and sustainable, but does more than a typical carboy that was designed to hold and carry liquid. The TricorBraun Design and Engineering team used their expertise to create a truly unique and innovative product offering for the home brewing industry.

  • Company News
  • English
  • Modified 16 Oct 2020
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