During the height of the pandemic, supply chain issues and heightened demand reduced the availability of many national brands. With old favorites out of stock, consumers were forced to try new products. And as a result, private-label brands and value-size products saw significant growth. In many cases, consumers found these new alternatives to be just as good as their higher-priced counterpoints.

Going forward, the value-driven consumer will demand quality, convenience, and affordability from their food and beverages – and packaging will be an integral part of communicating this messaging.

Rise of Private Label

Private-label, or “store brands”, have become a big business for retailers and a worthy competitor to national brands. Private-label brands differentiate themselves visually with packaging, and their signature design choices quickly communicate a lower-price point to consumers.

Value-Sizing

As consumers streamline shopping and consumption, buying patterns have shifted to value- sizes like bulk, multi-serving or individually wrapped multi-packs. With more snacking occurring in the home, larger sizes mean consumers need to shop less often. Individually-wrapped multi-packs offer the same convenience, but also add portability and portion control.

Source: Sinopoli Brand Consulting, LLC