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Überwood – wood is the key to success

Beauty, Personal Care, Hair Care, Tubes, Flexibles, Plastic - PE, Wood - Pine, Flexible Materials, Packaging Decoration, Colouring, Printing, Shows, Associations, Media, Packaging Trade Associations

Überwood® is the name of the latest achievement from Ewald. The natural skin and hair product line offers protection and care with the ancient power of the pine tree. With Überwood, Ewald presents its youthful, fresh and different concept of naturalness.

In addition to the product being made from natural ingredients, the tube is also partly made of wood.

From the beginning, Ewald was clear that the packaging for Überwood care products had to contain natural materials. For this reason, the family firm opted for our Polywood tubes for its products "Conditioner for Colored Hair" and "Conditioner for Damaged Hair".

Demand for natural and environmentally-friendly packaging has increased steadily in recent years. To meet these requirements, the flexible polyethylene tube made with over 25% wood was developed – the Polywood tube. Not only is it partly made of wood, but it smells of wood. When you hold the Polywood tube, you can really feel the wood.

We are delighted that the Überwood tube was awarded "Tube of the Year" by the European Tube Manufacturing Association (ETMA) this year in the polyethylene category.

Want more wood in your packaging? The Polywood tube is available in the following models:

  • 30 mm to 50 mm diameter
  • 25 ml to 300 ml volume
  • PE and COEX
  • 8-colour offset printing

See also

Nearing opening of its first U.S. facility, Neopac selects two small-diameter tubes for production

Nearing opening of its first U.S. facility, Neopac selects two small-diameter tubes for production

Hoffmann Neopac, a global provider of high-quality packaging for a broad array of industries and applications, has earmarked two of its small-diameter Polyfoil tube solutions for production at its first U.S. manufacturing facility, which is scheduled to open in spring 2019. The 37,000-square-foot Wilson, NC plant will be punctuated by a high-speed tube line as part of an operation capable of producing some 80 million tubes annually.

Kiehls relies on child-resistant Polyfoil tubes

Kiehl's relies on child-resistant Polyfoil tubes

Kiehl's, a brand owned by L'Oréal Paris, has also launched a customizable skincare range in the U.S., called "Kiehl’s Apothecary Preparations". For highly concentrated formulas like Kiehl's, which contains hydrocarbons, child-resistant packaging is required in the U.S. For this reason and because of its strong barrier as well as its ergonomic nozzle, Kiehl's opted for Hoffmann Neopac's 13.5mm diameter Polyfoil® nozzle tube with child-resistant closure.

  • Brand Launch
  • English
  • Modified 03 Jan 2019
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