Marketing policies for new markets: More destination areas and restructuring for the strategic orientation.

Altenkirchen, 6. August 2015 – Volker K. Wiegmann, 56 years old, is the new General Director of Sales in Germany for WERIT Kunststoffwerke. His goal is to expand the market position of the company, which specialised in industrial packaging, domestic engineering and special plastic products. The emphasis is placed on the increase of core competences in the food area, as well as pharmaceutical and cosmetics areas, and the colour and varnish areas. By developing area specific know-how and individual solutions for customers, WERIT pursuits a leading role in the target markets. The geographical focus is on the increase of activities in Europe.

In addition to the provisions in the European area, the customer service in Germany will be intensified and a triplication of market penetration is pursued. All of these goals are viable if the organisation of distribution will be changed as core competences and efficiency do also profit from this change. In the course of this change management, the distribution-team works on a reorganisation and implementation of the strategic market management. The customer focus as well as the service quality will be strengthened accompanying.

Acting jointly with the management team, Volker K. Wiegmann wants to realign WERIT to reassure a strong future for the company. In his opinion, the economic success is assured by an enduring and profitable growth. He is able to draw from his experiences in versatile sales and management activities for international enterprises as well as his experiences as independent consultant and interim manager.

The expert considers sales and customer contact as his to be his personal mission – he places emphasis on teamwork and development at the same time: “To realise reasonable changes, I regularly assess my goals. I call this “leaving the circle of the familiar“. I expect my team to do the same. We want to find our ways into new markets and to strengthen the best practice to be well-positioned for the future. I think our company has a high potential for development, which I would like to realise.“