In a world of bright and boisterous packaging, it’s always a pleasant surprise to find something wrapped in plain and simplistic paper. Kraft paper is a reliable and traditional material still utilized in several industries, including packaging and marketing. The uses of natural kraft paper in packaging cover a range of advantages due to its strength, beauty, and sustainability.

Durability Unlike Other Papers

Kraft paper is made of wood fibers that have been processed less than other weights. The heavier fibers mesh into a much sturdier material capable of enduring the stress of many different industries. Many other familiar products use kraft paper, such as durable paper bags, palette liners, and similar everyday commercial activities.

As with any paper, there are a few different grades available from which to choose, depending on your needs. The sturdiest variety is referred to as virgin kraft paper due to its natural, unbleached, and minimally processed state.

An Attractive Appearance

The uses of natural kraft paper in packaging take full advantage of its inherent strength and rustic beauty. Most notably, brands interested in presenting a natural or environmental focus benefit from using kraft paper. Additionally, the unbleached kraft lamination makes this packaging partially compostable and gives it a more traditional look.

Customers will find the minimalist look of kraft attractive—especially those interested in goods that promote straightforward solutions through their products. Finally, kraft paper is also tactilely interesting. The matte finish of natural kraft offers a different experience than the more common gloss finishes with which customers are familiar.

For instance, many coffee brands choose polyethylene or foil laminations, which typically have a gloss surface. Coffees packaged in printed block bottom bags retain the same familiar form of traditional coffee packaging but visually stand out and are more interesting to the touch.

A More Natural Choice

One of the most important aspects of natural kraft paper is the low amount of processing it requires. Few chemicals are needed to prepare and bind the raw wood fibers. What’s more, the chemicals and byproducts help produce several other paper products that drastically cut back on waste.

Another key sustainability factor is that kraft paper requires less freshwater to produce than many other packaging and paper products. Finally, unbleached varieties of kraft paper enjoy natural and authentic beauty while removing the need for harsh bleaches altogether.

Are you looking for the best possible packaging for your unique product? TricorBraun Flex offers a wide selection of flexible packaging with diverse options in designs, materials, and sizes. We’re happy to work together with your company to ensure every product you offer is properly contained and protected by the right packaging choice.