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    We’re Rebranding!

    • WWP
    Asia, East Asia, China, Taiwan, Beauty, Personal Care, Cosmetics, Personal Care, Primary Packaging, Tubes, Primary Boxes, Cases, Secondary Packaging, Secondary Boxes, Cases

    Yep, we’re shortening our ‘World Wide Packaging’ nomenclature to a simple WWP. But have no fear – aside from the name change and spiffing up our logo, we’re maintaining our stylish look while continuing to grow and, of course, offering customers better and more expansive services than ever.

    From humble beginnings in 1980, we now boast more than 3,000 employees worldwide; nearly three million square feet of wholly owned manufacturing facilities (including dedicated component and tube manufacturing facilities in China and Taiwan); and production of more than 300 million units per year in the cosmetics/personal care/skincare sphere.

    Over the decades we’ve evolved from a sourcing company to a full-service vertical manufacturing entity. Today, we no longer primarily consider ourselves a packaging provider, but rather a full-service company focused on comprehensive turnkey production.

    Our mission is to be a fully vertical partner that provides customers with high-quality innovative service and the quickest turnaround time possible. We offer an expansive products and services portfolio, and have the capability and capacity to seamlessly handle everything from formulation and packaging concepts to design, modeling and engineering, manufacturing, filling and global logistics.

    At WWP we pride ourselves on having super-talented designers and engineers, and our ability to go above and beyond the norm to create bold designs and packaging. Our out-of-the-box thinking has resulted in creative solutions that far exceed customer expectations.

    So, again, have no fear – WWP is doubling down on our commitment to bring products to market seamlessly, and to being your ideal full-service beauty partner. We thrive on translating customer ideas from fantasy into reality – and bringing your beauty products to life!

    See also

    The growth of deodorant

    The growth of deodorant

    With an increased array of choices and a pervasive desire for natural alternatives, the beauty industry must adapt to properly package such offerings. Another facet to consider is the various types of packaging offered. For instance, deodorant is available in creams, sticks, roll-on, butters, sprays and more. These varieties of deodorant highlight a need for effective packaging solutions specific to each product. Based on the current craze, natural deodorant alternatives are here to stay, and the cosmetics industry must adapt their packaging accordingly.

    • Company News
    • English
    • Modified 06 Feb 2019
    • Hits 77