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    World Wide Packaging Introduces Two Innovative Tube Design Features

    • WWP
    Beauty, Personal Care, Primary Packaging, Secondary Packaging, Active, Smart Packaging, Plastic, Metal, Product Development Services

    World Wide Packaging LLC. (WWP), a leading provider of cosmetic packaging components and plastic tubes, has developed and launched two highly impactful design features that add intrigue, functionality, convenience and value to its broad range of tube packaging solutions.

    ELEMENTS Tube Line:  ELEMENTS is an in-mold branding feature for WWP’s 50mm, 40mm, and 30mm diameter tube offerings. The unique technology allows customers to add a custom logo molded onto the shoulder of the tube in a variety of configurations.  Logos can be embossed or debossed, depending on the format.

    Combining molded shoulder color ranges with custom artwork, ELEMENTS™ produces an assertive graphic statement for an on-shelf point of differentiation instantly noticeable to consumers. Customers also can choose to include anti-counterfeiting features, making their product safer while increasing point of purchase influence.

    Direct Flexo Imaging:  WWP also has launched a groundbreaking tube decorating technology Direct Flexo Imaging™ (DFI), a hybrid application utilizing high-resolution print imaging. Unlike conventional direct dry offset and silk screen printing, DFI allows unlimited graphic potential and photograph-quality imaging and resolution – and accomplishes this without the physical material attributes of a pressure-sensitive label.  DFI encompasses a variety of decorating mediums such as flexography and roto gravure – with metal, digital and combination printing.  All artwork can be registered to the thumb notch of the closure, and is available for WWP’s complete line of extruded tube offerings.

    “At WWP we place strong emphasis on going above and beyond the norm to create bold new cosmetic tube package designs,” said James Farley, Executive Vice President of Global Business Development. “This most recent pair of tube design innovations are shining examples of WWP’s ability to develop groundbreaking, problem-solving solutions that meet and exceed our customers’ needs.”

    See also

    The growth of deodorant

    The growth of deodorant

    With an increased array of choices and a pervasive desire for natural alternatives, the beauty industry must adapt to properly package such offerings. Another facet to consider is the various types of packaging offered. For instance, deodorant is available in creams, sticks, roll-on, butters, sprays and more. These varieties of deodorant highlight a need for effective packaging solutions specific to each product. Based on the current craze, natural deodorant alternatives are here to stay, and the cosmetics industry must adapt their packaging accordingly.

    • Innovation
    • English
    • Modified 07 Feb 2019
    • Hits 40