Sustainable packaging is no longer optional. Government legislation, large retailers, and consumers are placing responsibility on brand owners to minimize the heavy burden single-use plastics and other packaging pieces on the environment.
The Environmental Protection Agency (EPA) estimates that 28% of municipal solid waste is made up of containers and packaging.
A summary of the latest activity driving the urgency for brands to develop and implement sustainable packaging solutions are:
| GOVERNMENT LEGISLATION | LARGE RETAILERS | CONSUMERS | |||
| The UK and some EU nations have a virgin resin tax, other countries are considering a similar policy | Implementing sustainable packaging commitments and goals with target completion dates of 2025-2030 | 54% say the sustainability of packaging is a factor in their product selection process | |||
| Several US states have passed or are considering legislation covering recycled content requirements, labeling claims, and EPR initiatives | Focus on private label, but multinational brands are taking heed to ensure better brand positioning and retail shelf space | Millennials and Gen Z are choosing to pay more for sustainable options | |||
| Affects production, marketing and disposal of packaging | Focus on refillable, recyclable, or reusable | Loyalty is driven by corporate responsibility and sustainability initiatives |
PACKAGING IMPLICATIONS
Creating your sustainable packaging depends on your brand goals, your budget, and your timeline – and it incorporates a wide range of decisions along the way. At TricorBraun, our team of experts in design & engineering, supply chain, and quality help our customers evaluate the various materials and methods available to provide the most sustainable packaging solutions, while ensuring product and package integrity are maintained.
Download our roadmap to evaluate packaging options, whether stock or custom, for your product.
We’re ready to help guide you, no matter where you are in your sustainable journey, from choosing the right packaging materials to identifying custom packaging opportunities that reduce environmental impacts. Contact us to learn more.
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