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Immunity boosting beverages’ popularity on the rise

Eating, Drinking, Beverages - Non-Alcoholic, Wellness Beverages

Functional beverages are an increasingly popular way for consumers to incorporate immunity-boosting ingredients into their daily routines. According to Innova Market Insights, 1 in 3 consumers cite growing concerns for immune health in 2020 over 2019. These wellness-oriented drinks can be consumed at mealtimes, during the workday, or on-the-go. The variety of formats also means consumers can tailor the application to a method most convenient for their lifestyle.

"60% of consumers seek food and beverages that support their immune health" — Innova Market Insights

The effects of gut and mental health on the immune system are coming under greater focus as we seek a more holistic understanding of wellness. And according to The Hartman Group, each demographic will have a unique approach to these functional goals. For example, Gen Z (ages 18-22) is expected to prioritize specific features like bone health, digestion, energy and sleep. Meanwhile, (ages 23-41) will seek beverages that are “inherently functional” or naturally derived and less processed.

Vitamin C, elderberry, and zinc are well-established ingredients that will continue to be prevalent in immune-supporting claims. Global influences and growing appreciation for plant-based health have resulted in the rise of probiotics, turmeric, mushrooms, moringa, and adaptogens.

Use Packaging to Communicate Wellness

Keep brand transparency and consumer trust top of mind when designing packages for these types of products. Different ingredients target different wellness goals, so the graphic design will need to clearly communicate the intended benefits and be prepared to back up those claims with data.

Clear packages (if not detrimental to product stability) are a simple way to showcase the color of the beverage and visually reassure the consumer of what they are purchasing. Whether shipping direct-to-consumer (DTC) or to the retail-shelf, packages will need a robust seal and tamper-evident features to ensure product safety.

When it comes to their health consumers are focusing more and more on the aspects they can control. Fortifying their immune systems with functional beverages is a seamless way to incorporate wellness goals into their daily routines, and it’s something that is expected to stick around long term. The best products will reassure consumers with securely sealed packages that clearly communicate the health benefits.

No matter the package format or size, TricorBraun can supply the packaging to help meet your customer’s needs.

See also

Material selection matters, part 4

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How COVID-19 accelerated the health and wellness macrotrend

The Health and Wellness sector was already an economic powerhouse pre-COVID-19. The Global Wellness Institute values the sector at $4.5 trillion, a figure that incorporates everything from nutraceuticals to genetics-based diets and nutrition, and from bio-hacking to mental health apps. As our behaviors continue to shift in response to the pandemic, we’re accelerating an already robust macrotrend as we seek out products to protect our homes, improve our immune systems, and boost our peace of mind.

Straight and neat: Consumers' thirst for spirits is growing

According to the Distilled Spirits Council, spirits gained market share for the eighth consecutive year, with sales rising to nearly 37 percent of the total alcohol market. We’ve been keeping a pulse on the spirits market for a long time, so the level of industry growth is not surprising. With more than 116 years of packaging expertise, TricorBraun has been advising beverage alcohol brands on how to align packaging with consumer preferences for decades.

Consumers are eager to learn about spirits, and millennials in particular are willing to open their wallets for high-end, premium spirits. In many industries, including spirits, this has meant a scrapping of “old world” brands that were revered by their parents. Meanwhile, brand owners are responding by creating excitement with new products and new ways to interact with consumers. Here are four ways changing consumer preferences are impacting the spirits market – and your packaging strategy.

  • Company News
  • English
  • Modified 08 Jan 2021
  • Hits 118