Is it a matter of luck that our Flairosol for personal care liquid dispensing device won a prize in the prestigious iF DESIGN AWARD 2023? Dutch designer Robert Bronwasser, who created the look and feel of this consumer- and planet-friendly spray solution, doesn't think so.
Most important design award in the world
'The iF Awards are the oldest and most important design award in the world. Their standards are very high. So if from among 11,000 submissions your design catches the jury's eye, that's a strong external affirmation that you've done a good job,' says Robert, whose design of the Flairosol for personal care liquid dispensing solution gained a packaging prize in the iF Award’s Beauty/Health category.
'But the key behind a successful product like Flairosol for personal care is not just a stunning design: it's the coming together of aesthetics and ergonomics with outstanding engineering and functionality. The level of perfection that Flairosol represents in all three of those areas is what makes it a winner.'
Flairosol is about a shift in society
Robert goes on to say that as a designer, he is excited about the way in which Flairosol for personal care contributes to a shift in society. 'Flairosol is not just about packaging,' he says. 'This solution is free of aerosols and pressurized gases, and it’s refillable, so there’s much less plastic waste: this is about enabling consumers to care for the environment while caring for their bodies.'
'That means that as a designer I get to be part of a great product as well as of something much bigger: a step toward a cleaner, more sustainable planet. In that sense, Flairosol for personal care is pointing the way for a market in which our standards for waste reduction, premium performance and user experience are rising. I hope more and more people around the world replace the disposable, high-waste liquid dispensing solutions we’re often accustomed to with Flairosol. It’s a game changer in a lot of good ways.'
Consumers expect high performance and sustainability
'Design can definitely add a lot of value to consumer products, both in terms of marketing and consumer experience. But it only works if the product, and the vision behind it, can carry it. In the case of Flairosol for personal care, giving special attention to its look and feel was an important, strategic step toward a stronger market position.'
'Just think of all the liquids and foams today’s personal care brands are offering, and how consumers are lapping them up. From deodorant and hair care to skin care, facial sprays or sun protection. AFA Dispensing recognizes that these consumers want to be satisfied on a number of different fronts at once. Flairosol for personal care offers high performance, with some very advanced technology inside. It combines that with a unique sustainability profile, being free of aerosols and refillable. In effect, it turns liquids into a luxury, planet-friendly experience for users. Which is precisely what next-gen consumers are looking for.'
Look and feel meets user experience
'Against that backdrop, AFA has also recognized that a super enjoyable, sustainable solution will not go down well with consumers if it is wrapped up in a tech-y, commoditized looking spray bottle: in personal care, and especially at the higher end of the market, consumers expect a superb look and feel that will further enhance the overall experience.'
'That's where design, when properly merged with engineering, functionality and marketing, can help to make a difference in many ways. A sleek design can create a more luxurious look while actually reducing waste and material cost. It can create less of a packaging and more of product appearance: with Flairosol for personal care, it has led to the development by AFA of a sample box that showcases a truly eye-pleasing and nicely customizable range of liquid dispensing solutions for all kinds of applications. The Flairosol for personal care sample box, and the products inside, are a good example of how design can trigger interest and actually help convince people that what they’re looking at could change the game in a number of ways.'
'In the end, what next-gen consumers expect from their products is that blend of perfectly engineered technology, superb functionality, a convincing environmental footprint, and a look and feel they’ll be glad to be associated with. Flairosol for personal care has all of that. In my view, it’s a real game changer.'
Flairosol is a Triple Game Changer
With sustainability at the top of consumers' minds, the push for recyclable materials is at an all-time high. If you're looking to meet this trend while designing eye-catching, ergonomic bottles, look no further than Flairosol. The sprayer's non-pressurized containers now offer a unique advantage – flexibility in bottle materials.
Sun Protection for Radiant Skin
If you want to simplify sun care for your consumers, achieving an even coverage with a powerful and gentle spray pattern is the way to go. With Flairosol for personal care, you can create efficient, convenient, and sustainable products your consumers will keep by their side.
Unmatched Sustainability and Durability: The OpUs Verte+
AFA Dispensing's OpUs Verte+ highlights how sustainability can be integrated with premium functionality. This innovative trigger sprayer has a guaranteed lifespan of over 10,000 strokes, meaning it can be reused for up to 27 bottles of 500ml of liquid product.
Winning Products Fuse Design with Great Engineering and Functionality
Designer Robert Bronwasser on receiving an iF Award with Flairosol for Personal Care: 'the key behind a successful product like Flairosol for personal care is not just a stunning design: it's the coming together of aesthetics and ergonomics with outstanding engineering and functionality.'
Enhance the Home Care Experience with Flairosol®
On the rapidly growing global market for home products, solutions offering cleanliness and comfort in combination with the promise of a better eco-footprint are booming. And that is exactly where AFA Dispensing's Flairosol® soars above the rest. Flairosol® for home care is a user-friendly, high-performing, premium liquid dispensing solution that is as good for people and their living environment as it is for the planet.
AFA Dispensing Sets New Standard for PCR Content in Trigger Sprayers
AFA Dispensing is again setting standards in terms of the percentage of recycled plastic used in trigger sprayers. The firm recently launched the OpUs Verte+ trigger sprayer, made with 67% Post Consumer Recycled (PCR) resin, a breakthrough that makes it the most sustainable OpUs ever - even without an additional price premium!
Flairosol® for Personal Care is a Customer's Next-Gen Indulgence
With Flairosol® for personal care, you have a solution that ticks all the boxes. Not only will its dispensing systems help you satisfy your consumers, it will also take your business to a higher level, providing you with a customizable, refillable turnkey system that will generate new business, boost customer loyalty and equip you for tomorrow’s needs.
Flairosol, the Future of Liquid Dispensing in the Car Care Industry
The automobile care market is growing year on year. Meeting consumer demands is essential if you want to benefit from this exciting opportunity. In this article, we take a look at some of the key requirements of today’s automotive care consumers, and how you can meet them in your liquid dispensing solution.
The Next Generation of Home Care Sprays: Meeting Consumer Demands With Flairosol
On the home care market, consumers are looking for healthy, sustainable, and effective liquid dispensing products that are simple to use and store. In this article, we look at how you can meet these key trends with Flairosol for home care.
Discover AFA's Pre-Compression Sprayers
AFA Dispensing presents the most efficient, advanced and effective sprayers in today's market. Unlike conventional trigger sprayers, AFA’s pre-compression valving system efficiently dispenses the output at high velocity, creating powerfully consistent spray and foam patterns.
AFA Moves to New Global Headquarters
2020 is proving to be an exceptional year for many and it is just the same for us at AFA Dispensing. We are saying a fond farewell to our old home in Helmond and looking forward to welcoming our colleagues, customers, and business partners to our new global headquarters in Eindhoven.
AFA Presents the PCR OpUs Verte Trigger Sprayer
AFA Dispensing has achieved another milestone in the global effort to use environmentally friendly and sustainable packaging solutions. As of this autumn, AFA’s best-selling product – The OpUs Trigger Sprayer, will be offered in a new colourful version that is made from Post-Consumer Recycled resin (resin of recycled plastic products).
Horse Care with Flair!
Widely recognized as the leader in quality horse care products, Farnam offers an ever-expanding range of equine essentials. The company's mission is to continually strengthen the bond between a horse and its owner, with simple, effective and innovative horse care solutions. The company has adopted Flairosol as THE dispensing product for its Liniment Spray and Shine Spray.
- Juan Pablo Rueda
- Created 20 Oct 2023
- Modified 19 Oct 2023
- Hits 520