New bottle. New closure. Continued dispensing convenience.

In 2013, Juice Plus+® celebrated 20 years of inspiring healthy living in families around the world. As part of the brand's anniversary celebration, the company unveiled a new look and feel for their product packaging. Staying true to the brand's commitment to be eco-friendly, the new bottle design reduces the amount of plastic used to make each container. Within the next seven years alone, the company will have saved more than 1,000,000 pounds of resin and decreased HDPE by more than 130,000 pounds.

In addition to making their packing more environmentally-friendly, Juice Plus+® also set out to make the container more user-friendly by selecting a NutraGen II® dispensing closure. The lid allows for a wider opening on the top of the bottle, making dispensing of capsules easier. Made of recyclable plastic, each bottle contains twice as many capsules, which reduce the number of bottles per carton, helping to further eliminate waste.

In an effort to offer better value to customers, the Juice Plus+® team worked with the packaging experts at TricorBraun to develop a new package that included a larger bottle which also led to a larger closure. "Knowing that Juice Plus+® customers range from busy moms hustling to feed on-the-go children to business travelers trying to stay healthy and fit, convenience was an important component of the new package", notes Chuck Silva, regional sales manager at TricorBraun.

After evaluating closure options and realizing the added benefits of production line efficiencies and brand awareness, Weatherchem's NutraGen II® closure was selected to ensure that Juice Plus+® customers could conveniently dispense the product, easily open and close the bottle and know that their nutritional supplements are safely contained. The NutraGen II closure offered the dispensing convenience of a flip-top closure, as well as the opportunity to support the Juice Plus+® brand with an embossed logo on the cap.

"Because of our direct sales model, it is important to reinforce our brand to our customers and provide them with an exceptional product that is easy-to-use. This new package helps us achieve all of these things, and improve our sustainability efforts by using less plastic", adds Gary Giles, vice president of product and research for The Juice Plus+® Company.

"This new package is a great example of how collaboration results in a package that looks great and benefits both the brand owner and the consumer", said Gary Szymanski, senior district sales manager for Mold-Rite Plastics | Stull Technologies | Weatherchem.

Juice Plus+®, a multi-million dollar international brand, was founded with the goal of providing customers with more nutrition from fruits and vegetables every day. Delivering this nutrition in a convenient capsule form, Juice Plus+® supplements provide concentrated nutrition from 25 different fruits, vegetables, berries and grains that help bridge the gap between what you should eat and what you do eat. The company has shown their commitment to their consumers and the environment for the past 20 years and looks forward to another 20 years of sustained excellence in meeting their customer's needs while providing an outstanding product that encourages healthy lifestyles.