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Men’s grooming is undergoing a transformation—and VIVA is proud to be part of the movement.
The changing face of men’s grooming is anything but boring. Despite a toughening economy, the market is growing—and evolving. From skincare and deodorants to grooming kits and beyond, Gen Z is driving a shift toward greater care, style, and self-expression.
This new generation of men is redefining grooming with a focus on sustainability. At VIVA, we’re seeing this shift first-hand. Just look at the CREMO stick—manufactured by VIVA right here in North America.
Like the rest of our sticks and tubes, CREMO's choice presents:
- High levels of PCR,
- In-mold label decoration, and
- Recycle-ready, mono-material structures—all designed for bold branding, premium feel, and sustainability at scale.
Our sticks and tubes are built for standout branding, sustainable impact, and the speed to scale — which is why our wide oval stick has become the benchmark for premium natural men’s deodorant sticks in North American retail.
Let’s talk about how VIVA can support your next men’s grooming launch. Reach out to connect and let us help you deliver packaging that’s striking and sustainable.