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Überwood – wood is the key to success

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Überwood – wood is the key to success
Beauty, Personal Care, Hair Care, Tubes, Flexibles, Plastic - PE, Wood - Pine, Flexible Materials, Packaging Decoration, Colouring, Printing, Shows, Associations, Media, Packaging Trade Associations

Überwood® is the name of the latest achievement from Ewald. The natural skin and hair product line offers protection and care with the ancient power of the pine tree. With Überwood, Ewald presents its youthful, fresh and different concept of naturalness.

In addition to the product being made from natural ingredients, the tube is also partly made of wood.

From the beginning, Ewald was clear that the packaging for Überwood care products had to contain natural materials. For this reason, the family firm opted for our Polywood tubes for its products "Conditioner for Colored Hair" and "Conditioner for Damaged Hair".

Demand for natural and environmentally-friendly packaging has increased steadily in recent years. To meet these requirements, the flexible polyethylene tube made with over 25% wood was developed – the Polywood tube. Not only is it partly made of wood, but it smells of wood. When you hold the Polywood tube, you can really feel the wood.

We are delighted that the Überwood tube was awarded "Tube of the Year" by the European Tube Manufacturing Association (ETMA) this year in the polyethylene category.

Want more wood in your packaging? The Polywood tube is available in the following models:

  • 30 mm to 50 mm diameter
  • 25 ml to 300 ml volume
  • PE and COEX
  • 8-colour offset printing

See also

Hoffmann Neopac AG Introduces Range of LowPro Caps Compatible with EcoDesign Tubes

Acknowledging the diverse needs of its customers, Hoffmann Neopac AG, a global provider of high-quality packaging and dosing applications for pharma, beauty, and oral care, has introduced a new range of LowPro Flip-Top Caps compatible with its sustainable range of tubes. The series premiered at Paris Packaging Week, January 17-18, 2024, a significant stride in Hoffman Neopac's expanding portfolio of eco-conscious packaging solutions. Neopac’s LowPro Caps can incorporate several safety features. For example, its tubes manufactured in the EU can include tamper-evident (TE) stickers and sleeves, ensuring product integrity and consumer trust. The Indian LowPro cap portfolio also comes with sleeves.

Neopac Showcased the Latest Tube Innovations & Sustainability Advancements at CPhI

Neopac, a global provider of high-quality packaging and dosing applications for pharma, beauty, and oral care, highlighted several product introductions and sustainability advancements at CPhI Barcelona, the world’s largest pharmaceutical trade show, held October 24-26. At the company’s exhibit stand, Neopac introduced two of its latest innovations in the tube sector while also highlighting its recent RecyClass A rating for the entirety of its Polyfoil® MMB tube range.

Hoffmann Neopac Names Two Executives to Co-Lead U.S. Facility

Hoffmann Neopac, a global provider of high-quality packaging and dosing applications for pharma, beauty, and oral care, has appointed two new Co-Directors to lead its U.S. facility in Wilson, North Carolina, which until recently focused mostly on small diameter tubes for the pharmaceutical sector. Friedrich Holz was hired as Director of Finance & Administration and will co-lead the facility alongside Jonathan Tedder, who was promoted to Director of Operations.

Neopac wins Swiss packaging award for first application of novel tube procurement service

Hoffmann Neopac has won a Swiss Packaging Award in the Marketing category for the company’s initial project involving its recently launched DigitAll360° tube procurement service. Introduced earlier this year with an online marketplace, DigitAll360° offers intuitive ordering of digitally printed tubes with high-quality variable printing, precision color matching, flexible batch sizes and expedited delivery.

  • Brand Launch
  • English
  • Modified 03 Jan 2019
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