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Überwood – wood is the key to success

Beauty, Personal Care, Hair Care, Tubes, Flexibles, Plastic - PE, Wood - Pine, Flexible Materials, Packaging Decoration, Colouring, Printing, Shows, Associations, Media, Packaging Trade Associations

Überwood® is the name of the latest achievement from Ewald. The natural skin and hair product line offers protection and care with the ancient power of the pine tree. With Überwood, Ewald presents its youthful, fresh and different concept of naturalness.

In addition to the product being made from natural ingredients, the tube is also partly made of wood.

From the beginning, Ewald was clear that the packaging for Überwood care products had to contain natural materials. For this reason, the family firm opted for our Polywood tubes for its products "Conditioner for Colored Hair" and "Conditioner for Damaged Hair".

Demand for natural and environmentally-friendly packaging has increased steadily in recent years. To meet these requirements, the flexible polyethylene tube made with over 25% wood was developed – the Polywood tube. Not only is it partly made of wood, but it smells of wood. When you hold the Polywood tube, you can really feel the wood.

We are delighted that the Überwood tube was awarded "Tube of the Year" by the European Tube Manufacturing Association (ETMA) this year in the polyethylene category.

Want more wood in your packaging? The Polywood tube is available in the following models:

  • 30 mm to 50 mm diameter
  • 25 ml to 300 ml volume
  • PE and COEX
  • 8-colour offset printing

See also

Neopac introduces Europe’s first mono-material barrier tubes with HDPE caps to receive full Recyclass technology & product approval

Hoffmann Neopac is launching a novel line of mono-material barrier tubes providing exemplary product protection while being fully compatible with existing HDPE recycling processes. The first tube solution in Europe to receive full RecyClass technology and product approval per the organization’s “Recyclability Evaluation Protocol for HDPE Containers” standards.

Continuing sustainability efforts, Neopac moves toward mono-material barrier tubes designed for recyclability

Neopac is in the development stages of food- and pharma-grade mono-material barrier tube solutions that align with existing recycling processes. Neopac’s push for mono-material tubes will employ sound packaging science to align with current recycling practices and processes – all while providing its cosmetics, food and pharma customers with outstanding barrier properties to protect sensitive products.

Neopac Opens First U.S. Facility with Site Tours & Demos of High-Speed Tube Production Line

Hoffmann Neopac, a global provider of high-quality packaging for a broad array of industries and applications, officially opened its first U.S. facility on Thursday, May 16 with a ceremony that included tours, demonstrations and remarks from senior executives. Focusing primarily on small-diameter tubes, the 37,000-square-foot plant in Wilson, NC boasts a high-speed tube line capable of producing some 80 million tubes annually, as well as floorspace for several additional packaging lines to come.

Nearing opening of its first U.S. facility, Neopac selects two small-diameter tubes for production

Hoffmann Neopac, a global provider of high-quality packaging for a broad array of industries and applications, has earmarked two of its small-diameter Polyfoil tube solutions for production at its first U.S. manufacturing facility, which is scheduled to open in spring 2019. The 37,000-square-foot Wilson, NC plant will be punctuated by a high-speed tube line as part of an operation capable of producing some 80 million tubes annually.

  • Brand Launch
  • English
  • Modified 03 Jan 2019
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